100,000 followers may seem like a lot. If they’re fake, that’s not good. Even if all 100,000 followers are real, if they don’t share your content, subscribe to your blog, know who you are, or buy one of your products, that’s not good.
Virality shows up every once in a while. YouTube videos get millions of views. That Hump Day video from Geico is hilarious. Then, there’s the, “15 minutes could save you 15% or more on car insurance.” That’s good because Geico gets its message out, and people will continue to say, “It’s Humpppp Dayyyy!” The next question would be how many people actually buy Geico insurance just by listening to that commercial.
500 followers may not seem like a lot, but if 100 of those followers bought one of your products, that’s really good.
If the presentation looks good, that doesn’t always mean the quality is there. A first time speaker with an incredible Keynote proves my point. The Keynote is the presentation, but the first time speaker isn’t going to be as influential as the guy or gal who has been speaking for years.
Before you determine whether or not the presentation looks good, or if an idea fits your business, do the homework to find out if that idea is a good fit for your business.