The people who are your top clients are the ones you will be able to talk with about your business. They can give you tips about what you should do, and since they are your top clients, they will continue to buy your products.
Treat the top clients with the most respect. These are the clients that love what you do and keep on coming back…again and again. The clients who you are chasing for payments are the ones who aren’t good enough for your business.
The top clients should be treated very well. If they buy something from you, give them what they want. When a top client buys your product for the 5th time (or something like that), you should give them a free product.
You can lose all of the bad clients you want. Those clients won’t matter and won’t contribute to your business’ success. The top clients are the ones who buy your products and give you referrals without you even asking them to do so.