This month was all about setting the framework for 2019. While I’ve set a bunch of big goals in 2019, the biggest goal and one I’m the most adamant about is hosting 10 virtual summits in 2019.
I am at a point where I can prepare for a virtual summit 1-2 months in advance and make it an incredible experience. This is because I’ve already hosted three virtual summits and each of my future summits will only showcase 20+ speakers instead of the usual 50+ speakers.
The 10 Virtual Summits
They’re all going to happen. The first summit, Profitable Podcasting Summit, takes place at the start of February. I have all of the speakers and backend lined up.
The goal for that summit and future ones is to get at least 1,000 attendees and get even more attendees from the evergreen promotion.
The great part about my summit set-up is that I use the same few pages for the entire backend. This makes it easy for me to copy existing templates and cut down on the amount of work it takes to set everything up.
I currently have virtual summits slated for the following dates:
- February 5-8, 2019
- March 4-7, 2019
- April 8-11, 2019
- June 17-20, 2019
- July 16-19, 2019
- August 19-22, 2019
- September 23-26, 2019
- October 14-17, 2019
- November 4-11, 2019
- December 9-12, 2019
No virtual summits are scheduled for May 2019 because that’s the launch for my Content Marketing Plaza. I am going all-out on that program.
Right now I am beginning to plan for the next three virtual summits. Since I’m back in school (although, a much less packed schedule than the previous semester), it’s not as easy to invest as much time as I did during the winter break. That’s why I am planning for all three of them now instead of waiting until a month before for all three of them.
Many people ask me how I find the time to do what I do. The answer is a combination of work ethic and delegation. I recognize that hosting 10 virtual summits will be easier if I delegate more tasks. That’s why I’m setting the goal to delegate at least one new task per month.
Right now I delegate social media posts and outreach for my books. The next task I delegate will be related to virtual summits or a task that takes a considerable amount of time on my end.
But by delegating one task each month, it will open more doors for me. Furthermore, delegating one new task each month allows me to ease into more spending than if I decided to delegate most of my business overnight.
Breakthrough Success Sponsors
I am going to be very careful with this. Sponsorships are great for massive podcasts to bring in massive returns. For smaller and medium sized podcasts, the path to sponsorships is more challenging.
However, I have found a way to attract sponsors to the show.
People often reach out and ask for a link placement on this blog. I almost never provide these link placements because they are somewhat related to my business but not a perfect fit for most blog posts.
These same businesses work better for Breakthrough Success than for this blog. While this blog is heavily focused on digital marketing, Breakthrough Success explores marketing, personal development, some finance, and a few other topics depending on the episode.
I’ve experimented with telling people that they can be a sponsor on Breakthrough Success and get their link in the show notes on my blog. So far I have a few people who are interested.
I’ll test this out and see what happens. The goal is to boost revenue from the podcast while still providing a great experience for listeners. Sponsorships can become a big stream of revenue, but I’m not going to stuff my episodes with ads either because that wouldn’t be fun to listen to.
It’s a delicate balance, but one that I believe may pay off. We’ll see what happens.
Coaching And The Mastermind
Starting in 2019, I began asking myself this question before starting a new project:
“Will this allow me to make recurring income?”
More of my launches are going to focus on my coaching and mastermind. The Advanced Influencer Mastermind comes to $47/mo after the 30 day free trial.
If you want to know the price of my coaching, shoot me an email firstname.lastname@example.org and we’ll schedule a call to talk about what you want from the experience.
I’m focusing on recurring income because I noticed that my income would spike when I launched a virtual summit or promoted an affiliate product that performed very well…
…only to not make that same income the following month.
This is one of the reasons I decided to host 10 virtual summits in 2019. Hosting a virtual summit each month leads to more revenue. Making more revenue allows me to spread my message, reach more people, and spend more of my money on good causes (something I will work harder on in 2019).
Plus, I promote offers during the virtual summit that allow me to make recurring revenue (i.e. the coaching and mastermind).
The reason I’m focusing on recurring income is because how much easier and reliable it is. As I mentioned earlier, the Advanced Influencer Mastermind comes to $47/mo after the 30 day free trial. $47 happens to be the same price of most of my Early Bird All-Access Passes.
For the All-Access Passes, I need roughly 177 sales each month to make 6-figures.
Hitting that number gets easier with multiple evergreen summits and the fact that I’m hosting 10 virtual summits in 2019.
But for the mastermind, I need roughly 177 members to make 6-figures.
That means, even if I get 177 members and never get an extra member for the rest of my life (and the same 177 stay signed up), I make 6-figures.
One scenario requires 2,127 sales each year, and you’ll have to hit that same number next year just to make the same amount of revenue.
The other scenario just involves 177 members, and each time you add a member, you increase your annual income, guaranteed (as long as each member sticks around).
My themes of 2019 are increased joint ventures and recurring income. Honing in on those two key areas will help me accomplish all of the major goals I set for myself in 2019.
If I have to drop all of my non-related business related goals to accomplish my goals for joint ventures and recurring income, I will not hesitate to do so.
Those two themes are so important for any business, and they are my priorities for 2019.
What are your thoughts on this performance report? Do you have any questions for me? Sound off in the comments section below.