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Twitter Case Study: When I Decided To Tweet Every 30 Minutes

January 22, 2014 by Marc Guberti 15 Comments

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Twitter is the big reason why a lot of people know about me. I tweet every hour so people see me frequently. When people see me frequently, this builds trust. Twitter ensured 125 daily visitors to my blog, and this only happened when I decided to tweet 1 hour every day.

The need for exponential growth is critical towards success. In order to increase my exponential growth, I decided to tweet every 30 minutes. I tested this out one day, and I was very pleased with the results. On the first day I tweeted every 30 minutes, I got over 200 visitors which is more than a 25% increase in traffic from Twitter. After making the change, my blog was consistently getting 200+ visitors from Twitter every day. As my following on Twitter grows, that statistic continues to go up.

Scheduling that many tweets requires twice as much time. That’s 48 tweets a day! My approach to saving time is to create a document and have a list of all of the timeless content that you want to tweet. This strategy constantly gives you 48 articles to tweet about. By finding new articles to tweet about, you will have a greater variety of tweets.

Does tweeting a lot annoy your followers? I am sure there are people who think that tweeting every 30 minutes will annoy their followers. However, that is not the case. The average user is on Twitter for 20 minutes. That means most of your followers will only see one of your tweets each time they go on Twitter.

Tweeting every 30 minutes has dramatically increased my blog traffic, retweets, and clicks (which have doubled). Tweeting every 30 minutes does require a lot of work, but the extra work does have its benefits.

 

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Filed Under: Uncategorized Tagged With: how to get more engagement on twitter, how to have more conversations on twitter, marc guberti, twitter tips and tricks

Reader Interactions

Comments

  1. Vidhu says

    December 7, 2017 at 8:39 am

    You have answered one of my doubt, does frequent tweets annoy people. That was a beleivable explanation. Thanks!

    Reply
    • Marc Guberti says

      December 9, 2017 at 12:09 pm

      My pleasure Vidhu. Some people do get annoyed (if you only follow 10 people, and one of those people tweets every 30 minutes, you’ll mostly see their tweets). For the majority of Twitter users, this won’t be a problem especially when considering how long people are on the social network at a given time.

      Reply
  2. Jyrki Mäkelä says

    March 25, 2015 at 1:21 am

    Cheers Marc. I started to test this new tweeting strategy.

    Reply
    • Marc Guberti says

      March 25, 2015 at 11:04 am

      I am happy to hear that you are testing it out Jyrki. It’s worked wonders for my Twitter strategy.

      Reply
  3. 2aussietravellers says

    November 11, 2014 at 7:16 pm

    Really interesting, I’m still trying to ‘understand’ Twitter. Does that mean you spend a huge amount of time tweeting or do you use scheduling? Is there a low cost or free scheduling tool for us amateur bloggers?

    Reply
    • Marc Guberti says

      November 16, 2014 at 3:02 pm

      I schedule tweets with HootSuite and pay $8.99 every month to schedule prewritten tweets. Since I have large CSV files, I am able to schedule over 100 tweets in 6 clicks. It’s a great tool, and HootSuite was ranked as the #1 tool for social media.

      Reply
  4. Eric Deeter says

    September 27, 2014 at 6:14 pm

    Thanks for the stat on the annoyance factor. I’m annoyed by the tweets that come in bulk – 5 or more in a minute. I unfollow when I see those.

    Reply
    • Marc Guberti says

      September 28, 2014 at 1:08 pm

      My pleasure Eric. The people who bulk tweet are annoying, but it is okay to send out over 100 tweets if they are schooled properly. I am always sending out 100 tweets on any given day.

      Reply
  5. Darlene says

    August 7, 2014 at 6:03 pm

    Great advice, thanks again!

    Reply
    • Marc Guberti says

      August 8, 2014 at 7:26 am

      My pleasure. I’m glad you liked the article.

      Reply
  6. Bryan says

    May 19, 2014 at 10:58 pm

    Thanks for sharing the annoyance factor, Marc. That actually is what worried me the most. I truly appreciate your expertise and knowledge.

    Reply
    • Marc Guberti says

      May 20, 2014 at 5:06 pm

      Thank you. That means a lot to me. It is not annoying to send out more tweets. In fact, active users spend an average of 20 minutes every day on Twitter. It only gets annoying when you send one tweet every second for 1 entire minute and then not send out any tweets for the rest of the day.

      Reply
  7. 3 Quarters Images says

    March 15, 2014 at 11:23 am

    I agree, I tweet more than ever 30 minutes, I’m sure I annoy a lot of people, but my blog views increased 4x when I started scheduling.

    Reply
    • Marc Guberti says

      March 15, 2014 at 12:17 pm

      Tweeting every 30 minutes does lead to a big increase in blog traffic, but most people are very appreciative that I tweet once every 30 minutes. Some don’t like it but I have mostly heard positive feedback. It also depends on what you tweet and if your followers are targeted.

      Reply
  8. Ilona says

    January 22, 2014 at 10:14 am

    Waw! Thank you for sharing! This is something really incredible even though i know people that are tweeting that much as you are, but mostly unimportant things. 🙂 I will follow what you are writing there each 30 min. 😀

    Regards,
    Ilona

    Reply

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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