Chances are you have a Twitter account. Over 500 million people do. If you don’t have a Twitter account, you probably have a Facebook account. Over 1 billion people do. Maybe you have a Google+, LinkedIn, or another account that involves having fans and followers.
If you want to build on your fan base, you have to take out your magnifying glass. Take a look at the people who are following you. All of the followers who share your content, mention you, and favorite your tweets will have something in common. Maybe all of your followers are social media experts. Your followers might be sports fanatics. Most of the people who are following you will have something in common.
What does that tell you? Now you know what a majority of your followers want. The social media experts want articles about social media and the baseball fans want articles about the latest trades.
Know your audience. Knowledge is power.