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E206: Stand Out & Find Your Yellow Tux With Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of two multimillion dollar teams, the Gastonia Grizzlies and the Savannah Bananas. He’s been featured on MSNBC and as a keynote speaker all over the country, promoting his motto “If it’s normal, do the exact opposite.” In his latest book Find Your Yellow Tux, today’s guest shares how to become successful by standing out.

Quotes To Remember:

“If it’s normal, do the exact opposite.”

“It’s not just standing up by being crazy and wearing a yellow tux. It’s standing up by providing the best fan experience.”

“It’s just not about the customers, it’s about fans.”

“Our biggest fans are our employees.”

“Put yourself in your customer’s shoes.”

“The last impression makes the lasting impression.”

 

What You’ll Learn:

 

Key Links From The Show:

Jesse’s Site

Joey Coleman’s Site

BetterBookClub

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Find Your Yellow Tux by Jesse Cole

Never Lose a Customer Again by Joey Coleman

Worth Doing Wrong by Arnie Malham

The Carpenter by Jon Gordon

Everybody Matters by Robert Chapman

Peak by Chip Conley

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