Marc Guberti

‘Most People Live The Same Six Months 100 Times In A Row’ — Alex Hormozi Explains How You Can Be Exceptional

June 30, 2025 by Marc Guberti Leave a Comment

Alex Hormozi has achieved exceptional results as a business owner through various acquisitions and his efforts to build a personal brand. He has one of the most intense work ethics in the industry, and he recently shared why many people fall short of being exceptional.

“Most people live the same six months 100 times in a row,” he said in a recent TikTok.

He went on to explain the behaviors and routines that people don’t change, and it’s one of the reasons why people are stuck. Here’s how you can use this insight to flip the script and achieve your business goals.

Experience New Things

Hormozi listed several red flags that indicate you’re doing the same six months 100 times in a row. He explained that it’s a problem if you have the same job, do the same small talk, tell the same jokes, hang out at the same places, and meet with the same people.

While it’s great to have some sense of familiarity, it’s also important to expand your horizons. Business owners who don’t grow beyond their current networks will have limited opportunities to increase sales in the future. You still have to nurture customers with email marketing, social networks, and other platforms, but it’s just as important to meet new people and do some outreach.

You should also continue to learn new skills instead of having the same knowledge. If you’re already good at social media marketing, consider learning online advertising next. Some businesses have deep enough budgets to hire ad managers, but it may be a good idea to have a basic understanding of how online ads work before working with someone. That way, you will know if someone you’re working with is truly knowledgeable or if they are taking you for a ride.

Get Out Of The Comfort Zone

Hormozi also cites people’s unwillingness to get out of their comfort zone as another factor that holds them back. If you are unwilling to be uncomfortable, you will never change.

This is an important distinction since achieving better results requires that you change. You cannot reach the next level unless you apply more action, learn new things, and meet new people. You have to regularly do each of those three things to achieve extraordinary results.

Horomzi has mentioned before that you can only choose between comfort and growth. It’s not possible to have both. Comfort will lead you away from growth, but if you grow, it requires doing uncomfortable things. If you’re comfortable, there’s probably a problem.

You Have To Be The Exception

Hormozi wraps up the short TikTok clip by explaining that most people are average and stay stuck in the same patterns. It’s pretty easy to be average, but if you want to be exceptional, you have to be the exception.

For Horomzi, that means outworking his competition, developing a massive network for himself, and regularly posting new content that has attracted millions of followers. It’s easy to post on social media for a week and then give up because not enough people see your content. However, it’s a completely different ballgame if you post on social media every day for a few years.

It’s hard to get exceptional results, and that’s the way it will always be. Things that are the most rewarding often require the most effort. The more challenging the goals, the more exceptional you must become to turn into the type of person who can achieve those types of goals.

13 Blogging Tips to Turbocharge Your Brand

November 29, 2023 by Marc Guberti Leave a Comment

A blog is a critical component of any content marketing strategy. Blog content allows you to attract new readers and re-engage your audience. Consistently publishing articles with a good plan can translate into more leads and sales for your business.

You don’t need to spend much time blogging to discover that some strategies work better than others. Applying these tips can lead to more blog traffic and help you reach key milestones in your journey.

1. Align Your Blog with Your Business

Business owners pursue any content marketing effort to generate revenue. Writing blog posts can lead to more visibility and sales, but the content must match up with your core offers.

Business owners and marketers should look at the core offer and treat it like a gravitational force. Many blog topics are within the orbit of the core offer. If you sell social media advertising services, you should prioritize writing about how businesses can leverage social media advertising.

Drifting too far from the orbit can confuse readers and create a disconnect between your blog content, their expectations, and your offer. If someone selling social media advertising services decides to write a series of personal development articles, they may attract readers who aren’t interested in their services.

2. Understand Your Audience

Understanding your audience boils down to knowing what they want. Discovering which solutions your audience seeks and how they go about searching for solutions can give you a competitive edge.

Someone may want to hire a golf coach. They may want to improve their swing, learn how to read the greens, and decide on which clubs to use. This audience will type questions like “how to improve my golf swing” and search for content that answers the question.

