• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Marc's Blog

Content Writing and Marketing Services

  • Home
  • About
  • Work With Me
  • Podcast
  • What I’m Doing Now
  • Writing Portfolio

business

How To Use Facebook Groups To Grow Your Business

February 6, 2018 by Marc Guberti Leave a Comment

Facebook advertising is one of the best forms of advertising ever available to business owners. It’s no wonder that most business owners think about growing on Facebook as nothing more than optimizing Facebook ads.

Yes, ads are powerful, but they are not the only viable way to grow your business on Facebook.

Enter Facebook Groups, a very old but seriously underrated feature on Facebook. In a group, you can interact with people who share specific interests. Get in the right groups, and great things happen.

But before we can approach using Facebook Groups to grow our businesses, we need to plan our approach.

Set Goals

The first step to approaching Facebook Groups is to set goals. What do you wish to gain from your experience? How do you wish to help others?

Getting clear on what you want will allow you to spot more groups that would be a good fit. I want to join groups that help me land guests for my podcast, get on more podcasts, and land speaking gigs.

I don’t just join any random Facebook Group. I join groups that help me achieve at least one of those three key objectives.

You need to set your goals before you consider joining a Facebook Group. Action without clear goals leads to misdirection and untapped potential.

Find The Right Groups

Once you set clear goals, the next step is to find the right groups. Search for groups on Facebook and look for active groups in your desired area.

Let’s say you want to become a better blogger. In that case, you’d look for blogger groups on Facebook and join them. However, you don’t want to join the inactive groups.

Facebook makes it very easy to determine the level of activity within each group. You’ll ideally want to join groups where new posts get published every day. Daily posts indicates an active group.

Participate

Once you find the right group, it’s time to participate. While lurking around in some groups will help you achieve your goals, putting yourself out there is more powerful…100% of the time.

You can ask your own questions and answer other people’s questions. You can get immediate feedback on what you should and shouldn’t do. You can test out your ideas to a small group to determine which ideas would work well with your targeted audience.

Make it a goal to post at least once per day in any of the groups that you are in. Chances are you use Facebook every day. Make some of that time productive.

Create Your Own Group

Joining other Facebook groups and participating in them will give you a better feel for the process. When you’re ready, you should start your own Facebook Group.

Facebook Groups are one of the most underrated features available to Facebook. While their ads work really well, you can optimize a group to work just as well if not better than Facebook ads.

It’s difficult in the beginning to grow the group. But once you show some effort on your side, Facebook will use its leverage to promote your group to more people.

Promote your Facebook Group to any of your existing audiences. Tweet about it, tell your Instagram followers, email your list about it, and promote it through any other means. Getting friends to help spread the word is another important promotional tactic.

They know people you don’t, and growing your Facebook Group through virtually any means will put you on Facebook’s radar in a positive way.

Managing Your Group

Success is not final and failure is not fatal. To rise above failure, you must change your input so you get different outputs.

To preserve a successful Facebook Group, you need to manage it well. Managing the group means the following:

#1: Ensure Members Follow The Rules

Every Facebook Group has a set of rules. These rules are designed to provide a better experience and dissuade spammers from joining the group.

If someone does break the rules, you must take swift action. If someone promotes their Facebook Group in your group, and that’s against the rules, you need to delete that post within 24 hours and issue a stern warning to that person. If you clearly stated this was a rule, you can issue the ban right then and there.

#2: Engage With Members In The Group

There’s more to managing your Facebook Group than policing your members. Members enjoy it when the group owner takes some time to engage with their posts.

If your members are actively posting, reward this behavior by jumping into the conversation. Whether it’s something as easy as a like or slightly more detailed as a comment, your members will feel appreciated if you initiate this level of engagement.

#3: Post In The Group

You constantly set the example for all members in your group. If you don’t post often, your members won’t post often. In the beginning, you need to post once per day to make other members realize they can do the same.

