February 2019 Performance Report

We are two months into 2019 and the momentum is still strong. February was a great month for me that gave me an idea of what’s possible when I graduate college. Here’s a recap of that month…

My First Virtual Summit Of 2019 Was A Success

The Profitable Podcasting Summit was a big success. 20+ speakers shared their top strategies for growing and monetizing your podcast.

We already rolled out the evergreen version, so if you missed it the first time, you can claim your free ticket to the summit here.

I have the ever greening process dialed down which will help me attract more speakers for past summits and promote the evergreen versions of past summits sooner.

We’ve still got 9 more summits left for 2019. The Biz Blog Summit kicks off in a few days, and after an April summit launch, I’ll have a two month gap before the next one.

That two month gap will be critical as I’ll be reaching out to speakers for the rest of the summits. I’d rather be far ahead with my summit sessions than scrambling at the last second.

I learned that lesson with the Content Marketing Success Summit. Although it was my best summit, I conducted 33 interviews for that summit in the final two weeks leading up to the initial launch.

I Was An Icon Of Influence At The New Media Summit

This event was a game changer for me and showed me what’s possible in 2019. For those of you who don’t know, the New Media Summit is an event where attendees pitch podcasters and get booked on the spot. 

As an Icon of Influence, I heard the attendees’ pitches and booked many of them on the spot. With that said, a few awesome things happened at my first New Media Summit…

1. I booked around 40 guests for Breakthrough Success at the New Media Summit. That’s over 3 months of content, and since not everyone is scheduling their interview at the same time, I can still do some outreach to some of my role models who I want on the show.
2. I felt inspired to launch a second podcast. What is that podcast going to be about? I already know, and if you guess the name of the podcast, I’ll give you a free copy of my Podcast Domination book. See this Instagram post for a clue.
3. There was an Icon exclusive mastermind the day after the New Media Summit. My goals were bumped higher and I learned a lot from that mastermind. To me, that mastermind was more valuable than all of the training courses I have ever taken combined. 

Catching Up With Stuff

While I loved the New Media Summit and am eager to return for their September event, I worked on some catch up towards the end of the month.

The biggest areas I needed to catch up on were my upcoming virtual summits and mastermind. I came up with ways to massively improve the mastermind that will soon drive the price up from $47/mo to $97/mo. If you want to join the mastermind while it’s still $47/mo, shoot me an email marc@marcguberti.com 

While I plan on conducting 10 virtual summits in 2019, I realized that it’s not sustainable moving into future years. I’ll have no problem pulling it off this year, but as my public speaking career expands, I’ll have less time to work on each virtual summit. 

The good part about that is that in 2020, I’ll have 13 evergreen virtual summits. At that point, I can introduce new speakers for those summits and promote them on occasion. I will still do plenty of virtual summits in 2020 (i.e. at least one per quarter), but this will probably be the only year I commit to 10 virtual summits in 2019 unless I get involved in some collaborations. 

I was also busy catching up with emails, but I’m always catching up with those 😉

My Public Speaking Career

This is the biggest inspiration I walked out with after the New Media Summit. I’ve always had the goal of going on some kind of public speaking tour the moment I graduate college.

I was already doing my research and preparing for 2020 since that’s when I graduate.

But then I asked myself, “Why not 2019?”

The big issue with an all-out 2019 public speaking campaign is that if I miss enough classes, I’d automatically fail them. That’s why 2020 had the bigger emphasis, but I’m looking for more 2019 opportunities, especially ones in the summer.

I already have an event locked down for April and possible 2-3 events in June. For events I can’t speak at (i.e. they start in less than a month or are during the school year), I am writing down a list of events for me to reach out to before 2020.

I’m doing all of the outreach and relationship building now so I am better set up for a ton of public speaking in 2020.

In my opinion, it is not farfetched for me to speak on over 30 stages in 2020. I am working on that goal now because I know if I actually start working on it in 2020 my chances are greatly reduced. 

If you know someone organizing an event or are an event organizer, please let me know. I want to impact as many attendees as I possibly can. 

We’ll have to see how I balance podcast and summit interviews, but I know it will be done 😉

In Conclusion

I am still a bit in the catch up phase and this Performance Report was certainly a part of it. 

One of my goals for March is to be ahead of schedule again. While I’ve done a solid job at this with Breakthrough Success, I need to get better in this area for the rest of my business.

For me to speak at 30 events each year, it would easily be a 90-100 day commitment since almost no event is a “leave the same day you get there” kind of event.  

That means I need to get further ahead with my content production and marketing. Practicing this skill now will ensure I have it ready when I need it for 2020.

What are your thoughts on this Performance Report? Do you have any questions for me? Sound off in the comments section below.