The strongest connections are the ones that take place one email at a time. There is no limit to the number of characters someone can use in an email. In addition, people in the conversation can go in-depth since their followers will not see the conversation. Five emails can have the same amount of content as 50 tweets. Followers who get 50 straight tweets about a conversation they are not in would get annoyed very quickly. Annoying your followers with these long conversations may result in some of those people clicking the dreaded unfollow button. Taking the conversation off social media and to the email solves that problem.
In addition, emailing blocks all of the distractions. When on social networks, some people are having 10 short conversations at the same time. Being able to email people will allow you to have one powerful conversation with someone and provide more information than you would be able to in a 140 character tweet. The person who you are having the conversation with will view your blog posts more often. Most of the people who are actively commenting on my blog are also the people who contacted me via email and had a lengthy conversation with me about social media, business, blogging, or my story. Some people may want to contact you about a speaking opportunity or another opportunity as well.
Basically, the more people get to contact you, the more connections you get to build. Allowing people to contact you is one of the most important ways to become successful. Everyone–whether the newbie or the people on Shark Tank, provide their visitors with a way to contact them. In order to get more people to contact you, implement these 5 tactics.
- Create accounts for multiple social networks. Although my main social network is Twitter, I use a variety of other social networks as well. I have a strong presence on Pinterest, occasionally use GooglePlus, and I have my own Facebook Page. Most people come to my blog from Twitter, but some people find me on Pinterest. The Little Pickle Press found me on Pinterest, and as a result, I ended up getting featured on their site.
- Have a Contact Me Page on your blog. Visitors should be able to contact you without scrolling up or down on your blog. By having a Contact Me Page that appears on the header of your blog, more people will know how to contact you.
- Forms are overrated. Before leaving my email address on the Contact Me Page, I had a form. The problem with having a form is that the form can be buggy. Although I was getting 100 daily visitors at the time, no one contacted me on my blog. I later learned that the reason people were not contacting me like before was because the form I used on my blog was buggy. All of the people who tried to contact me at that time got a message saying, “Are you sure you want to do this?” with no way of saying yes or no. Since then, I simply have my email address right there on the Contact Me Page. Leaving your email address on your Contact Me Page cancels the risk of a buggy form.
- Give the visitor at most three email addresses to choose from. A common mistake I see is that people create 10 email addresses and lump them all together on one Contact Me Page. Instead of creating a lot of email addresses, give your visitors subjects to choose to relay their message. If you need to have more email addresses on your Contact Me Page, you should have a Media Inquiries email address and one more of your choice as well. My recommendation though is to only have 1 email address available. Less is more.
- Turn yourself into someone who people would want to contact. Seth Godin is someone who people would want to contact. Mariano Rivera is someone who people would want to contact as well. In order to get more people to contact you, you need to boost your credibility. The person with a Klout score of 70 gets contacted more often than the person with a Klout score of 50. The person with 100,000 real followers gets contacted more often than the person with 10,000 real followers. The bestselling author gets contacted more often than the author that published his first book a few days ago. By turning yourself into someone who people would want to contact, you will be able to have more conversations that go from social media or your blog to back and forth emails.
In order to grow your presence as an entrepreneur, business, or writer, you need to build strong connections. Whether someone from NBC contacts you or a potential customer, you will be more likely to build a strong connection when you are sending emails back and forth to each other. Those strong connections can lead to business opportunities, but any of those connections can lead to a customer. When people contact you, be sure to respond as quickly as possible no matter who is contacting you.