I have published 21 podcast episodes in which I have interviewed a variety of people. During the entire process (connecting with people, preparation, and the interviews themselves), I learned many new things.
As a part of my end of the year reflection series, I decided to come up with a list of 23 lessons I learned from my podcasting adventure.
I already knew some of these lessons but thought they were important to share. In addition, I needed to remind myself of some of these lessons, especially #17.
#1: Start Before You Are Ready
I had many false starts before I finally launched my podcast. It was two years in the making. What made it happen? I started contacting people about the podcast before I could even think of what I was doing. I then had to think really fast when I got the first yes.
#2: Conduct Your First Interview With A Fellow Podcaster
The first person I interviewed for my podcast was none other than Jeffrey Shaw. Big shout out to you my friend. He gave me some tips after the interview and steered me on the right path.
#3: Don’t Be Afraid To Ask
I contacted some people knowing that they would almost certainly agree to be guests on my podcast. I contacted other people in hopes they would say yes. Some of those people said yes while others said no. I wasn’t afraid to ask people like Seth Godin, Neil Patel, Mike Michalowicz, and many other people.
#4: There Are No Limits.
One of the things I despise the most is when people say they don’t have the right credentials to pursue a goal. If you think of an 18-year-old without a license, do you think about me? I am that 18-year-old, but that hasn’t stopped me from interviewing millionaires, bestselling authors, TEDx speakers, and other successful people. I don’t say this to brag but rather to show you the possibilities.
#5: Be Over Prepared
Each guest is different. Some of them will elaborate with their answers while others will give you quick answers that make you run through all of your questions quickly. If you don’t have enough questions, you’ll have to improvise on the fly. After enough interviews, I decided to come up with at least 20 questions for every guest. I don’t get to all 20 questions, but I do get to the important questions. Everything else is icing on the cake.
#6: Outsource Most Of The Work
I have never edited a single episode and yet they get published as if they were edited. These episodes are edited, but they get edited by one of my freelancers. Without this individual, the podcast would not be possible. I don’t have enough time to devote to editing the audio, so I hired someone else to do it instead.
I continuously hunt for motivational quotes I can share with my audience. I asked Seth for his most inspirational quote and he just said, “Start.” As the conversation unfolded, Seth gave us another motivational quote, “Go.” The simplest approaches are often the most effective. If “Go” doesn’t get you fired up, I don’t know what will.
#8: Everyone Wants Another Breakthrough
I have interviewed several people with six, seven, and even eight figure brands. I have interviewed guests who have achieved everything that many of their listeners want to accomplish. These same guests aspire to hit the next breakthrough. They aren’t settling with where they are now. They continue to push the envelop, and that’s why these guests have achieved great admiration for what they do.
#9: Don’t Give Up If The Launch Is A Bust
While I got hundreds of listeners for my podcast, it did not end up in the iTunes New & Noteworthy section. At this point, some people give up because their intention is to get into that New & Noteworthy section. But to be a successful podcaster, blogger, YouTuber, or anything else of that nature, you must continue producing content, video, or audio for many years to come. Keep those launch ambitions alive, but remember there’s far more to a podcast than those first weeks after the launch.
#10: Have A Structure
All of my podcast episodes follow a structure. The intro, interview, and outro reside within the structure of each episode. I also have an email rubric that I use to contact potential guests. The more structure you have in your life, the more efficient and effective you will become.
I learned the first 10 lessons by pushing through and launching the podcast. The rest of the lessons mentioned here come directly from prior episodes.
#11: Have a team around you that shares the same vision.
#12: Set bigger goals to get bigger results.
#13: The habits you develop will make or break you.
#14: It’s possible to chase your startup dream without quitting your job. To do that, you’ll have to be a 10% Entrepreneur.
#15: Outlining your goal enables you to take action at a quicker rate.
#16: Writing a book increases your authority within that subject.
#17: Perseverance is vital regardless of what ambition you pursue.
#18: Speaking to a targeted audience may mean reinventing your methods of delivery. If you are a KeyNote presenter, you’ll have to go without the slides if you wish to speak at a TEDx.
#19: The email list is the most important platform you have for your business. If you don’t have an email list, create one now.
#20: Fear can be a motivator that results in you accomplishing your goals. From personal experience, fear of the deadline works very well.
#21: Don’t say yes to any client who comes your way. Only say yes to the clients you want to work with.
#22: Several guests on the show grow their businesses exponentially with the help of referrals. For some, it meant raffling free prizes to people who got you more email addresses. For others, it meant cross promotion.
#23: Recruiting affiliates for your products will allow your products to spread farther than you could have spread them on your own.
Which lesson was your favorite? Who would you like for me to interview? Have any lessons for us as we head towards 2017? Sound off in the comments section below.