The missing piece is somewhere hidden away. The consumers are looking for that missing piece in order to complete the puzzle. They look at product after product in order to find the final piece to the puzzle. Your product needs to be the missing piece to the puzzle, and you need to tell consumers that you have the missing piece of the puzzle.
There was a time when tablets were not successful. Kindle was the best, but people just saw Kindle as a way to buy books and read magazines. Then, Steve Jobs came in with the first iPad. The iPad was a new tablet, and Jobs told the consumers that the iPad was like the missing piece of the puzzle. Now, we know the iPad very well. The iPad 1, iPad 2, iPad 3, iPad 4, and iPad Mini are effective tablets.
Apple took the world by storm with its iPads because tablets were not doing well. The iPad offered a solution which just happened to be the missing piece of the puzzle.
What puzzle are your consumers trying to complete, and what is the missing piece? That missing piece needs to be one of your products.
Inspiring thoughts Marc! Great work. This really sticks close to the inbound marketing methodology too!
If the product happens to be fairly generic, and there isn’t much wiggle room consider this…
Focus on creating content and awareness around problems your prospective buyer is having. Educate them and let them know how to solve those problems.
As information hungry consumers, buyers have the internet at their fingertips. Giving them the answers they want, while being the educating them around their problem is key! Being the missing piece to the puzzle at every stage like you said, even if they aren’t ready to buy yet. 🙂
Thank you for the valuable insights Michael.
Offering something of value is essential to success.
The more people come to see they need it, the more they want it, too!
This is a great idea. It’s so simple and yet it’s a way of pitching a new concept to the people who need to find it. It’s also a way to tell others why they need my book/concept/organization versus someone else’s. I like the way you think! 🙂