The answer is that there are plenty of ways to make money on social media. You can promote sponsored posts and tweet affiliate links. However, those aren’t long-term methods to make money on social media.
So how do you make a good profit from your social media efforts? The answer is to view social media as an indirect way of generating a massive amount of sales.
This is the three step formula to using social media to indirectly boost your sales:
#1: Promote Your Landing Page To Grow Your Email List
Grow your email list on social media consists of two basic steps:
- Build the relationship
- Create the call to action
Most people only focus on building the relationship. The reason some people don’t see themselves growing their email lists is because they don’t create the call to action.
Every day, I promote my landing page several times per day. I promote one of my landing pages on Facebook every day. On Twitter, I tweet about my landing page every hour. Each social media post that promotes your landing page is a call to action.
If you don’t have a landing page yet, they are easy to create with Optimize Press. Optimize Press is the best WordPress plugin known to man because it lets you create landing pages, membership sites, and just about everything else.
#2: Use Your Email List To Strengthen The Relationship
Now you have people on your email list. What happens next? Relationship building.
While social media is great for building relationships, nothing beats email. Conversations get longer and more meaningful. People are used to seeing your content often and get to know you better.
As you continue growing and communicating with your email list, you will start to become an authority within your niche.
To make a full-time income as an entrepreneur, you need a massive email list. That way, you have your own audience. As you continue to grow your audience, you will continue gaining momentum. A constantly growing audience allows each of your product launches to be more successful than the last.
Speaking of products…
#3: Promote Products To Your Email List
The popular saying on the web is that “The Money Is In The List.” However, if you don’t promote any products to your subscribers, then you won’t make any money.
While you provide your subscribers with free value, you must send the occasional promotional email. Every 6-12 weeks, let your subscribers know about the product you recently launched. If you don’t create products, you can promote someone else’s product through an affiliate link.
Bonus Tip: Feed The Beast
Each time I accomplish a major goal, I always ask myself, “What’s Next?” I celebrate the goal for a day and then look at new horizons. When you make the revenue from your email list, you should set your eyes on new horizons as well.
One thing you should consider doing with your extra revenue is to invest it into online advertising (newspaper ads are just about dead). Social media advertising makes it possible to turbocharge your landing page’s exposure which results in more people on your email list.
If you know how to make a profit following a certain blueprint, it only makes sense to feed the beast. If you can spend $1 to make $5, why not spend $1,000 to make $5,000?
Once you master the three step formula, I recommend you take a look at social media advertising. Social media advertising is a way for you to scale up your results and success.
In Conclusion
To make a full-time income on social media, you can’t think of it as direct income. You can’t use social media to directly promote affiliate links and sales pages. People aren’t going on social media thinking about buying things.
They go on social media to socialize with friends and catch up with the latest news. Some social media users are on the search for valuable information, but when on social media, they don’t have their wallets out.
But they do have an email address ready to go. If you create a landing page with an irresistible offer, people will enter their email addresses and join your list. Then, you can build the relationship with a series of emails.
While people aren’t looking to buy stuff on social media, they are more open to buying products that show up in the inbox. Chances are at some point, an email you opened inspired you to buy something. You may have recently bought something you saw in your inbox a few weeks ago.
The reason emails lead to sales is because the way we communicate builds a sense of trust. If we authentically show up in someone’s inbox long enough those people will trust us. They will believe in the value our products provide. Then they will buy those products and tell their friends about them.
How do you use social media to generate revenue? Do you have experience with social media advertising? Sound off in the comments section below!
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