Social media expert Gary Vaynerchuk believes it’s easier than ever to make money. The internet has created possibilities for Gen Z that previous generations never had. You can build personal brands more easily now than a few decades ago.
“These kids have more options. It is so easy to make money,” Vaynerchuk said in a recent clip.
Vaynerchuk recently explained how some Gen Zers are making millions of dollars each year with social media, and he laid out the blueprint of what it takes for you to do the same. These are some of the highlights.
Use Social Media To Grow Your Brand
Vaynerchuk is omnipresent on every possible social network you can choose. It makes sense to be active on multiple platforms since each social network can introduce you to new potential customers.
However, you don’t have to be active on every single platform. Vaynerchuk has a large team that helps him create and distribute content across every important platform. It’s important to keep Vaynerchuk’s budget in mind when comparing his content output with yours.
You still have to choose 1-2 platforms for your business. Focus on the platforms that have the most of your customers. For instance, people who want to make a lot of business connections should be more active on LinkedIn. Any B2C brands that heavily rely on images to generate word of mouth should consider platforms like Instagram.
No matter what industry you’re in, chances are you will find a social network with 100s of millions of users that has enough people who are in your target audience. You don’t need millions of followers. You just have to establish yourself in the right niche and become known for it by enough people.
Live Social Shopping Is Exploding
Vaynerchuk mentioned that live shopping is exploding and believes that Gen Zers can make a lot of money in the industry. Live shopping is when you promote products on videos and then include your affiliate link in the description.
People look at online reviews when considering which products to buy. Some people turn to their favorite social media influencers to see which products they are promoting. It’s best to choose products within the same niche instead of promoting everything under the sun. If you like tech gadgets, focus on those. However, if you prefer to recommend cooking recipes, stick with those.
There is some room for experimentation, but you can make a lot of money by focusing on highly profitable niches that you know well or want to learn more about.
You Must Be Willing To Work
A sea of options isn’t enough for anyone to be successful. Vaynerchuk adamantly says that you must be willing to work to tap into all of the options you have to make money. This may sound obvious, but you must be willing to outwork your competition.
Vaynerchuk often works 15-16-hour days. He’s cut out distractions like watching TV and surfing the web. He works harder than his competitors, and that’s part of the reason he has become successful.
Working 15-16-hour days doesn’t guarantee that you will become successful. However, taking more action enhances your knowledge, allows you to learn from common mistakes faster than average, and lets you scale quicker than the average business owner. Committing 30-60 minutes per day is a great starting point, but you should gradually commit more time to the goals that you want to achieve the most in your life.
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