Sales

6 Indispensable Factors For Attractive And Strong Content Marketing In 2017

August 10, 2017 by Marc Guberti Leave a Comment

This is a guest contribution from Junaid Ali Qureshi

As digital marketing and new social media platforms take over the internet, the need for establishing a strong and attractive content marketing arises. The content posted by a business brand offers an insight of the brand to the audience. It conveys the personal message of the brand and gives away information regarding the latest products and services.

If your content marketing is attractive and strong, it means it is able to direct a large number of people to the online brand stores. It also helps in increasing the sales of your product. The effectiveness and success rate of the content marketing shows how important it is for a business to succeed. Thus, to make your content marketing strategy strong, here are few factors that you need to keep in mind.

#1: Increased dependence on visual content

Image source: http://www.jeffbullas.com

Since the content plays such an important role in increasing the return on investment of a brand, it is necessary that you consider the type of content that is achieving great success in the recent times. In this regard, the social media company Dubai managed to share its statistics with us. They suggest that short videos are taking over the written content marketing strategy.

Visual content has become a necessity and every content marketer must consider this fact and give it its due importance. After inquiring more from the media company, we came to know that the infographics, high-quality images, videos, comics, graphics and slideshows are the types of visual content that are doing well on the internet. As far as the videos are concerned, here are few tips that you need to consider to generate unique videos:

Invest in interactive and informative videos
Make high-quality videos with good audio and understanding
Use latest tricks like 360-degree view and live streaming videos
Explain what you are doing in the videos.
Give a view of the behind the stage scenes to the viewers
Make sure the video target the right audience

#2: Is your content interactive?

Image source: https://www.slideshare.net/

When we double check the content, we need to make sure that the content showcase an interactive platform. Including interactive stages in the content has now become an essential factor of content marketing.

The consumers now like to play a major part in the industry by contributing their opinions and sharing their ideas. Presently, the interactive content is used less but it is expected to become dominant soon. As this style of content is not common yet, it gives you the edge of doing something different and unique.

Make use of this opportunity, make your content interactive and engage as many people as you can. Moreover, also ensure the looming presence of your interactive content. Whether it is a quiz, an image or a contest which engage the audience, it must be easily visible to the viewers. The viewer/ potential customer-to-be, by all means, must be able to clearly view and understand your content.

#3: Quality of the existing and new content

Image source: https://www.bluefountainmedia.com/

Whatever you do, compromising the quality of the content is out of the question. A poorly written content leads a business to nowhere. It fails to attract the traffic flow and reflects a bad impression of the brand on the audience. This is why, while making your content strategy, you need to ensure that the content that you post is high-quality content.

You need to use a unique style, whether it is a story telling style or a simple documentation style, the content must be great. It must engage the viewers so that the content is able to generate leads. This leads to increase in the sales and the return on investment.

Thus, make sure your content is grammar mistake and spelling-error free. It must be readable, easy to understand and well-written. The new content creation and blogging have become an essential part of inbound marketing as well. Presently, according to HubSpot research, 53% of the marketers consider content creation their top priority in inbound marketing. (Source: https://www.hubspot.com/)

Another thing that you can do is repurpose your present content as well. The content curation and syndication regulations allow you to republish the interesting content that brings benefits to the business. Producing new, original, evergreen and attractive content is outstanding but if you are facing problem in doing so, why not repurpose the already present content for a while?

#4: Promotion of the content to the right audience

Image source: http://bootcampdigital.com

The next factor that largely affects the strength of a content marketing strategy is the targeted promotion of the content. Generating high-quality and authentic content is not enough. The marketers need to make sure that it is directed to the right audience as well.

You can pick the right audience by collecting data on the geographic, demographics and on the behavior of the audience. And once you have collected the data, find out the most common issue and the problem that are prevailing among the audience. This data is sufficient to find out about the type of audience you are dealing with. You can then tally the feature of your product that benefits them the most and market accordingly.

Joe Pulizzi, the founder of the Content Marketing Institute stated that there has been a shift between the content creation and promotion. Five years ago, 80% of efforts were focused on creation and 20% were focused on the promotion. But with the passage of time, and as the internet has become dense with content, the percentages flip-flopped.

This means that the present year and those that are yet to come are all going to be about promotion of the content. And every content marketer must look forward to new ideas to do so.

