Social media is one of the most powerful avenues for traffic and connections. The only problem with social media is that it is also a giant maze. Not everyone knows where they need to go, how to get the connections, how to grow an audience, and what they want to be known for.
Each time another person becomes successful or well-known because of social media, entrepreneurs are seeing the importance of social media more and more. The truth is that every entrepreneur only needs two things to become successful on social media:
- Dedication (the will to implement and make it happen)
Although all of the dedication comes from you, I will provide you with the guidance you need to have a smoother journey on social media. Here are the 10 social media tips that you can utilize to be more successful.
#1: Identify Who Your Target Audience Is And Focus On Them
One of the most important things you need to do before anything else is identify who your target audience is. There are many people who make identifying a target audience much harder than it needs to be. I am going to break it down into two questions:
- What do you post about often (what is your niche and expertise)?
- Who would find those posts valuable?
Answering these two questions will allow you to find your target audience. The main benefit of identifying your target audience is that you now know which types of people are going to retweet, favorite, and engage with most of your tweets. Having an engaged audience is critical towards success on any social network.
Just because you have 100,000 followers does not mean you are going to be successful. The person with 50,000 targeted followers is doing better than the person with 100,000 non-targeted followers that rarely engage.
#2: Engage With Your Audience
Engagement is a two way street. You want to build an audience that engages with your content, but you also want to engage with your audience. Engaging with your audience allows you to see more than just a number.
Regardless of how many followers you have, it is important to individually know the followers who interact with you. I know a few people who comment on numerous blog posts (if you are one of them, you know who you are). I respond to all of these comments on my blog and respond to all of the people who share my content on my social networks.
Does this take up time? It definitely takes up about 30 minutes every day, but this interaction allows me to know my audience. Knowing your audience allows you to realize what type of content they like. In addition, some of the people I interact with have subscribed to this blog and bought some of my products.
Interaction allows you to get a friendship going, and friendship in itself is a two way street. That’s why, “I owe you” is a common phrase. If one of your friends does something good for you, chances are you will do something good for that friend in return. Being friendly to your audience and engaging with them may entice them to do something in return such as subscribe to your blog or tell their friends about you.
#3: Post As Consistently And Frequently As Possible
Many people think that posting often is a bad thing because it will annoy followers. I decided to give it a try and found the complete opposite. Posting more consistently and frequently has allowed me to engage with my followers more than ever before, and it has also resulted in my blog getting a big spike in traffic that never seemed to go away.
For the tweeting in particular, I send out one new tweet every 15 minutes. Some people may think I would be annoying my followers at this frequency, but that is not the case. The truth about social networks is that many people are simply using social networks to check their activity for a short period of time.
The average Twitter is never on the social network for more than 20 minutes at a time. That means most of the people who go on Twitter only see one of my tweets unless they log in again or scroll through my timeline. It is okay to post often, and it is also recommended.
#4: Use A Universal Avatar On All Of Your Social Networks
If you think of a business, you think of their logo. When you think of Apple, you see the white apple that someone took a bite out of. When you think of Twitter, you see the blue bird. Similarly to how people think of the logo associated with the business, the people in your niche who think of you will think of your avatar.
Using a universal avatar for all of your social networks will make it easier for people to remember who you are. The easier it is for someone to remember you, the more often that person will visit your blog and see what you are posting on your social networks.
#5: Do not be afraid to promote yourself often
There are many social media users who go by the fear that promoting yourself too often will make their followers become unfollowers. This is a concept that many experts use to tell marketers to avoid over-promoting their products on social media. If you are using social media for that reason, it’s not going to work out well.
However, it is okay to promote yourself. In fact, it is okay to promote yourself often, but only if you promote yourself the right way. The right way to promote yourself is by promoting your blog posts on your social networks. It is entirely okay to tell people about the same blog post twice as long as the two social media posts are spaced out for a long period of time.
On Twitter, I go by a 4-7 day cycle depending on how my spreadsheets are organized, and I send out over 100 tweets every day. Someone would have to scroll down for a very long time to find any social media posts that repeat themselves.
