The best people are not always the people that everyone looks up to. The best people are not the people who everyone knows for something. There can be more than one best person. Where that person is the best at is what matters.
There are many niches with specialized functions. Some niches are big while others are subniches. Millions of people are competing in some niches while thousands of people are competing in other niches. The best people are the people who are well-known in their niche for doing something incredible.
When most people think of the best person, they think that translates to the perfect person. That’s wrong in every way imaginable. The perfect people are not the ones we hear much from because every part of their business needs to be perfect before the launch. Every product needs to be perfect before the launch. Every service needs to be perfect before they are offered. In a great painting, the perfectionists notice the small yellow dot at the corner of painting that everyone else does not notice. The yellow dot may not supposed to be there, but that does not make the painting worse (unless the yellow dot is really big and noticeable. Then that’s a problem).
The best people in one niche are not the best people in another niche. Seth Godin is the best person in the marketing niche, but he is not the best person in the farming niche. The people who are the superstars of their niches only matter to the people in those niches. If someone isn’t into music, that person does not care about any of the songs or singers in that niche. Musicians and singers do have big followings, but there are some people who are not into any of that.
The size of your audience depends on other people’s opinions and how well you do in your niche. Other people’s opinions results in some niches being more popular than others. Football has a bigger following than Falconry. That does not mean Falconry is a bad sport. That just means Football has a bigger turnout during the games. It’s easy to understand how much people enjoy watching Football when you see the cost per commercial during the Super Bowl.
How well you do in your niche depends on whether or not you become the best of your niche. Becoming the best of your niche will allow you to grab most of the audience because people always look to the #1 guy or gal for advice. If you want to know how to score more free throws, would you go to the person in high school for advice, or would you go to Michael Jordan? The high school student might be easier to get to than Jordan, but if both of them were standing next to each other, and you could only choose one of them, who would you choose?
Doing well in your niche is more important than your audience size. The only way to get a bulk of the audience to listen to you is by being the best in your niche. Being the best in your niche gives you a strong voice that other people dream of having.
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