#5: Influencer Marketing

Image source: http://visual.ly

An influencer marketer is a person who is popular in different social circles and has a list of fans and followers. This individual can help a lot in content marketing. As people like to accept what the third-party recommends, using influencer marketing techniques will greatly enhance the business advertisement.

Data collected from different agencies that offer social media services Dubai shows that social media platforms are presently flooding with influencer marketers. This marketing trend is among the latest ones but it must be considered by the content marketers if they will to succeed in the competition.

Elephantation, a renowned digital marketing company, considers influencer marketing an essential factor and today they are succeeding at a great pace.

Do you want to slip some great tips regarding running the influencer marketing campaign down your sleeves? Here is your chance to do so:

Build good relations with the influencer so that you know he is on your side. This helps in ensuring the good quality of the content
The content must have an engaging and interactive story
Don’t forget to add a call to action in between
Make sure you are achieving your goals through the content
Do show empathy to the influencer’s schedule

Follow these tips and you’ll do great with the influencer marketing strategy.

#6: Consistency in delivering the content

Image source: http://blogpros.com

The stats from content marketing institute suggest that 85% of the top performers deliver content consistently. But it is because of the consistency in the job that the respective brand is able to make its position in the global market. The audience reviews one article and soon afterward they forget it.

Consistency in posting content, whether written or visual, keeps the brand in front of their eyes until they actually know it by name, product variety, and quality. Thus, on whichever platform you are posting your content, make sure you do it regularly.

Now, when we say regularly, how often should you post content on the website or the social media platforms? Well, the content posting schedule depends on the marketing team of the brand. But if you ask us, if you are running an active marketing strategy and your brand is a new one, you should post new content weekly. If in case you have a popular business brand at hand, monthly content posting would do.

Also, don’t forget to take feedback from your viewers. This helps in finding out whether your content is good enough and doing its respected job of attracting the viewers or not. You can also find this by conducting an analytic program. It gives you the data regarding the performance of your website/ social media and how well the content is doing there.

Taking these 6 factors into account for a successful content marketing strategy is enough. Even a startup can succeed by making sure they have focused on these factors. The content marketing institute shares the base points of a good content marketing strategy. It includes having one content type, one main platform, consistent delivery and a long period of time to make sure it flourishes. So make sure you do everything in your power to make your strategy succeed and give it enough time to flourish.

About The Author:

Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and others.

5 Easy Hacks That Will Double Your Sales

June 27, 2017 by Marc Guberti Leave a Comment

I’ve spent the past several weeks planning and orchestrating a virtual summit, so it’s been a while since I wrote my last blog post.

In the near future, I will offer a training course that goes deeper into the parts and process. But for now I want to share what I’ve learned about how to increase revenues, which was one of the questions I asked myself continuously as I organized the summit.

After all, a virtual summit is a huge undertaking, so its success was foremost in my mind. By asking myself several key questions throughout the process, particularly how to double my sales, I discovered several hacks that I’d never utilized for my business.

I realized early on that I’d been missing out on some great opportunities: if I had used these sales hacks earlier, I could have made thousands of extra dollars!

#1: One-Click Add-Ons

I’ve seen several marketers use this strategy. Basically you offer a main product and entice customers to pay a little extra for added value.

This is similar to the upselling model at fast-food restaurants when the cashier says, “Hey, you’ve already bought the hamburger. Wouldn’t you like a side of fries to go with it?”

That’s what the one-click add-on does (minus the body fat).

Now, if you’ve been to a virtual summit, or know the marketing behind it, you know that the All-Access Pass is a popular product choice.

Here’s how I incorporated the one-click add-on strategy into my virtual summit – in addition to the All-Access Pass, notice what else I offer on my sales page:

The Blog Post Promotion Blueprint is a mini training course I created for summit attendees who are looking for added value. Not everyone will opt in to the add-on, but just one click takes the order from $97 to $124.

While I am still in the early stages of the summit process (no partners have promoted it yet), the one-click add-on has already increased my summit revenue by 17%!

So even after the Content Marketing Success Summit (CMSS) has ended, I will continue incorporating one-click add-ons into future initiatives.