Creating blog posts that answer questions your readers want to know will help you get more traction. Some prospects will search for a higher intent phrase such as “best golf coach in [your location].”

You can learn a lot about someone based on which pages they visited on your blog. Analytics can confirm trends and give bloggers a better understanding of what their audiences want.

3. Stick to a Publishing Schedule

A consistent publishing schedule gives your current readers a reason to revisit your blog. Putting out new content frequently also gives you more digital assets that can improve your SEO efforts. A deep library of content also helps when it’s time to implement a linking strategy.

Many experts debate on the ideal blogging frequency. Many experts agree on publishing 2-4 blog posts per week, but there are caveats. Depending on your niche, you may have to publish more than four blog posts each week to keep up with the competition.

It’s easier to stick with two blog posts each week if you write evergreen content. This type of content stays relevant for many years and focuses on core concepts. Blogs that focus on breaking news stories may have to publish multiple pieces of content each day to stay relevant.

Analyzing the competition will help you determine a good posting frequency. However, if you are a solo entrepreneur who is doing it all on your own, you should stick to a posting frequency you can manage.

Some creatives make the mistake of committing to daily content and then burn out after a few weeks. Daily content is possible, but it is not for everyone. One article per week is a good minimum for most industries. If you decide to publish articles every Wednesday, make sure you stick to that day of the week.

4. Know Your Keywords

Writing content for the sake of writing content has a limited impact on your brand’s visibility. Additional content can serve your audience, but poor keyword research makes it more difficult to attract new customers.

Keyword planning is a core component of any blog post that you should do before writing a blog post. Searching for optimal keywords in your industry can help you discover appealing content ideas that have a higher likelihood of gaining traction on search engines.

Content marketing is a game of probabilities. No strategy is guaranteed to work, but knowing which keywords you want to use in an article increases your likelihood of generating good traffic.

Keyword tools like Semrush make it easier to dive into keyword analysis and discover under-the-radar opportunities. Good keyword planning revolves around a keyword’s monthly search volume and the competition for that keyword.

For instance, a keyword like “how to make money online” gets thousands of searches each month. However, it’s also incredibly hard to rank on the first page of Google for that keyword.

These are some of the companies that are on the first page for “how to make money online:”

NerdWallet
MailChimp
Time Magazine
Indeed
Shopify
Credit Karma
Forbes

“How to make money online” has great search volume, but a new blog would be competing with corporations that have 6-figure and 7-figure budgets for content creation. Using a long tail keyword like “how to make money online with an Etsy store” will have less competition.

Narrow topics tend to have less competition than broad keywords. While Semrush is a top-tier SEO tool, you can also get a lot of value out of keysearch.co if you are on a budget. The lowest plan is currently $17/mo.

5. Write Multiple Headlines

The headline is the hook of your piece that determines if people continue reading or look for something else. It doesn’t take much time to come up with a headline, but it’s the first impression before someone decides to read a 1,000+ word blog post.

A bad headline can squander the time and money you put into producing a 1,000+ word article. Writing multiple headlines allows your mind to think more creatively. The first few headlines may not be the best.

It only takes a few minutes to write several headlines and choose the best one. It’s well worth the time, considering the effort that goes into publishing and marketing a blog post.

6. Use Internal and External Links

Many of the blog posts that rank at the top of search results have linked in their content. It’s not an accident.

Using links in your blog posts presents several advantages. Linking to internal content (i.e., articles you published on your blog) keeps readers engaged with your content. They will spend more time bouncing around from blog post to blog post on your site.

Businesses can strategically use internal links to send readers to the most profitable pages on their blogs. If a product review converts well, incorporating an internal link in more blog posts can drive up sales.

External links also benefit bloggers even though these links temporarily move people away from your website. Readers may appreciate the additional value you provide, but they’re not the only ones. Search engines rank content higher if it links out to relevant authority content. Your blog can gain authority by association through each external link.

