In the thick waters of competition, many people want to do everything in their power to ignore the competition. Every competitor is rushing so quickly to rise above the other competitors that they forget to look around. Believe it or not, there are many things you can learn from your competition, and there are five things you can learn about them from social media.
- How to get more followers. Your top competitors are getting more followers every day than the average people. Chances are these competitors know a trade secret that few people know about. You can dig for articles about them on the internet to find out their secret method, and it works. As you become better at picking up on social media strategies, you will not need to search through as many articles. I know exactly how people get 1 million likes on Facebook, but it involves a lot of advertising.
- How to get more engagement. We have all learned at some point in our lives that some social media posts are better than others. Some of your competitors are getting more engagement than others. The competitors who are getting the most engagement are the ones you need to look at carefully. How are they putting it off? Is a giveaway the answer, a powerful article, motivational quote, or something else?
- What kind of content to post. All you need to do for this part is browse through your competitors’ timelines. When you browse through these timelines, pay special attention to the posts that get the most engagement. Do they have anything in common? If so, then that’s something you need to replicate.
- Which social networks to use. Some of your top competitors will have their strongest presences on the same social network. Pinterest is a great place for jewelry stores and tech gadget sellers. You can grow a presence on any social network for anything, but some social networks allow you to speed up the growth process based on users’ interests.
- How the audience engages. By looking at your top competitors, you will see how a targeted audience engages with them. By knowing how an audience engages, you will be able to provide the type of content that encourages those people to engage with you.
Competitors are constantly striving to push each other down and move up in their stampedes. However, if one person takes some time to analyze the leaders of the stampede, that person will be able to develop the same mindset and implement the same tactics as the leaders. Soon enough, that person will move closer to the front of the stampede, not the ones who constantly try to push each other around.