Don’t judge a book by its cover. Too bad not everyone thinks this way. Before your visitors see any words on your blog, they will notice the appearance of the blog. The theme of the blog is essential to attract your visitors. If your theme looks dull, you won’t be able to keep your visitors on your blog for too long. If your blog has a good theme, your reader will stay long enough to take a look at your content. Then it is all up to the content on the blog to keep the visitor engaged.