Some changes can be good while other changes can be bad. The only way we will know for certain is by testing those changes out. When I decided to tweet every 30 minutes, I decided to test it out for a day. When I saw a big improvement in my engagement on Twitter and my blog traffic, I knew that the change I made was a good one.
The reason we test changes is because some of those changes take more time to implement than others. In addition, putting in more time does not always mean better results. If you put in more time in the wrong places, you will not see better results. In order to decide whether the changes are good or not, they need to be tested.
You can go through the statistics in your mind. You can vision what is supposed to happen. However, not everything that is supposed to happen actually happens. Super Bowl 48 was supposed to be a battle of the ages. The best defense was playing against the best offense. In the end, the Seattle Sea Hawks made the Denver Broncos look very bad.
The new change can be dangerous. It can lead to bad results. By testing the change for a week, you will be able to figure out whether your audience is open to the changes or not. After you get an answer, you will be able to decide whether the change is good or not.
Don’t assume that every change you make is going to be a good one. We are going to make mistakes, but the best way to avoid making extra mistakes is by testing out new changes before turning those changes into your business’ lifestyle.
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