Turn some of your posts into questions. Ask for a tactic or recommendation. Get more members more comfortable with contributing more activity in the group.

If you stick with it long enough, this high level of activity will soon generate itself. Remember that you set the culture within the group. If you become inconsistent before the group takes off, you’ll rarely see another member post in the group.

#4: Encourage People To Post

Each of your posts is designed to get more people to post in the group. People will fill in the gaps if they see a benefit.

In other words, why would someone want to post in your group in the first place?

I joined the Podcast Movement Facebook Group to learn more about podcasting, find guests, and land more interviews. When I asked my first question, past members were quick to respond with very useful information.

Their responses cut my episode storage costs in half. Now I post something into the group every week.

Providing more benefits like those will encourage more interaction within the group. Even if you’re the only person answering questions in the beginning, you’ll encourage more people to post questions and share their answers.

In Conclusion

Facebook Groups are one of the most underrated features on social media at large. Utilizing them will take time, but once you generate the initial momentum, Facebook will start generating more momentum.

As long as you continue to drive engagement within the group, Facebook’s momentum will seem to continue forever.

What are your thoughts on leveraging Facebook Groups? Do you have any tactics for us? Do you have a question for me? Sound off in the comments section below.

Filed Under: Business, Facebook Tagged With: business, Facebook, facebook groups

How To Play More Offense For Your Business

August 8, 2017 by Marc Guberti Leave a Comment

business

The more offense you play for your business, the more successful you will become. All of the top entrepreneurs dedicate a portion of their time each day to play offense.

Playing offense does not mean writing the next blog post. It doesn’t mean engaging with your audience, creating videos, or doing anything else associated with being in your business.

Playing more offense involves you taking an aerial view of your entire business and asking yourself important questions. Is this working? What should I be focusing on? What small changes can I make that would yield dramatic results? How do I grow this?

This offense results in more directed action with a clearer path to victory. Instead of constantly creating content and marketing yourself, you now have more specific aims that you believe will create the most impact.

You may feel like you’re already on the right path, but taking 30 minutes to conduct that aerial view every day will open the door to old opportunities and platforms that can still lead to great results.

Write Down Everything That Constitutes Your Business

This is a one-time, time extensive task. You’ll occasionally go through this list as your business continues to grow. However, you need to take this step before you can truly play offense. Here are just some of the parts of my business:

  • Virtual Summits
  • Blog Posts
  • Guest Posts
  • Training Courses
  • Free Videos
  • Books
  • Public Speaking
  • Breakthrough Success Podcast
  • Coaching
  • Redistribution

Sometimes I focus so much of my time, attention, and energy on my virtual summits that I forget about other areas. When I took the aerial view, I rediscovered that I needed to pump out more content for my readers (plus, I LOVE writing content, and realized that I’d separated myself from my biggest passion for too long).

I also rediscovered my podcast outros need major updates. I didn’t see any traction from my previous outros because I mainly promoted my Udemy courses, but now I’m promoting more stuff on my site and a few tools which I use and am an affiliate for.

I also rediscovered that I could get more exposure by writing more guest posts and getting interviewed on more podcasts.

Discovering and doing are two different things, and if your schedule is constantly filled with in-business work, you never find the time to take that aerial view and ask yourself, “What should I really be doing?”

Then you need to rediscover and start implementing instead of letting these important tasks continue to remain unattended.

Writing down all of this information is so important because with tens of thousands of thoughts running through out minds every day, it’s easy to forget.

Start Delegating More Of Your Tasks

Delegating your tasks to others will open up hours of extra time. My freelancers are critical to my success because they subtract various tasks from my day. Over the long-term, I can easily see having a team of hundreds of freelancers, but I’m not there yet.

Some people may be interested in delegation but haven’t started yet. If that’s you, my friend Nick Loper from Side Hustle Nation has some great advice for you.

The two main ingredients you need to get started delegating are a log of where you’re spending your time and a well-documented process.

