At this point, I have written over 300,000 words for this blog. I know there will be a certain point when this blog reaches 1 million words. Many people wonder why I have given away this much information for free, and better yet, why I actually plan on continuing. Other bloggers have also given away oodles of free information, and people continue to wonder why these bloggers give so much content away from free.
The goal of free valuable content is to build a connection with the person. The more valuable content you provide for free, the better your paid products must be. Customers have a belief that a paid product is better than a free product. When bloggers provide oodles of free content, visitors believe that the paid products contain more valuable content than what they are already getting. This does raise the bar quite high for bloggers, but it also results in more sales.
Bloggers want their visitors to subscribe and receive blog posts through email. Then, this leads to a sale. If you want to boost your sales and get more subscribers, you need to provide more free content and make sure that free content is also valuable. That’s how giving away oodles of free information yourself can grow your business.