There are millions of people in your niche (stampede). However, some people in the stampede decide to settle before they run off with the lead pack. There are many options to choose from, but some options are better than others.
That’s where best comes in. When there are so many options, people look towards the best in order to get the job done. I started the process of looking at colleges and universities, and I am well aware that the process is going to intensify as junior year comes closer. When it comes to choosing a college or university, students look for the best option. When it comes to choosing a coder, people look for the best coder, not the person who learned how to code a few weeks ago. When people look for the best social media expert, they look at the expert with over 100,000 followers, not the one with only 10,000 followers.
Everyone is trying to become the best which is why there is not a lot of room at the front of the stampede. In a marathon, there are a few top runners, and then a giant mass of runners tend to stick together. Everyone wants the gold medal, but there are not enough gold medals for everyone. Becoming the best will make you the go-to person of your niche.
There are too many people settling with where they are. Are you settled with where you are, or are you striving to become the best of your niche?