SEO has been praised by many people as a way to get hundreds of daily visitors. In fact, some blogs get thousands of daily visitors from SEO, but there are certain details about SEO that many of the experts leave out. I now get hundreds of daily visitors from SEO alone, but that only happened when I did not focus most of my attention on SEO. I know; very ironic.
I have come to a conclusion. While it is good to do some SEO, it is completely overrated. Some people think of SEO as an easy to access gold mine, but it is anything but that. The only way you land in that gold mine is by driving a clown car and falling into it. Maybe I’m just adding another flavor to Mark Zuckerberg’s comment about Twitter, but that is really what happens with SEO. Ultimately, it’s overrated, and here’s why.
- SEO takes a boat load of time to build up. It took me almost two years before I got hundreds of daily visitors from the search engines. Some people take even longer.
- My SEO traffic only went up when my social media traffic went up. I’m not going to question that it also takes a long time to build up social media traffic. It took me 993 days to reach my first 100,000 Twitter followers. However, by building your social media presence, you will be hitting two birds with one stone. In addition, once you build your social media audience the first time, it becomes easier over time. Although it took me 993 days to get 100,000 Twitter followers, I can now reach the same milestone in less than 200 days. When I reach 200,000 Twitter followers, I expect to get the same feat accomplished in under 150 days.
- Learning SEO takes up too much time. Most people browse through dozens of SEO articles to learn how to boost their SEO. All you need to do is read this article about SEO, and you will have all of the basic knowledge about SEO that you need.
- By focusing on SEO, you are competing with millions of other articles. There are millions of articles on the web that are about the same topic as your blog post. By only focusing on SEO, you are competing with the millions of other articles on the search engines. Building a powerful social media presence allows you to escape relying on being on top of this competition. In addition, a powerful social media presence will allow you to eventually end up on the first page of search engines.
- Many people strive for SEO more than social media traffic. Many people are implementing tactics to enhance their blogs’ SEO without giving social media a glance. Many of these people have fewer than 1,000 followers on their social networks, but when it comes to bounce rate, catchy headlines, and tags, these people know what they are doing. The result is no blog traffic because SEO needs a big push, social media traffic, in order to bring in more traffic for your blog.
Those are the five reasons why SEO is completely overrated. What are your thoughts on the list? Do you have any additional tips and advice? Please share your thoughts and advice below.
UPDATE: Looking back at this article, I realize SEO traffic is important, but still overrated. Boosting your social media audience and getting more social shares boosts SEO, so I believe focusing on social media is the better strategy. I’ve read more blog posts from QuickSprout so I know SEO is important, but regardless of what stream you use to boost traffic, valuable content is critical towards any blog’s success.
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