While many businesses link out to the top-ranking blogs, it’s also a good idea to link to smaller blogs in your industry. These bloggers may notice your backlink and reciprocate by linking to one of your blog posts in a future piece.

Contacting micro-influencers is a core element of successful influencer marketing campaigns. People with a few thousand followers are more likely to respond and engage with your content than people who have over 1 million followers. You can take the same approach with external links to grow your audience. Reaching out to bloggers when you mention them in your content can increase the likelihood of receiving a backlink.

7. Get Readers to Perform a Simple Action

Every article you write needs to have an objective. This objective allows you to measure the success of each article and determine what you can do differently in the future. Here are some common goals for individual articles:

Encourage the reader to subscribe to your newsletter with subtle calls to action
Display targeted ads on the sidebar that the readers may click
Buy the product or service you reviewed in an article

Some articles can subtly aim to perform multiple actions through efficient web design. However, if you overwhelm your readers with too many actions, fewer of them are likely to take a single action.

Before you direct readers to perform an action, consider the impact on your business. A new email subscriber is more valuable than a social media follower because a newsletter gives you more control. You can communicate with your audience more freely with less competition, and you are not at the mercy of a social media algorithm. Writing a great blog post only to end it with “follow me on social media” is wasting a good opportunity.

8. Master Your Backend

Every blog should aim to turn its readers into email subscribers. Email subscribers generate a higher ROI than social media followers, but growing your email list does not guarantee more revenue.

An effective backend allows you to systematically generate more revenue by attracting more subscribers. This backend, also known as a funnel, is a sequence of emails. Each subscriber receives a different sequence based on which opt-in form they use to sign up for your blog. Some backends are simple and only consist of 3-5 emails. Other funnels are complex and involve dozens of emails. For these funnels, the action (or lack thereof) a subscriber takes in one email will determine the next email the subscriber receives.

If you are just getting started, you do not need a complex funnel. A simple welcome email, 2-3 value emails related to the offer, and then an offer at the end is all you need to get started. Reviewing your analytics and seeing which emails your audience engages with the most can help you optimize your backend and generate more sales.

Mastering your backend allows you to put more money into your blog and justify the effort that goes into creating content. Business owners who work smarter instead of harder will look for ways to enhance their funnels instead of solely focusing on increasing their blog traffic.

9. Follow a Marketing Plan for Every Blog Post

After you hit the publish button, the real work begins. While it takes a lot of effort to produce a blog post, business owners can’t let up on their marketing. Businesses publish blog posts with clear objectives that revolve around getting as much visibility as possible.

A well-written blog post that only gets five readers probably won’t perform as well as a mediocre blog post that attracts 1,000 readers. It’s not the best-written articles and books that get the most sales. The most marketed articles and books get the most traction. Quality content also plays a role, but a good marketing plan gives that content a chance to shine.

Blog post-marketing plans are detailed and vary for each business owner. Establishing a checklist and modifying it every 1-2 months can help you capitalize on new trends and slow down on what isn’t working. These are some of the ways you can market a blog post:

Email your newsletter
Post on your social networks
Reach out to influencers who you mentioned in your blog
Collaborate with other brands in your industry
Answer questions on Quora that are related to the blog post

These marketing tactics are a starting point. Some of these tactics have multiple steps. For instance, you may post on multiple social networks instead of a single platform to increase your reach. If you want to post on Instagram, you will have to create a picture for the article. Turning a good quote from your blog post into a picture can help you get likes and visitors from Instagram.

Creating a marketing plan in advance will make your blog promotion more efficient. It’s easier to remember each component of your plan and get it all done in a timely manner if you have a playbook ready to go. The marketing plan will get easier to implement each time and serve as a reliable guide.

10. Review Your Blog Traffic Data

Blog traffic data gives you a glimpse into how your audience thinks and what brings people to your brand. Knowing how your audience thinks can help you produce more articles that hit the mark and resonate with your readers.