#2: Thank You Sales Page

I turned my Thank You Page into a Sales Page, and something magical happened – I got more sales! Here’s the background:

Most Thank You pages say something like, “Thank you for subscribing. The free gift will arrive in your inbox soon.” Some Thank You pages suggest a few blog posts to read while you wait for your free gift.

But I decided to go straight for the sale. After thanking people for joining the summit, I lead them to a video and a link to my sales page.

Here’s what the confirmation looks like:

I transition from “Thank You” to “Here’s my product” with “but first…”

You can use the “but first…” transition regardless of what business you are in. “Let me ask you a question” is also a universal transition into a sales pitch.

#3: The Evergreen Deadline

The evergreen deadline is critical to the success of a Thank You Sales Page. It combines a stacked offer with a sense of urgency.

The evergreen deadline creates a stronger sense of urgency than the “Cart Closes at Midnight” email. Here’s why…

When you reach my Thank You Sales Page, you’ll see the previous image in the confirmation I sent, but you’ll also see THIS:

I set a 15-minute timer for the $47 special. If you buy the All-Access Pass within the next 15 minutes, you get it for $47. If you wait, the All-Access Pass price jumps to $97.

This is a great way to increase sales even before your summit begins.

And to further increase the likelihood of action, I include the following for All-Access Pass customers:

Twitter Marketing Domination Course ($197 value)
My Productivity Cheatsheet ($47 value)
Boost Your Productivity NOW Course ($147 value)
A video tutorial on the prep work for this summit ($97 value)
Outsourcing Mastery Course ($97 value)

The total value adds up to $585, not including the All-Access Pass itself, which now seems like a steal.

But why stop there? This next piece is extremely important for the evergreen deadline. If anyone buys the All-Access Pass for just $47, I also throw in a personal audit of their website, which usually costs hundreds of dollars.

This offer doesn’t apply to the $97 All-Access Pass customers, so if you want it, you have to buy the All-Access Pass on the spot.

See how much urgency that creates?

#4: Host A Webinar

I believe that ‘not hosting a webinar earlier’ is Biggest Mistake #2 for most people, which comes right behind ‘not starting an email list earlier.’

I’m hosting webinars for CMSS. Not only because I want to, but also because I told every speaker and affiliate that I’d be hosting one. That’s one way to make yourself accountable 🙂

While this post doesn’t explain how to host a webinar, I’ll point you to two valuable resources:

First, I got to interview Jon Schumacher in Episode 39 of my Breakthrough Success Podcast. He shared a vast amount of knowledge about generating massive profit from webinars.

Second, I recommend Russel Brunson’s Expert Secrets for crafting the perfect webinar. The title of the book suggests a deep dive into becoming an expert (and it definitely delivers), plus he literally provides the PERFECT blueprint for creating a highly profitable webinar.

Right now, you can get Russel’s book for free if you just pay for the shipping.

#5: Get Sponsors

This is more of a double-your-revenue tip, but if you double your sales, you theoretically double your revenues.

I wish I’d spent more time pursuing sponsors for CMSS. I contacted a few sponsors later in the game than I should have, but I still generated a fair amount of revenue.

In my opinion, pursuing sponsors is a very underrated way to make revenue.

With that said, my general method for pursuing sponsors is different from writing sponsored posts or using sketchy tactics. You can and should pursue sponsors for a virtual summit or podcast as well.

Want to see the true potential of getting sponsors? Check out this case study in which Brian Appleton explains how he made over $20,000 from his summit with sponsorships alone.

In Conclusion

We all want to double our sales. And once we do, we want to double our sales again (or triple them).

These five hacks will allow you to double your sales and revenue with your existing audience. Once you get these hacks down, you can then focus on generating more traffic.

I got all five of these sales hacks down before I asked anyone to promote my summit. Now that I’ve got the system in place, I’m looking for affiliates to promote my summit. You can become an affiliate for my summit here.

What are your thoughts on these sales hacks? Have any others for us? Sound off with questions or suggestions in the comments section below.

Until next time –

Marc

4 Ways To Use Social Media To Understand Your Customers

February 7, 2017 by Marc Guberti 1 Comment

Have you ever bought something simply because someone you know recommended it? I’m sure you have. But while this behavior might seem trivial on the surface, underneath lies one of the greatest truths about social media marketing, and marketing in general.

