Awhile ago, I made a short YouTube video called The More Pins, The Better. In the video, I explained why it is important to have a lot of pins on Pinterest. The same also applies for boards.
Boards give you the unique ability to categorize content in a way different from any other big time social networks. You can organize your pins based on categories, subcategories, subcategories of the subcategories, and so on.
Pleasing everyone is an impossibility, but Pinterest allows you to get really close. You can create boards on almost anything. Let’s say you have some Pinterest boards about toys and other Pinterest boards about scientific articles. The people on Pinterest who don’t like scientific articles may still follow you because you have boards about toys. On the contrary, the people who don’t like toys may still follow you because you have a board about scientific articles.
If someone clicks the Follow All button, they automatically follow your boards. My most popular board displays 3D printed creations. People who click the Follow All button also know when I upload a pin about a social media article, an infographic, or one of my blog posts.
The more Pinterest boards you have, the more people are going to be interested in clicking that Follow All button. All you have to do is update those boards, but if some of your boards are group boards, you will be able to systematize Pinterest and generate followers even if you don’t pin a lot.
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