Every piece of content you publish gives you new data points, but it’s easy to get overwhelmed. There are several vanity metrics, like impressions and the number of followers you have on social media. Honing your research into understanding these metrics can lead to better insights when you analyze your blog traffic data:

Changes in your monthly traffic overall and by referral source
Traffic stats of individual blog posts — especially your most popular content
The average amount of time people spend on your website
Your site’s bounce rate — a lower bounce rate is better for your SEO
Clickthrough rates and what links people click on when they visit your blog
The amount of traffic you receive from each keyword
Conversion rates for your offers

These seven points offer a great starting point for marketers who want to analyze blog traffic. Mastering these pillars and expanding into other metrics can result in more comprehensive analyses of your blog traffic data.

11. Repurpose Your Content

Businesses can turn blog posts into multiple pieces of content. Each piece of content increases the mileage of the original post and can expand your reach. Incorporating multiple types of media also allows you to establish a presence on multiple platforms.

For instance, you can convert an article into an audio file and publish it on a podcast. Resources like repurpose.io make it easy to turn an audio file into a video for your YouTube channel.

You can use repurposed content to drive traffic back to the original. Content repurposing strategies drive traffic back to your blog while gaining more visibility on various social networks. Repurposing content can also help when business owners have difficulty filling up their social media calendars with content ideas.

12. Write More Content

Producing more content gives you more data points and can help you rank for important keywords in your industry. Corporations vying for top spots on Google invest millions of dollars per year into their content.

You don’t need to keep up with the giants in your industry. Finding long-tail keywords and hidden opportunities can help you scale over time and reach your ideal customers. However, the willingness of many companies to commit high dollar amounts to content production demonstrates the value of showing up frequently.

If you can comfortably deliver one blog post each week, consider raising it up to two blog posts per week. Extra content allows you to show up in front of your audience more often and strengthen the relationship between you and your prospects.

Writing more content can help you expand your audience, but you don’t want to risk burning out, either. If you commit to daily blog posts and fizzle out after a month, you can miss out on meaningful traction in the long run.

Businesses that master their backend and marketing may want to hire freelance writers to produce content. Some businesses have their blogging down to a science and know that they can profit from hiring a freelance writer. Businesses at this stage usually have effective funnels promoting their own products or affiliate links.

13. Contribute to Other Blogs

Writing content for your brand’s blog can engage visitors and help you build a catalog of top-tier content. However, you shouldn’t put all of your content creation efforts into your blog.

Branching out and guest blogging for others can lead to more visibility for your brand. When you write guest posts on other people’s websites, you will end up with extra backlinks. Some guest posts can translate into additional sales if you write for the right audience.

Guest blogging speeds up the process of getting a large following. Blogs with millions of monthly visitors often rely on contributors to keep them afloat. Writing for these blogs puts you in front of more people who may take an interest in your writing style. Some of the people reading your guest posts may decide to read your blog.

Business owners have several ways to find guest blogging opportunities. A strategic Google search is a good starting point and can lead you directly to guest post submission pages. These are some of the search phrases you can use to find guest blogging opportunities:

[Your niche] write for us
[Your niche] submit an article
[Your niche] guest blogging

You can submit guest post proposals that align with one of the blog’s core topics. Browsing through some of the blog’s pages can help you understand which types of guest post ideas get approved.

Business owners can then look at the authors on the site. Putting a guest post writer’s name into Google will reveal the other guest blogs that have contributed. Google can be a great competitive research tool when used effectively.

Grow Your Business with Blogging

A blog allows you to provide value and walk readers through the customer journey. Articles act as the starting point for long-term client relationships. As you write more blog posts and develop a more cohesive strategy, your website can become an effective 24/7 salesperson for your business. Scaling your content and building up a library of articles will help you reach more people and improve your revenue.

5 Ways to Improve Your Social Media Strategy

May 12, 2022 by Marc Guberti Leave a Comment

Many business owners promote their products and services on different social media platforms. However, navigating all these platforms to get the desired results is not easy.

