There are a lot of ways to increase your SEO. Some of my 100 blogging tips mention ways to improve your blog’s SEO. However, there is a vital part of SEO that most bloggers ignore: the bounce rate percentage. The lower your blog’s bounce rate percentage is, the higher it will rank in search engines.
A high bounce rate percentage occurs when visitors go to your blog, and then go somewhere else without clicking links that keep them on your blog. If your visitors read your new blog post and go somewhere else, that makes your bounce rate percentage go up.
In order to reduce bounce rate, you need people to click links that lead them to different parts of your blog. This can be done by adding links to your old blog posts in your new blog posts. Giving your older content more attention through your new blog posts will lead to a reduced bounce rate percentage.
Another way to decrease your blog’s bounce rate percentage is by adding a “Popular Posts” widget to your blog. This will allow your visitors to see which of your blog posts are getting the most views. Your visitors will click on your popular blog posts because they want to know why those blog posts are popular.
If you have a really long blog post, break it into multiple parts. There are two benefactors that come as a result of breaking a long blog post into multiple parts. The first benefactor is that there won’t be a big wall of text that your visitors won’t want to read. The second benefactor is that if a visitor likes Part 3 but hasn’t read Part 1 or 2, that will reduce the bounce rate percentage.
If you want to see where your bounce rate percentage stands, go to Alexa and enter in your blog’s URL. You won’t have to scroll too far down to reach the “How engaged are visitors to yourblog.com?” where you will see your blog’s bounce rate percentage.
Good article, Marc. I put in a lot of effort to get good SEO rankings for my clients with pretty good success. I’m always looking for tips to improve my KISS! SEO process. I’ve picked up a couple here. Thanks
My pleasure Oggie. I am happy to hear that you experience success with SEO ranking.
What would be considered a low bounce rate?
The lower, the better, but something to strive for is to have your bounce rate under 70%.
I am in the process of developing my website and this has never been mentioned by my designer! I don’t want to embarrass him but what if he knows nothing about this?
Designers only know how to design a website that looks amazing. Most of them are not SEO experts.
Never knew bounce rate was an SEO signal. Thanks for this. I knew designing sites for people before search engines was good, here is one more reason why.
Thank you! Out of all the stuff I have read I have never come across this information before!