We often rely on our friends to get product recommendations. After all, we know and trust our friends. More importantly, they know us. If you’re an avid reader, for example, your friends won’t likely recommend a good baseball glove. Rather, they’ll recommend a good book.

Having said that, one way to describe marketing is product recommendation. Even when we are trying to sell a product, we are, in essence, recommending it. Some messages are crafted better than others but, in the end, we don’t actually sell products. We recommend them. It’s the customer who takes action.

Part of making a great recommendation is to know your customers as well as you know your friends. It’s easy to recommend something to a lifelong friend. Imagine if it was just as easy to make recommendations for your potential customers. Now imagine if your potential customers responded the same way as your friends.

That’s possible, but only when you learn as much as you can about your customer. And social media can help you extract the information you need. Once you learn more about your customers through social media, you’ll get more sales and generate more revenue.

Let’s get started!

#1: See What Your Customers Share

You can learn A LOT about a person just by what they share on social media. For instance, I share blog posts about productivity, digital marketing, and blogging. Whether you believe I’m an expert on those subjects or not, you know right away that I care about those topics.

I’m interested in getting more traffic from my digital marketing efforts. I want to boost my productivity. And I want to write killer blog posts. And no matter how much I improve my skills, I’ll always want to do better.

Take a look at what your customers are sharing on social media. They share the products they like using, the articles and information they find interesting, and they often share how they feel about certain people and issues.

If a majority of my Twitter followers started sharing Pinterest-related articles, my next training course would be about Pinterest. See what I mean? When you know people already want something, offer them relevant solutions and your product recommendations will carry more weight.

#2: Read Their Bios

A bio can say a lot about a person. For instance, here’s my 160 character bio on Twitter:

Based on my tweets, you know that I care about social media marketing, blogging, and digital marketing (note: I don’t say that I’m passionate about them because people don’t always share what they’re passionate about, but they always share what they care about).

Looking at my bio, you also know I’m a runner, dog lover, and Red Sox fan. Do you offer a DVD workout routine that helps me cut 10 seconds off my mile within 30 days? If so, I’m all ears. And if you recommend something that will make my dog love me even more, you have my attention.

If you have some epic Red Sox memorabilia, I’m listening to you. I will not listen to anyone who offers Yankees memorabilia (unless it has something to do with Derek Jeter or Mariano Rivera). Likewise, if you’re selling a cat bowl, you will lose my attention immediately.

Doing this type of homework lets you discover what to recommend, and what not to recommend, to your customers. Depending on what you offer, and the information you provide in your bio, you can offer something that appeals to multiple interests.

If you recommend a Red Sox dog costume, you’ve won my heart. Envisioning my dog in a Red Sox outfit satisfies my love for dogs and my desire to watch the Red Sox win another World Series (and then another one. That cycle of desire will continue forever).

#3: Look At Who Your Customers Follow

Almost every social network lets you to discover who your customers are following. From a marketing perspective, we aren’t concerned about every individual a customer follows. We are more concerned with patterns.

Are your customers following accounts that post inspirational quotes? Are they following social media influencers? Understanding these common patterns will allow you to identify which recommendations will resonate strongest with your customers.

Now I’m going to share a trick to ensure your audience will become more receptive to your recommendations. Let’s say I want an audience consisting of people who follow other social media influencers.

These people were interested in social media marketing before I discovered them. Following them, and getting them to follow me back, will result in more individuals who will see my recommendations and potentially take action.

#4: See How Your Audience Engage With Your Content

If you follow an influencer’s followers, you are more likely to grow an audience. Combine that with the above-mentioned tips and you’ll grow a targeted audience.

But even when you have a targeted audience, you won’t FULLY understand what they want. If your audience is interested in social media, for instance, you may not know which social network they use most. But there are two ways to figure this out:

Conduct a survey and ask your audience to fill it out (keep in mind this method works better with an email list).
Examine how your audience engages with your social media content.

A few years ago, I noticed that my Twitter and blogging-related content received the most retweets. That’s why my first training courses were about Twitter and blogging.

Then I saw increased engagement for my productivity and social media-related blog posts (social media in general, not specific networks).

Therefore, I created more training courses about productivity and social media. The more often you share content on social media, the more data you’ll have to play with. Having more data to play with always allows you to make more accurate conclusions.