The time log will tell you where the biggest opportunities for outsourcing lie. What’s sucking up the most of your day? Is that something you HAVE to do, or could someone else reasonably handle it with a little training?

Next, you’ll want to have clear process documentation and instructions. This is like your recipe for completing the task, and the more detailed the better. Don’t leave anything to chance here, even though you probably take for granted some of the steps, especially if you’ve been doing the task yourself for any length of time.

How I normally create the process documentation is I take a screen capture video of myself doing the job and talking through the steps. Then I write out the steps in a Google Doc so I can share both a visual and written version with my assistant.

Delegating more of your tasks will also give you more time to play offense. Take some time to think about some of the important parts of your business, how you can take action, and then just do it.

Checking on your freelancers is part of playing offense because you want to make sure they have work, and more importantly, that your freelancers are effectively getting their jobs done. You should have more 10-15 minute meetings fill up your schedule to ensure that you and your freelancers are both on the same page. These meetings do take up some time, but they work like a charm for keeping everyone on track.

In Conclusion

I thought of ways that I could extend this blog post beyond my usual 1,000 word marker, but I decided against it. Playing offense for your business simply comes down to…

  • Taking the aerial view of your brand
  • Discovering/rediscovering what you need to do for the optimal impact
  • Start taking action

I could have said it in several different ways, but that’s the premise to working on offense. Taking action just comes down to putting the tasks on your schedule. If a task isn’t on the schedule, it doesn’t get done. If it’s on the schedule, it has a much higher probability of getting done.

What are your thoughts on playing offense for your business? Do you have any tips for us? Have a question? Sound off in the comments section below.

Filed Under: Business, Mindset, productivity, Success Tagged With: business, growth hacks, productivity, time management, tips and tricks

How To Break Down Any Business Problem

June 28, 2016 by Marc Guberti 2 Comments

Struggling with a part of your business? We’ve all been there. I can’t count the number of problems I had with my business. Conquering each of those problems has made me into the entrepreneur I am today.

As I conquered more business problems, I paid more attention to the process.

How are problems solved as quickly as possible so they don’t hinder us too long? I tackle that topic within my latest video.

In less than three minutes, you’ll know all of the steps in the problem solving cycle.

[Tweet “How To Break Down Any #Business Problem.”]

Filed Under: Business Tagged With: business, success

Myth Busting: The Role Model Status

May 18, 2016 by Marc Guberti Leave a Comment

It’s great to be inspired by role models. However, I believe that some people are inspired by role models without thinking of how they can reach the same level of success from the role model standpoint.

Get inspired by your role model, but also have a desire to become a role model. I’ll talk more about it in this video.

[Tweet “Myth Busting: The Role Model Status.”]

Filed Under: Motivation Tagged With: business, inspiration, motivation

Myth Busting: Business Days Should Have Spontaneity

May 4, 2016 by Marc Guberti Leave a Comment

Some people approach business as doing work when they think about it. To achieve success in business, you need to plan out each day the night before.

[Tweet “Myth Busting: Business Days Should Have Spontaneity.”]

Filed Under: Business Tagged With: business, myth busting

Myth Busting: The Art Of Taking Risks

March 16, 2016 by Marc Guberti Leave a Comment

The art of taking risks is complicated. Some people are afraid of taking any risks in fear of losing it all. Other people who understand risk taking is important may intentionally push themselves into a corner to make an all-or-nothing type of risk.

Risk taking doesn’t have to be so difficult. Calculated risk taking is the only type of risk taking that gives you a high chance of achieving success. In this video, I will bust several myths about taking risks and how you can take risks that allow your business to grow.

I hope you enjoy the video. Please let me know what you thought of the video, and if you like it, then don’t forget to subscribe. You can subscribe to my YouTube channel here.

Filed Under: Business Tagged With: business

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 63
  • Go to Next Page »

Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

Listen to the Podcast

Copyright © 2023 · Genesis Sample on Genesis Framework · WordPress · Log in