As long as your blog posts are valuable to your followers, they will not mind that you promote them often. On the contrary, some of your followers will be eager to read the other blog posts that you share on your social networks.
#6: Focus On One Social Network
There are many social networks to choose from, and that’s the problem. Many people create accounts on numerous social networks and have small audiences on all of them. It is better to have a large audience on one social network than it is to have a bunch of small audiences on a bunch of social networks.
When I started my social media journey, I decided to focus most of my time and energy on Twitter. It paid off nicely, and Twitter now brings in a bulk of this blog’s traffic.
However, it is important to have multiple social networks with big presences. The best way to approach this is by taking another social network seriously after you master one social network. After I mastered Twitter, I went over to Pinterest. Now that I have over 15,000 Pinterest followers, I am now finding time to focus on YouTube.
The main takeaway: you need to eventually be on multiple social networks, but in order to have large audiences on all of them, take it one step at a time.
#7: Identify Where You Want To Be Month By Month
Many people do better on social media by giving themselves goals. The reason why goals are very effective is because they create a sense of direction. You need to have some kind of an idea of where you are heading.
What are some of the things you aspire to do on social media? Maybe you aspire to get 100,000 engaged followers, or you aspire to get more blog traffic.
The aspiration is a starting point towards social media success. After you give yourself the aspiration, you need to identify the steps you are going to take to get there. It is important to take give yourself steps that are neither too easy nor too difficult to achieve.
Gaining 100 followers every week is a great start. It’s not far out there, but it’s not incredibly easy either. If you are at that point already, raise the bar to 150 followers every week and keep on raising the bar as you accomplish the goal. Then, once you identify the aspiration and give yourself the steps you will need to get there, all you have to do at that point is implement.
#8: Be on social media every day
Just like everything else, social media requires practice. The more you show up and do the right things, the more likely you are to have the big audience. “Do the right things” is in bold because most people are already on social media every day. However, not all of that time is being used effectively.
Some people who use social media are using it to procrastinate. There are many videos and social media accounts to choose from. In essence, social media can either be your best friend or your worst enemy.
When I say be on social media every day, I mean you are utilizing it as an entrepreneur who interacts with the audience, not someone who procrastinates. Definitely use social media, but use it wisely.
#9: Do not let social media consume too much of your time
Social media is a great tool to grow your business and get more traffic. However, you need to have a good business and valuable content so all of the work you put in on social media was worth it. Just because you have 100,000 followers does not mean you are going to make a full-time income.
Having that many followers does significantly help out in the process, but you need more than a big audience. You still need to find a good chunk of time in your day to create products and work on big projects for your business. That way, when you grow your social media audience, you can lead them to places that can bring in more revenue.
You should constantly be trying to perform the same activities on social media is a shorter amount of time. If you can do something in 15 minutes instead of 30 minutes, then make that change. I use HootSuite Pro and am able to schedule hundreds of tweets per day in just five minutes instead of a few hours every day if I had to manually schedule tweets.
#10: Be patient
This last tip is a tip that commonly appears in numerous articles, and it appears in this one as well. Being patient is the most important tip on the entire list. Sure I went into more detail in the other tips about growing an audience and boosting numbers, but none of those changes happen overnight.
It took me 993 days to reach 100,000 Twitter followers, and most of that big change happened in the last year of that span. For more than half of that time, I was lost and had no idea what to do. I was struggling to grow my audience and was stuck at 1,667 followers for many months. Then, methods started to work, I modified them along the way, and now I have a large, engaged Twitter audience.
There is no such thing as an overnight success. All of the leaders in your niche got to where they are after years of work. By not giving in and learning new techniques along the way, you may become a big player on social media.
Social media is a powerful way to get more traffic and build an engaged audience. There are many entrepreneurs in various niches who have utilized social media and seen their traffic, subscribers, and sales jump up. Patience is the key to success on any social network, and the more time you put into the learning process, the better you will become.
Do you have any social media tips for entrepreneurs? Which of these tips was your favorite?