Consider brands like Apple, Samsung, or Nike that constantly stand out on social media. These brands all have a strong and proactive social media presence that they leverage to target the right audiences. Their engagement demonstrates social media’s impact on their brands.

An effective social media strategy for your business means a better chance of converting leads, promoting your brand, and increasing your customer base.

What happens if your social media strategy is not showing any positive results? Here are some top tips to help you improve your strategy.

#1:Establish Your KPIs

Imagine if you had to complete ten tasks today. The best way to measure success is by knowing how much you accomplished at the end of the day. Completing two out of ten tasks may not indicate success, but it gives you a good idea of your performance. Knowing your performance establishes benchmarks that help you improve future results.

This strategy also works for measuring how impactful your social media strategy is to your audience. They are known as KPIs, short for Key Performance Indicators. As a business owner, your primary KPIs hinge on sales and revenue. Business owners should ask themselves questions that address current progress on KPIs. These two questions serve as starting points:

How much revenue has my business generated since I launched my social media strategy?
Has there been a notable increase or decrease in sales recently?

To establish your social media KPIs, you need to understand the role of social media in your business. Most companies use their active social media platforms to drive people to their websites. So, you can use this to develop key performance indicators that measure the number of clicks from social media to your website and the conversion rate after visiting your website.

For example, do they move around and leave without purchasing anything, or do website visitors from your social media pages buy your product?

You can also measure the engagement level to your posts or tweets through metrics like the number of likes, retweets, reposts, or shares. Be clear about the traffic results you want to see from social media, and you will be able to tailor your social media strategy to fit this.

#2: Review Your Analytics

Analytics review involves gathering data from social media platforms and reviewing them for insight into what strategies are working and what aren’t. Analytics reveal valuable insights, and once you’ve determined your goals, you can use this to measure your progress.

For example, you can easily find out what your audience likes by monitoring post analytics. You can tailor your content around top performing posts. If your audience engages more with posts highlighting a problem your product or service solves, you can create more content around those topics

With this, analytics serves as an inspiration for more ideas for your product or service. Social media analytics tools make it easy to dig through data points and interpret your results. Most social media platforms come embedded with this functionality, like Twitter Analytics and Facebook Insights. However, their functionality is limited to that specific platform. Using outside tools in addition to the internal resources will give you the best data.

#3: Repurpose Your Content

It’s easy to get burned out from continuously creating and posting new content. If this occupies your daily routine, when will you have time to actually run your business? Repurposing your old content fixes this problem. It’s also an excellent strategy for learning more about your ideal customers and organically growing your social media pages.

Creating pillar content makes it easier to repurpose content and create smaller pieces. Pillar content is usually a big piece of content, like video podcasts, audio interviews, or a YouTube video. These could be as long as 30 minutes and contain valuable information that can form great micro-content.

Then, you can break down this big piece of content, and you have enough to post around your social media platforms for a while. Spread this content using quotes that stand out from the article or turn them into images for platforms like Instagram. You get more traction while putting in less work.

#4: Focus on Your Top Social Networks

We have many social media platforms today: Instagram, Facebook, Twitter, TikTok, Youtube, and others. However, you shouldn’t use all of them. More isn’t always better, and brands should focus on a targeted approach. Figure out which social networks your clients use, and prioritize your efforts on those platforms.

You can’t always use the level of popularity to judge. A platform isn’t the best for you just because it has over 1 billion users. Running ads and creating content on each platform lets you collect relevant user data from your audience.

This data helps you understand where most of your customers come from and which social networks to prioritize.

#5: Make Your Profile Searchable

How does your target audience reach you? Most will look for something and stumble across your brand. You can increase these occurrences by making your profile searchable. Using optimal keywords improves your search ability. Brands should select keywords that describe their services.

Real estate agents use the keyword “Real estate agent” in their profiles. They also include their locations to help ideal clients find their profiles. Optimizing your profile in this manner helps clients find you instead of the other way around. Most business owners only do outreach and play the numbers game. This strategy can help you get clients, but a searchable profile gets you clients on autopilot when done correctly.

