There are more people coming up with free products. Most of these involve a kind of download so the seller doesn’t lose any money by offering something for free. It’s more common on blogs nowadays, and I’m offering free stuff as well. When you subscribe to my blog, you’ll get the free Mastering Pinterest Video Tutorial.
However, with so many free products, it’s becoming more challenging to stand out. There are 4 tactics that will allow you to create the best free product, and all of those methods start with one of the letters in the word “free.”
Fundamentals: In your free product, give people some of the basics that they need to know. With the basics, people will be able to start something and learn more about it along the way. If you have a similar product that costs money, present a small problem in your free product that can only be solved by buying the other product. If you provide the basics for using Facebook as a free product, and you have a book with more information, tell people about that product at the end of your book. The free product is the one with the fundamentals. The paid product has more than the fundamentals.
Role: What’s your role? Are you an Instagram savvy person, or do you know how to cook a really good stew? Tell people about your role and what you do while promoting some of your services and social networks.
Empower: A free product should educate a person with knowledge they didn’t have before. After you educate someone, empower that person by telling them that they can do Task A. If you educate someone with new knowledge and empower them, they will remember you. As more people remember you, more people will visit you on a daily basis and buy your other products.
Exclusive: Offer the free product on one place. If your free product is a short book, put it on your blog. Putting it on Amazon or iTunes won’t do the justice because it takes people away from your blog. Another thing you need to do is tell people that the free product is exclusively for people who are subscribed to your blog.
It’s important to get the best out of your free products. If you’re offering something for free, that product should make people remember you whether that means following you on a social network or being subscribed to your blog. People who remember you will buy your products down the line. Free products are very important to utilize, and utilizing them well will allow you to get the best results for your time and effort to create and make that product free.
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