There is such a thing as less is more. When some people create less products, each of those products become bestsellers in their markets while the people who are constantly creating new products do not become bestsellers as often. It’s not that the people who produce products quicker are creating bad products. On the contrary, this only happens because the people with fewer products make people very appreciative of the new product releases.
The best video games are the ones that get one or two new versions sold every year. The iPhone continues to dominate the market because one or two new types of iPhones get created every year.
There will still be people who will want to create product after product. Besides, I am one of those people as well. I envision being able to write and publish one book every 4-6 weeks. I have tried putting more content into each of the books I have written, but I am still able to finish them at a quick time. There are few things that a seller would rather not do than not selling the product that he/she already created. Holding off the release date seems like an impossibility.
You may have to hold off the release date in order to bring more attention to your product. Holding off the release date will allow you to get people to know about your product, and you will also be able to contact the big media outlets and get them to promote your product. If you still want to create products at a rapid pace, you can release them together in a series. That way, people are still eager for your products, can’t wait for their launch, you get to create multiple products, and customers get to buy multiple products from you at a time.
If you are new to creating your own products, and you create and publish them at a rapid pace, continue to do so. It will allow you to get better at creating products and build buzz at the same time. As your audience grows, put more time into individual products so you are able to create an experience that makes people do countdowns to figure out when your next product is going to get released.
Less is more with product creation if you are able to do a powerful prelaunch for the times you create a product. What are your thoughts about creating less products every year to generate more sales?
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