Want Help With Your Social Media Strategy?

An effective social media strategy sets your business apart from the competition. You can generate more awareness for your brand and funnel social media followers to your website. They can learn more about your products and services and go deeper into your digital ecosystem.

Content and ads fuel any social media strategy. Content guides people through different stages of the customer journey, introduces your offers, and builds trust. Social media posts help you gain traction on various platforms, while ads help you scale. We’ve helped clients grow their businesses using online ads and content. If you want to learn how we can grow your business, send an email to marc@marcguberti.com today.

4 Useful Pieces of Career Advice for Any Young Professional Getting Started

March 4, 2022 by Marc Guberti Leave a Comment

Young professionals have the world at their fingertips. You’re young and have plenty of time to explore the career opportunities you have. Along with others your age, you also have the power to transform the current climate of work. The Department for Professional Employees reports that as of 2020, the 28 million young professionals aged between 18 and 34 comprise over 30% of the American workforce.

At the same time, all the possibilities these factors create can be overwhelming. Sure, you can pave your own career path — but the question is: how exactly should you get started? Below are a few pieces of advice that you can use to start your professional life on the right foot.

Make Long-Term Plans

Though you don’t need to set everything in stone, try to get a general idea of where you’re headed. Maybe you want to establish a startup in your industry within five years or become a partner at a prestigious law firm within 10. This helps you establish what you need to do to get where you want to be. You’ll find that there are things you need to start doing today, while other tasks can wait. With every item crossed off your list, you’ll be that much closer to your career goals. Entrepreneur Haris Reis summed it up nicely in Episode 360 of Breakthrough Success: “I started with the end in mind.”

Build Your Network

Your professional network will form the backbone of your professional life: it helps you exchange ideas, forge valuable business contacts, and open new doors for your career. That’s why talent advisory specialist LHH recommends maximizing your network connections as soon as possible. Join all the industry-related events you can find, whether they are seminars or webinars. Find online communities on sites like Slack and Reddit to discover the influential voices in your line of work. Use LinkedIn to connect to like-minded individuals you can refer to later on. These steps might even lead you to find your mentor — an industry expert who can pass on their knowledge to you.

Develop New Skills

Slowly but surely, industries are letting go of degree-based hiring and adopting skill-based recruitment practices, instead. Regardless of your occupation, this means that you have to stay competitive by adding niche, in-demand skills to your professional arsenal. Today, it’s not enough to have a degree in computer science or software development: employers are clamoring for people with advanced expertise in data analytics and cybersecurity. Find the gaps in your job market and learn relevant skills to match. By doing so, you’ll be future-proofing your career.

Get Out of Your Comfort Zone

Roll up your sleeves and take on things you’ve never had the courage to do. Take on a new and challenging responsibility at work, apply for that job you’ve been eyeing, or learn a new skill that’s been intimidating you. In the process, you’ll learn more about yourself. You’ll discover your strengths and weaknesses while learning how to enhance one and improve on the other. Find joy in what you do, keep an open mind, and bring yourself to places you’ve never even imagined. You might even find an opportunity to take your career in a promising and unexpected direction.

Probably the most important thing to do when beginning your professional career is knowing where to start. Hopefully, these nuggets of knowledge help you lay the groundwork for future success and encourage growth in both yourself and your career.

7 Easy Ways To Make Your Instagram Posts More Popular (2022)

February 1, 2022 by Marc Guberti Leave a Comment

This is a guest contribution from Melissa Andrews, the Content Marketing Strategist at ArXe Ventures

Instagram is huge. And it’s getting bigger every day. According to Statista, there were more than 1 billion users on Instagram in 2021 and that number has only been growing since then.

Over 100 MILLION posts are shared on Instagram every day. That’s a lot of posts, right?

So how do you make your Instagram posts more popular, with all those photos out there? It takes both time and effort, but there are some simple ways to help your Instagram posts rise above the noise…

1 . Tag Inspiring People

Remember when I said there were more than 1 billion active users on Instagram?

