October was a very important month for me. I only published one blog post the entire month as the focus was on completing my book. This is why I won’t list the blog posts I’ve published this month in this Performance Report. I plan on creating more products and conducting more launches in the months and years to come.
I can’t keep hiding behind the fact that I’m working on a product or prepping for a launch. Towards the end of the month, I reflected on this issue and finally have a solution in place to combat the issue.
I Officially Have An Accountability Partner
After many months of listing this as a goal and saying how an accountability partner will help me, I did less talking and more walking. I found my accountability partner towards the end of October after I saw the lackluster production as a serious problem.
My accountability partner will get me committed to consistently publishing new content on my blog and podcast. I am excited to get started with my accountability partner and believe this will have a great impact on the level of value I provide to my audience.
Daily Episodes Are Coming
With no virtual summit in the plans until May, I have more time to connect with potential guests and have them on the Breakthrough Success Podcast. For a while, I’ve dreamed of turning Breakthrough Success into a daily show, and with the extra time, I can make it happen.
The plan is to interview many people now and go to the next level towards the end of the year when I’ll have a few weeks off from school. Interviewing people for my podcast is one of my favorite things to do, and my mission is to provide you with more of those interviews so you can gather more insights.
The Formula Is Getting Simpler
Sometimes, people stand still because they feel as if they need to do so much. In the beginning of October, I was that person. I thought about organizing a mastermind, offering a coaching package, creating a new training course, growing my freelancer base, and marketing what I already had.
That’s too much to think about. Instead of letting that jumbled formula dictate my actions, I became more clear with my approach:
Get more sales for my Content Marketing Plaza course. That’s the top priority. If a task doesn’t help me get more sales for the Content Marketing Plaza course, it doesn’t matter.
Fully Activating My Freelancers
One day, I see myself as an individual with a big team of freelancers. Depending on the vision, I’ve seen myself with a team of anywhere from 10-100 freelancers. While it’s important to set a vision for yourself, you need to do the ground work to get there.
Right now, I have five freelancers working for me, and before I think about adding Freelancer #6 to the mix, I want to fully activate the five freelancers currently working for me. Here’s what a full activation looks like:
An efficient workflow. I now have a Google Doc where my freelancer can write show notes using my format. This is more efficient because I would normally edit some notes my freelancer gave me to create the rubric. Now I just copy and paste those show notes into Libsyn and upload the audio file. Eventually, I won’t have to do that step.
More hours. Most of my freelancers are part-time, and I need to get them closer to full-time for them to have a bigger impact on my brand’s growth.
Constant communications. I’m arranging more meetings with my freelancers to make sure the work process runs smooth.
Books I Read
I started very slow with reading (my iPhone’s touch screen is sketchy which means Kindle Reader isn’t an option), but thanks to a thrift book store (a lucky find), I was able to finish strong.
The Five Hour Workday by Stephan Aarstol
The Automatic Millionaire by David Bach
The Big Thing by Phyllis Korkki
There Are No Overachievers by Brian D. Biro
Poke The Box by Seth Godin
The Happiness Makeover by M.J. Ryan
October’s Podcast Episodes
November 2017 Goals
I want you to notice something very important about my November 2017 Goals. I’m only mentioning four goals. In all of 2017, I averaged 6.3 goals per Performance Report.
More importantly, all of these goals work together. They aren’t independent and unconnected. Rather, the work I put towards one of these goals aids me for the other three. I don’t know if every month will be like this, but I will aim for that sweet spot in future months.
#1: Get Consistent CMP Sales: The Content Marketing Plaza (CMP) is my top training course. It has the highest retail value and overall value. Selling this training course matters more than selling any other training course that I offer. CMP provides a level of value that can transform content brands, and that value needs to reach more people.
#2: Fully Activate My Freelancers: With the help of consistent CMP sales, I can fully activate my freelancers. I’m not thinking of expansion right now. Full activation is the focus. Knowing that my freelancers are performing more tasks in the background will give me more time to address CMP and other parts of my brand.
#3: Have All Of This Year’s Content Scheduled: Fully activating my freelancers is a critical stepping stone to reach this objective. My accountability partner will keep me on track with my blog posts, and my podcast is virtually covered at this point.
#4: Crush It With Content Marketing Secrets: While this goal doesn’t depend on the other three, it supports all three goals. At the beginning of the book, I’ll include a free resource readers can get by joining my email list. This offer will be visible when potential customers preview the book’s first few pages on Amazon before they pay. I understand some people won’t pay after getting the free resource, but that resource will lead to CMP. As the book helps with leads and CMP sales, it automatically helps with the other two goals for November.
The word that sums up my efforts for November is “automatic.” I have created set-and-forget systems in the past, but nothing to the scale of what I’m about to do.
And of course, no one really forgets about the systems they set. Any system can go through a good tweaking process and convert even higher.
What are your thoughts on this performance report? Do you have any questions for me? Sound off in the comments section below.