In Conclusion

Speaking of conclusions, you’ve reached the near-end of this blog post. Understanding your customers allows you to provide products and services that your customers will buy before you even say a word.

So far, social media is the most revolutionary marketing tool of the 21st century. While we’ve learned many methods of social media marketing, we still have much to learn. The evolving trends in social media marketing will be very exciting.

Regardless of how marketing evolves, the emphasis will always revolve around knowing your customer. By knowing your customer like you know a friend, you can make recommendations that result in happy customers and more revenue that you can use to expand your business.

What are your thoughts on using social media to learn more about your customers? Have any tips for us? Sound off in the comments section below.

Myth Busting: Creating Your Own Training Course Is Hard

April 6, 2016 by Marc Guberti Leave a Comment

Think creating a training course is hard to create? It’s actually quite easy if you know the steps. If you really wanted to, you could create a training course in just one day.

In this video, I will share with you how you can easily create your own training course and the work ethic required to get the job done.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

[Tweet “Myth Busting: Creating Your Own Training Course Is Hard.”]

How To Create One New Product Every Week

February 12, 2016 by Marc Guberti 2 Comments

Having an arsenal of products increases your revenue. This belief fuels the big companies like Nintendo, but it also fuels many entrepreneurs.

Many self-published authors strive to publish as many books as they can in an attempt to make revenue from numerous assets.

Some people have created dozens of Udemy training courses that generate revenue every day without any additional work.

This belief is one of the reasons that I have published over 20 courses on Udemy and self-published over a dozen books on Kindle. I may even end up with over 100 products by the end of the year.

Crazy to thing about the earning power in that. Of course, marketing is important, but the more products you have to market, the more earning opportunity exists.

That’s why in 2016, I have been creating one product every week. In some weeks, I create multiple products—all with value.

As you get more comfortable with creating products, you also become more comfortable with providing value, regardless of how many days it takes for you to complete a product.

The two products I focus on are Udemy courses and Kindle books. Right now I have a stronger focus on creating Udemy courses, but that can change later in the year.

Regardless of which of the two products I choose to create, I am offering at least one new product to my audience every week. One new training course or one new Kindle book, but something new.

And I am an 18-year-old in high school. I don’t do that to brag (ask anyone who knows me. I am the worst bragger on the planet) but rather to provide you with inspiration.

One of those “If he can do it, then I can do it too” types of inspiration.

So let’s dive into what it takes to create one product every single week.

Mindset Shift

The way you view product creation and your capabilities are essential in the entire process. If you believe in yourself, then it’s possible to create one new product every week.

If you think it is impossible, then you will be limited by your own belief.

There are many ways to set off a mindset shift. Maybe you look deeper into your secret heart.

Secret what?

The secret heart is the part of you that already knows exactly what you want. You don’t say any of these things out loud, but you know you want them. Better yet, you desire them.

Having strong ambitions that you keep to yourself can provide you with the motivation you need to enact the mindset shift.

Maybe you change the way you work so that creating one product each week looks possible. Maybe you do something every day that makes you feel proud of yourself.

You can even think about how you would benefit from creating numerous successful products. There are many ways to create a mindset shift, but you need to create the mindset shift to get into motion.

Have A Team Around You

I know many people who create several products every single month. Some of these people are my mentors. I don’t know any lone-wolfs who create one product every week.

To find the time to create one product every week, you must have a team behind you that makes certain parts of the process easier.

I don’t edit most of my videos. I usually send my raw videos straight to my video editor. That way, I don’t have to edit the videos myself. Then I can simply move onto the next product.

I also do little to none of my social media activity. Someone schedules my posts and grows my audience for me.

But anytime I say hi or engage with you, that’s me. There are certain things that can never be outsourced.

While certain things can’t get outsourced, you would be surprised at what could get outsourced. Some of the top Kindle authors are hiring ghostwriters to do most of the content writing.

Some Udemy instructors are engaged with co-creating courses with other instructors. Depending on who creates courses with who, the top instructors will put in half or close to none of the work associated with publishing the course.

I invite people to create Udemy courses with me (if my expertise apply) or for me (but I spice up the copy and promote it to my audience).

