It has been established that innovations are critical towards getting more customers. Instead of doing what everyone else does, you have to be different. Whether you are different by raising your prices or offering a high quality product, you need to differentiate yourself from the competition.
However, this idea has brought forth the idea that any innovation is a good one. That is simply not the case. There are several innovations that are not effective. The only innovations that are effective are the ones that people notice. If your customers do not notice your innovation, then it’s not going to work.
Authors who add content to already published books do not just add a few pages. Adding a few pages would be a minor change that went unnoticed. Instead, when authors update their already published books, they are adding several pages to those published books. Some authors write an additional 40 pages that get added to an already published book. The people who purchased their book the first time will end up purchasing their book the second time because 40 pages is a lot of new content. 40 pages is a noticeable change which results in more sales.
When you make changes to your business model, you need to make positive changes that your customers will notice. Electric powered cars get noticed because they are safer for the environment.
Before you make a change to your business or product, ask yourself if your customers would be able to see and appreciate the change that you are going to make.