It’s no secret that videos are highly engaging forms of content. It’s been an engaging form of content for a while that you need to embrace if you haven’t already.
But this post isn’t going to be a “Get started on video” kind of post.
Instead, we are going to tackle something different: personalized videos.
It’s incredible to think about the amount of choices we have for every category under the sun. There are thousands if not millions of digital marketing blogs on the web.
Almost every category you can think of is surrounded in a sea of competition. How are people going to remember you?
Earlier I talked about frequency being a fundamental way to boost your brand’s status. The more frequently you post new content, the more people will trust you.
The only weakness with the frequency model is the 1-to-many nature of it. You’re producing one piece of content for many people. There’s no personalization. This blog post isn’t going to say, “Hi Mary,” or anything like that.
We can do that in emails which is great but not in individual pieces of content meant for our entire audiences.
So what’s the fix? What’s the big trend we have to go after in 2019?
The answer, as mentioned before, is personalized videos.
When someone shoots you an email or shares one of your pieces of content with their audience, most people ignore it. A few people reply to the email or social media post and start a conversation.
But if you want to win in a big way, shoot personalized 30-60 second videos on your smartphone and use those to build up the conversation. In the video, you can say something like, “Mary, thank you for sharing that article.”
You can also type it, but if you take the time to shoot these kinds of videos, your audience will love you for it.
You don’t have to make these videos perfect. Due to the nature of these in the moment videos, they could and should be lower quality videos than the ones you’d shoot in a studio.
I emphasize the lower quality audio because one of the only flaws I see with this method is that some people wait until they have the perfect lighting and set-up before they create the personalized video.
This is going to be a big hit in 2019. You’re going to see more personalized videos from myself and other players in the industry. Please let me know your thoughts on this trend? Do you have any questions for me? Sound off in the comments section below.