Basically, the people who create one product each week have a team behind them. In some cases, the team will simply make product creation easier for you. In other cases, the team will put in 100% of the work.

The amount of work your team puts in depends on your style and your team.

Create An Outline

For every product you create, you need an outline. The outline lets you know what makes the idea a complete product (or the person who you hire to create the product).

If you lack the expertise and need someone to create a product from start to finish without you, then you must tell that person to create an outline before creating the product.

The outline lets you take a more specific and clear path towards completing the product. I use outlines for all of my books, training courses, and blog posts.

They turn an otherwise foggy path into a path as clear as day.

My recommendation with creating outlines is to start with a brain dump in which you write down all of your ideas. After you write down all of your ideas for videos or chapters, you then organize them.

Put In The Work

No matter how effective your team is, you need to do some of the product creation. Even if you have ghostwriters writing your Kindle books for you, you need to get your feet wet and type your own Kindle books.

That way, you end up with more products, and you never lose touch with product creation.

If you can create one product on your own every week and get your team to create one product for you every week, then you would then publish two products every week.

That extra product per week would add up to an additional 52 products every year. If each of your products makes $100 per month, then we are talking about an extra $62,400 every year.

Follow The Path Of Least Resistance

The path of least resistance will allow you to reach your destination. One of the main reasons people struggle to create one product each month is because other tasks get in the way.

Managing the social media accounts. Growing those social media accounts. Creating pictures for your blog posts.

The list goes on and on.

Your team can eliminate all of those tasks from your list. All of the tasks I mentioned used to take up a giant portion of my day. Now they don’t even take up a second of my time.

I have outsourced them all. And the way I make a profit is by repurposing my newly gained time towards product creation.

With rapid product creation and everything else, time is money. Use it wisely and reclaim as much of it as you possibly can.

In Conclusion

Rapid product creation involves putting in the work every day and thinking differently. Instead of being the lone-wolf, you must create a strong team that can eliminate some of the phases associated with product creation.

For certain products, you may end up putting in no work to create those products.

However, you should be prepared to create one product on your own every week and then send it off to your team. That way, any product your team manages to create without much of your involvement is a bonus.

What are your thoughts about rapidly creating products? What tip do you think is the most important for creating one product every week? Which products would you create? Sound off in the comments section below.

7 Reasons To Jump On Udemy Now

November 27, 2015 by Marc Guberti 4 Comments

Welcome to the Udemy Express. All aboard!

Okay, maybe I exaggerated that. But the main point is that Udemy is the opportunity you need to jump on now. Udemy is the main platform I devote my attention towards. The only reason the other parts of my business grow and stay afloat is because of outsourcing.

Udemy is a free platform that allows you to create and sell training courses. The way Udemy works is that they promote your course, and you split the commission 50/50. If you promote the course on your own and get a sale with one of your coupons, then you get a 97% commission.

Udemy makes it easy to create training courses, and those training courses can be highly profitable. In this blog post, I am going to share with you seven reasons why you need to get started on Udemy now:

#1: You Get To Make Revenue

This is the most obvious point, so I’ll get it over with. Udemy does a good job at promoting your course through its coupons. Once you publish a training course, you can literally get sales from Udemy without promoting the course.

Of course, you make more sales and rank higher on Udemy’s search engine if you decide to promote your own courses, but if you don’t promote your own courses, you can still make money. Some people like my friend Jerry Banfield make over $1,000 per day from Udemy sales.

#2: Free Email List Growth

Each person who gets access to one of your courses is a student. You can send email blasts to all of your students or a certain segment of the student body. Does that sound familiar? It should.

It’s just like email marketing, but for free. Email marketing with something like iContact or Aweber provides you with more capabilities, but it comes at a cost. Having 10,000 subscribers on iContact costs $79 per month. Having the same number of subscribers on Aweber costs $149 per month.

Having 10,000 students and emailing them with Udemy costs $0 per month. Not only does Udemy do the promotion for you, but you also get to save thousands of dollars by emailing your students instead of emailing your subscribers on iContact and Aweber.

I still recommend iContact and Aweber since your email list is critical, but Udemy is the ideal option for people who are starting out.

