You may have an idea about what Klout is, and you may know it is important. However, most of the experts simply say that Klout is important and leave you trying to figure out the “why” part of the question.
Klout measures the accumulation of your influence on your social networks. That means the more social networks you add, the higher your Klout score goes. According to these statistics which occasionally change, the average Klout score is 40 while having a Klout score of 63 or better would put you in to Top 5% of Klout.
People love to see big numbers. The motivational speaker with 100,000 followers and the big blue check mark is going to get more opportunities than the motivational speaker with 10,000 followers and no big blue check mark. Klout score is popular because it goes beyond the number of followers someone has in order to identify how influential someone is.
More people than ever are paying attention to Klout score. Sam Fiorella did not make the interview process for a job just because his Klout score was a 34. The company ended up hiring someone who had a Klout score of 67. Having a higher Klout score also means more perks. I received the Klout Perk from Geico which was an oversized GEICO gecko and a signed picture of the gecko with a thumbs up.
Besides getting free stuff and getting the job, there are other ways that having a high Klout score is beneficial. For entrepreneurs who do not plan on applying for a job, having a higher Klout score will expose you to more webinars, public speaking events, and a more loyal fan base. The entrepreneurs that we know very well also happen to be the entrepreneurs with the high Klout scores.
Klout score is important towards identifying how influential someone is on the web. At the time of writing this blog post, my Klout score is currently 64, but my score changes periodically.