After achieving a big goal for this blog (getting 100,000 annual visitors), I decided to raise the bar higher with a new goal: get 100,000 visitors every month. I want to have a traffic rate that would allow me to get over 1 million annual visitors. It sounds like a lot of work, but what sounds even more challenging is that I plan on accomplishing this goal by the end of 2014. In order to get the extra 900,000 annual visitors (and at that rate, 100,000 monthly visitors wouldn’t be far behind), I have been doing more digging than usual to find out how I can grow my blog’s traffic. Although 100,000 annual visitors is a big milestone, I want to turn it into 100,000 monthly visitors.
One of the areas that I did more digging in was my blog’s stats. I use WordPress for my blog which means I get various statistics about visitors, views, clicks, and subscriptions. I used this statistics to guide me through the process of going from 30 visitors every month to over 100,000 visitors every year. However, throughout all of my searching and analyzing, there was a powerful WordPress statistic that I kept on missing…that is…until now.
The powerful WordPress statistic that too many people overlook is the number of views your individual blog posts get. This blog post is my 928th blog post, and if all of my blog posts generated 3 visitors every day, then this problem would be over. I would already be getting over 1 million visitors every year. However, that is not the case.
By identifying how many views your individual blog posts are getting, you will be able to identify your most popular blog posts. Those are the topics that you need to continue writing blog posts about. If one of your blog posts is getting 50 daily views, and you write a Part 2 for that blog post, chances are the Part 2 for that blog post is going to get close to 50 daily views. That’s 50 daily views that you would have never had.
When most people look at blog traffic, they look at the final number. The final number may be 10 daily visitors, or that final number may be 100 daily visitors. Regardless of the final number, that’s what most people focus on. Few people look at the statistics of the individual blog posts that contribute to the final number. By looking at what makes the final number happen, you will be able to identify what you need to write about in the future to make that final number larger.
What are your thoughts on this WordPress statistic? Do you plan to use this statistic? Is there another underrated WordPress statistic that most people are missing out on? Please share your thoughts and advice below.
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