#3: Facebook Group Pages Dedicated To Udemy Promotions

Not only is Udemy a platform where you can grow a free email list, but it is a sophisticated platform with sophisticated users. There are many Facebook group pages that let you promote free coupon codes to your courses. You can choose the quantity of coupons you offer and the deadline of those coupons.

One of the best ways to get more students to your Udemy courses is by promoting the free coupons to these courses in those Facebook Group Pages. This is an easy way to get hundreds of new students on a platform that was just waiting for you.

In other words, an extra 100 subscribers. And you don’t have to pay for any of them. Some people get thousands of new students from these promotions alone. They work well, and if you effectively communicate with your students, many of the students who used the free coupon for one of your courses may decide to buy another one of your courses at the full price.

#4: Video Is A Requirement

Video is huge and Udemy is a wonderful opportunity. However, you can’t do anything with Udemy unless you start making videos. This restriction is a blessing in disguise because it makes you better at utilizing the most impactful type of content on the web.

As you get better at creating videos, you will also get better at making speeches. You will articulate yourself more clearly and learn more about your niche.

If you are not utilizing videos yet, but you want to utilize Udemy, then you will be forced to utilize video. If you don’t want to worry about lighting or are afraid of showing yourself on camera, then you can opt to use ScreenFlow/Camtasia and a good microphone for your computer.

That way, your videos are KeyNote/PowerPoint presentations with epic audio.

#5: Udemy Has A Large Student Base

While marketing will never present us with a true scenario of “create it and they will come,” Udemy comes close. With millions of students already on the platform, Udemy presents you with a massive audience.

If you do well with promoting your own course, and it performs well in Udemy’s search engine, then Udemy will kick the promotion of your course into hyper gear.

In the past, Udemy has sent email blasts to all of its users about special discounts. Imagine your course performs so well that Udemy promotes it in an email. Imagine, in other words, your course getting seen by millions of people.

The payoff is bound to be massive. And you didn’t spend any time building that audience of millions of people. Udemy did it for us (well, the instructors help out too. When people want to buy our courses but don’t have accounts, they create Udemy accounts to buy our courses).

#6: No Technical Work Required

Udemy is not a place where you have to know code and make sure the PayPal and Credit Card integration works. Udemy has all of that handled for you. All you have to worry about is creating your courses and getting them into the Udemy marketplace.

You don’t have to verify that the technology works by making $0.01 purchases of your courses over and over again until you know the technology part works.

In addition to not worrying about the technology, you also don’t have to worry about creating an affiliate program for your courses. Udemy has all of that handled for you too. They have their own affiliate program through LinkShare that all courses automatically become a part of. You get paid, the affiliate gets paid, and Udemy gets paid. Everyone wins.

If you don’t have the audience to promote your courses to, you can contact potential affiliates and have them promote the course for you. The way Udemy’s affiliate program is set up, every affiliate gets a 50% commission per sale while you and Udemy split the rest of the commission down the middle.

A 50% commission is desirable enough to get the attention of many affiliate marketers. Even if you don’t make as much per sale as you would by promoting your course with your own coupon, you still make revenue.

It is better to make some extra revenue than it is to make no extra revenue at all.

#7: YouTube and Udemy Go Hand-In-Hand

If you want to dominate YouTube, then Udemy is the right place for you to be. Many Udemy instructors who create dozens of courses become great at creating videos. This talent is visible on their YouTube channels which happen to have hundreds of videos.

These instructors can easily publish one YouTube video every day because some of them are creating 5-10 videos for their courses every day. For these people, publishing one YouTube video per day is light work.

If you take the time to create numerous Udemy courses, creating 5-10 videos per day will eventually become a comfortable habit. Then, your YouTube channel will get filled with awesome content and you will do better as an Udemy instructor.

In Conclusion

Udemy is a great opportunity, regardless of the size of your audience. While it is appealing for people with large audiences, it is especially appealing for people who have smaller audiences. Many of the most successful instructors came to Udemy before they had a large audience. These same people now have empires because of their success on Udemy.

The best way to learn about Udemy is to interact with other instructors and learn from them. That’s why I enjoy co-creating courses with other instructors (especially the ones who are more successful on Udemy than me).

Do you have any questions about utilizing Udemy? Is this your first time you have heard about Udemy or have you come across it before? Do you have a course up, and if not, do you plan on creating one? Sound off in the comments section below.