Visitors mainly want something that will help them out with something, teach them a lesson, give them a nice laugh, or find the lowest prices. If you can somehow put all four of these things together in your business, you will have a very successful business. An example is GEICO which has a lot of humor, low prices, teaches you some lessons with some of the comercials, and helps you out if you are looking for car insurance. GEICO has been around for a long time, and if you want to be successful for a long time, I recommend putting all 4 of these ideas into your business plan.
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