Is getting product sales on your mind? With a massive inventory of products and millions of products getting created every year, it is harder to stand out in a world that gives us countless choices. In fact, it will be impossible for someone to buy and use every product that will get created this year. Getting more product sales requires you to stand out and grow an audience, but there are various components that go into standing out and growing your audience. In this article, I will discuss 10 easy ways for you to get more sales for your products.
#1: Create Landing Pages With Autoresponders
Landing pages are effective pages that are optimized for getting email subscribers. Landing pages are simply pages that promote free products and have a form where people can enter their email address. The only way to access the free product is by entering an email address which is why landing pages are very attractive.
If you are using a service like iContact or Aweber, you can have your new subscribers go through an autoresponder. An autoresponder is a series of emails that are spaced out by a day or two. These emails allow you to strengthen your relationship with your readers. At the end of your autoresponder must be a product related to the free product you just offered.
If you have more than one product, then you can create multiple landing pages and autoresponders. I have landing pages and autoresponders set up for multiple training courses, and I will continue to create landing pages and autoresponders for my future products.
#2: Test Out One Variable Every Week
Sometimes, one small change can make a big difference. If you want to get more sales, you need to test small changes to see which ones will lead to more sales. You need to test out one variable for your product every week and see how many sales it gets. If your product makes more sales that week, then the one small change you made is a keeper, and you should apply that change to some of your other products. If your product makes fewer sales, then you should go back to the old way. It is important for you to only test out one variable every week because if you make multiple changes to your product in a short amount of time, then you won’t know which change resulted in an increase or decrease in sales. Maybe you averaged the same number of sales by testing out multiple variables, but one of those variables could have halved your sales while the other one could have doubled your sales—still giving you the same average amount of sales. You want to keep the variable that doubled your sales, but you won’t know what that variable was if you change too many things at once.
#3: Promote Your Product On Your Blog
The best way to promote a product on your blog is through the menu. That way, your product doesn’t take up too much space on your blog, but it takes up just enough space on your blog to be noticed. I am careful about promoting my products on my blog because I don’t want to be over-promotional. Moreover, I want people to visit my landing page and subscribe that way so I can lead them through the autoresponder sequence. It’s still good to promote your product on your blog and occasionally reference it in your blog posts. Some people buy my products because they heard about them on my blog before hearing about them anywhere else.
#4: Get On Joint Ventures
Joint ventures are growing in significance. In a joint venture, you and a marketer agree to promote each other’s products to your email lists. You tell your subscribers about someone else’s product and that same person tells the people on her list about your product. Joint ventures allow your product to reach new audiences and generate more sales in the process.
#5: Connect Your Products Together
Many people like to list their products. At the end of the public speaking event, the public speaker may mention some of the products he created and list them one by one. That’s not connecting your products together. That’s simply listing what you have.
Connecting your products together is far greater than listing them. When you connect your products together, you are letting your customers know that your products properly segue from one into the other. Think Part One’s and Part Two’s, but every product you create properly fits somewhere in the sequence. You may have two unrelated products, but if you can create a bridge in between those two products filled with the proper segues, you can get the two most unrelated products to be connected. What’s the segue from a Twitter book to a Pinterest book? What’s the segue from a photography training course to a Javascript training course? What products would you need to (and want to) create to form the proper bridge? If you don’t want to create products that create the necessary bridge, you can simply expand on those two areas. For the photography training course, you can create more products relating to photography while for the Javascript training course, you can create more products about coding languages. Just make sure no product stands alone.
[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1NM9pnK”]Connect your products together so none of them stand alone. [/tweetthis]
#6: Build An Email List And Communicate To It
A landing page is a great way to grow your email list. Here’s one of my landing pages (the free product will show you how to get more email subscribers, so it’s relevant here). However, a landing page and an autoresponder can only go so far. Many of the people who go through your autoresponder will choose to not buy your product. Then again, that’s with practically every product. Most people who see a product won’t buy it. That’s simply the nature of the game.
When you have a large email list, and you communicate to the people on your email list, you are opening the door to returning customers. Once every six weeks, you should promote your products to your email list. The money is in the list, but only if you interact with the people in your list in an effective manner.
#7: Use Social Media To Promote Your Products The Right Way
Social media is not the place to say, “Buy my product! Buy my product!” Social media is a place where posts with pictures and stories rule. If you can turn your product marketing into an effective story or advice in the form of pictures, your efforts will really pay off. Take for example Kim Garst who recently published Will The Real You Please Stand Up, got the book on multiple bestsellers lists. For part of her book’s promotion, she went on Twitter and tweeted to her large audience of over 300,000 followers. The tweets were valuable, contained pictures, and promoted her book all at the same time. Her tweets spread, got attention, and led to more book sales. Here is an example of one of her tweets about the book.
[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1NM9pnK”]You can use #SocialMedia to promote your products, but only if you use it the right way.[/tweetthis]
#8: Offer Discounts
Why doesn’t love discounts? Discounts are attractive because they make us feel like smart buyers who know how to effectively spend our money. Offer discounts to your subscribers and social media followers so they are more likely to buy your products. Discounts may not generate as much money, but you’ll get a sale, a customer who can spread the word, and your product will get more exposure.
#9: Over Deliver
When you offer a product, be sure to include bonuses and give your customer more than what he was expecting. Over delivering doesn’t necessarily change the amount of sales you make for an individual product, but your customers like when you over deliver. Some of your customers will expect an over delivery in your future products and become returning customers. Over delivering in your products doesn’t lead to much short-term sales, but for the long-term, you could get thousands of returning customers who expect you to over deliver and are grateful for all of the value you provide in your products. All you have to do at that point is consistently over deliver.
#10: Create More Products
One way to get more product sales is by creating more products. A second product opens the doors to returning customers. 20 products opens the doors to a higher percentage of your customers becoming returning customers. If you have one book about Twitter and one book about Pinterest, it is possible for you to get returning customers. However, some people will like Twitter and not care for Pinterest and vice-versa. If you have additional books about Facebook, Instagram, YouTube, and a few other social networks, then there is a greater likelihood of a customer becoming a returning customer. One of the options is bound to attract a customer’s attention.
In Conclusion
Getting more product sales is on the top of many marketers’ strategies. Part of getting product sales is the marketing itself, but another part of getting product sales is the experience you provide for customers who buy your products and the experience you provide just before someone buys your product. It takes a lot of marketing to get numerous sales for your products, and in some cases, the marketing is more challenging than creating the actual product.
Which tip did you like the most? Do you have any additional tips for us? Please share your thoughts and advice below.
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