That means if someone sees your Instagram post on their feed, it’ll be less likely to get noticed amidst all the noise if you don’t tag any other users.

On the flip side of that same coin, tagging accounts that are relevant/interesting will help your posts get more exposure. This can be anything like an account you recently stumbled upon (but would like to feature in your post) or someone who could potentially influence your photo’s popularity.

For example, let’s say that you’re wearing the cutest dress and you’d like to share it with all your friends/followers. Instead of just posting it by itself, take a screenshot of the product page where you bought it and tag the retailer. If the retailer has accounts on Instagram, they might repost your photo if their followers like it enough!

2 . Use Creative Hashtags

Creatively using hashtags will get you more engagement than just using plain-Jane hashtags. Here are some examples: use only single words, add emojis (be careful not to overdo it #🔥), or make up your own branded hashtags. For example, ArXe Ventures found some of their clients more than tripled their exposure, once they used relevant hashtags.

Remember: Multiple posts that use the same hashtags will be found together, so using the same hashtag multiple times in a post is okay. However, don’t go overboard and spam your posts with the same hashtag.

3 . Be Trendy

Using trends in your Instagram feed can be a huge help for getting likes, comments, and exposure. Since trends can be fickle, it’s recommended to look at what hashtags people are using on Instagram and add those into your posts (instead of using the actual phrase, like “flexing”).

To find the most trending hashtags, Instagram’s explore page is a great place to start.

4 . Engage With Other Feeds

The most obvious way to make your Instagram posts more popular is to interact with other popular users’ feeds. When you comment on another user’s post, it’ll increase the likelihood of them commenting back or checking out your profile.

There are tons of easy ways for this to happen, but what’s important is that you comment and like on other users that are relevant to your interests and your target audience.

5 . Don’t Forget Your Other Social Media Channels

In order to make your Instagram posts more popular, you need to share the love with all of your social media accounts. Don’t forget to link back to your other feeds from places like Twitter, Facebook, and even Pinterest!

This will help the reach of your posts and get more likes, comments, and shares. It’s all about cross-promotion!

6 . Be Consistent

In order to make your Instagram posts more popular, you need a good strategy. Your posts shouldn’t be all over the place and they shouldn’t feature a thousand hashtags.

Keep it simple and post at intervals that work for you! If you go days without posting, don’t expect engagement on your feed. But if you’re consistently posting, you’ll generate more traction. There are even some tools out there such as Inflact (formerly known as Ingramer) which allow you to automatically schedule posts, and use a hashtag generator!

Take time to create a strategy that works for you and then stick to it!

7 . Don’t Be Salesy

Don’t go overboard with trying to sell people things in your Instagram posts. (And by going overboard, I mean you should RARELY do it.)

Most people check Instagram to forget about work and school and responsibilities for a little while – if you’re constantly trying to sell them on buying something or following your other social media channels, they’ll get annoyed very quickly.

Remember to give your Instagram feed some breathing room between posts about your products or services. (Think Gary V’s Jab, Jab, Jab, Right Hook concept.)

If you make it too salesy, people will stop following you and you’ll lose out on all of the potential exposure!

Conclusion

So there you have it – 7 easy ways to make your Instagram posts more popular. Remember that the best way to get more attention on your posts is to experiment, take risks, and work hard at being creative.

Don’t forget to leave a link to your own Instagram account in the comments section!

5 Ways to Get More Backlinks for SEO

January 31, 2022 by Marc Guberti Leave a Comment

Backlinks are the foundation for any successful SEO strategy. Backlinks act as votes of approval. When other websites link back to yours, Google starts to think more favorably towards your website.

Backlinks only produce higher SEO rankings if they are relevant. When SEO was the Wild West, people would buy hundreds of low-quality backlinks. These purchases artificially inflated their rankings, but Google caught on to these shenanigans. This era is far past us, but some mistakenly believe backlinks are no longer important.

