The most common mistake for new entrepreneurs is trying to please every client. If a new entrepreneur only knows about fixing Toyota cars, chances are that the new entrepreneur will fix any car, even if it isn’t a Toyota. The new entrepreneur won’t know how to fix a Honda, but if that entrepreneur might make some extra money, it’s worth a shot.
This is where a lot of new entrepreneurs mess up. They give the client too many options. Even though the entrepreneur only specializes in fixing Toyota cars, the entrepreneur will try to fix other cars as well. When the entrepreneur tries to fix other cars, it is the classic giving up quality for quantity.
The best way to get more clients and sales is to narrow down your choices. If you offer a lot of services, eliminate the services that take up the most time or give you the least amount of profit. If one of your services results in only $10 in profit and 10 hours of your time, that is a service you need to get rid of.
If you aren’t good at one of your services, get rid of it. The entrepreneur who fixes Toyota cars shouldn’t fix other kinds of cars. That entrepreneur should focus on Toyota cars because that’s the car the entrepreneur specializes in fixing.
Find something you are really good at, excel at it, and make it the highlight of your business.
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