Instead of sending out 1 tweet every hour, I could send out 1 tweet every day. Instead of publishing 2 blog posts every day, I could publish 2 blog posts every week. Instead of creating the Twitter Domination Training Course, I could have stopped with YouTube videos. Imagine how different the statistics would look.
The easy road is a mirage. The easy road appears as work free, fun, and the best thing that ever happened. When people take the easy road, they don’t get to unlock their potential. How about this for an activity: name one person who took the easy road. After you do that, try to name one person who took the easy road and became successful because he/she took the easy road.
You won’t be able to think of someone who took the easy road and became successful. There are a lot of people who have systematized their businesses and appear to be taking the easy road, but in order to get a systematized business, those people were not taking the easy road. The easy road is the easier choice, but the easier choice isn’t always right.
Taking the easy road will result in the challenging road going from challenging to nearly impossible. Imagine having to do 50 videos in a month. Doing 1-3 videos a day would result in some spare time to relax and know that all 50 videos are done. Waiting until the last 5 days to do 50 videos will lead to a lot of cramming.
The best thing to do is to take the challenging road right from the start. That way, you will be able to get your work done before anyone else, and more importantly, before the challenging road becomes the nearly impossible challenging road.
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