You need backlinks to move up in the algorithm. These strategies will help you get more of them.

1. Write Guest Posts

Some blog owners rely on guest posts to continue providing content to their audiences. Instead of writing the content themselves, they lean towards outside contributors to fill in the gaps.

Guest blogging puts you in front of new audiences. More people will hear about your work. Some of these people will inquire about your services.

Each blog owner has different rules surrounding guest posts. Some guest post rules let you link throughout the article. You can link to relevant articles on your site to draw visitors to your content.

While rules vary, every blog owner gives contributors a byline. You can use this byline to link to your opt-in or services page. You’ll secure a backlink in the process.

The cool part about guest posts is that you can repurpose the content. You can turn guest posts into podcast episodes and YouTube videos.

Why stop with a single piece of content when you can incorporate several formats? You’ll reach a larger audience and increase your income potential.

2. Appear on Podcasts

Appearing on podcasts helps you establish credibility. Podcast guests get to talk about themselves and their core topic for an entire conversation.

It’s important to remember that podcasting is a conversation. Podcast hosts like to engage in a talk instead of hearing your monologue. Make your answers short and to the point. Quick answers allow podcast hosts to ask more questions and further highlight your expertise.

Almost every podcast has a show notes section. In this section, a podcast host includes links mentioned in the episode. Podcast hosts will link to this section of your website. You can also provide a call to action, such as scheduling an appointment or subscribing to your opt-in. These calls to action provide direction and can turn listeners into clients.

3. The Value Backlink

You may read a blog post and feel like something’s missing. Backlinks provide value to readers by expanding the content. Some bloggers do not include many backlinks. It takes extra time to find useful internal and external links.

I’ve received many emails from bloggers about including their links in one of my blog posts. The idea is that if I include their link, it increases the overall value of the blog post. This sounds like a great idea, but naturally, people overused this tactic and sent generic emails.

Here’s the secret about these types of emails. I can tell if someone actually read my blog post or listened to episodes. People will say, “Great job with [insert name of latest podcast episode or blog post]” and think that’s enough to fool me. It’s easier to do it this way.

The harder approach is to give something extra. You want the blogger to link to your content. Quality content is your only shot at getting the backlinks. You can make your pitch stand out by providing a suggestion for an internal link.

Review the blogger’s previous blog posts and give them an internal linking opportunity. Find an older post on the blogger’s site and explain how it would make a great internal link. Some bloggers crave this information. They want to add more internal links to their content.

You’ve got a better chance if you give them a viable internal link while presenting your external link. This strategy revolves around sending many cold emails. It’s a numbers game.

You can also provide value by fixing a broken link. Find broken links on other people’s websites and offer your link as the solution. It’s a quick fix to a problem that hurts the user experience.

4. Reach Out to Roundup Post Creators

Roundup posts assemble various experts and ask a few questions. Some roundup posts cover top blogging tools, while others cover marketing tips. Look up roundup blog posts in your niche and reach out to the authors.

If you want roundup posts around investing, just search “investing roundup post” in Google. Some authors write multiple roundup posts. These posts take more work, but you’ve got a bunch of people eager to share them. People are more likely to share content that features them.

Roundup post creators understand this perk and write more roundups. You can pitch yourself as an expert source for future roundup articles and get backlinks in the process.

5. Use HARO

The major theme with backlinks is that people need help. You provide the solution while getting an extra backlink. HARO fits this rule.

Journalists need sources for their stories. They turn to sites like HARO to get sources. You can pitch to several journalists each day. Some stories provide significant exposure for your brand. However, they all give you a backlink.

Journalists have tight deadlines. Only look at a HARO email if you can respond to pitches right away. If you wait a few hours, the journalist may already have a viable source for their story.

Get Help with Your SEO

These backlink strategies help you increase your SEO ranking. Your business will appear higher in search results and get more leads.

Some business owners don’t have enough time to produce content for their brands. Get in touch today if you want someone else to create optimized, results-oriented content for your brand.