There are many reasons why certain hashtags trend. Some trend because of a big following while others trend because of the news. Getting your hashtag to trend is by no means an easy feat, but it is possible. In order to get your hashtag on Twitter to trend, these are the 5 things you need.
- Have a large, targeted following. Many of the people who get their own hashtag trending tend to have well over 50,000 followers. Find the most successful Twitter user in your niche and follow that person’s followers who are likely to follow back. Your following will eventually grow large enough to get a hashtag to trend on Twitter.
- Make the hashtag something good enough to trend. If you are approaching a certain follower milestone, tweet that out. Uber Facts used the hashtag #UberFactsTo6Million to get more people knowing about their approaching milestone.
- Give your followers a reason to tweet with the hashtag. Uber Facts decided to do a $100 giveaway. Esurance decided to do a $1.5 million giveaway. Famous Vine users decide to follow (some) of the people who tweet with the hashtag. Regardless of whether you are the next Vine sensation or tweet facts every hour, you need to give your followers a reason to tweet with the hashtag.
- Ask for tweets and retweets. Anyone who tweeted #UberFactsTo6Million or retweeted Uber Facts tweet with the hashtag got entered into the giveaway. As the hashtag started getting attention, people went to Uber Facts’ original tweet, saw the giveaway, and decided to retweet the tweet and get in on the action.
- Give people a reason to continue tweeting. Uber Facts decided to double the prize from $100 to $200 in honor of the tweet trending. This got more people’s attention and resulted in the hashtag trending for a longer period of time.
Those are the 5 things you need in order to get a hashtag to trend on Twitter. It is entirely possible that you become one of those movie stars or influential singers who has million of active followers, but for those of us who won’t be getting those two things, this is the best way to get a hashtag to trend on Twitter.
Taha Khalid says
100% agree with you, great insights 🙂
Thanks
Marc Guberti says
My pleasure Taha.
Azam says
great post Marc, thanks for all the valuable info
Marc Guberti says
My pleasure Azam 🙂
Harshad Patel says
Nice post,thanks for sharing very informative and helpful information for all.
Marc Guberti says
My pleasure Harshad. Thank you for taking the time to read my articles. It is people like you that make my journey possible and allow my message to spread farther.
Chenez says
what program can you recommend to make hashtag to trending worldwide
Marc Guberti says
There is no program that makes a hashtag trend worldwide. The meaning behind the hashtag, the size of your audience, and the value of your audience are the critical components towards having a trending hashtag.
Martina says
I am new to blogging 6 to 7 months..so I’m still in the process of building my audience…in terms of recommendation #2…I found out quite by accident that is quite true..I was so excited to get my 500th follower on Twitter that I tweeted the good news and immediately got a retweet..so now I have to imagine/create a way to build on that but bigger!
Marc Guberti says
Exactly. The bigger your audience is the more impact those kinds of tweets will have.
pardonmyhashtag says
Thanks for this story. #PMHT isn’t at 50K yet, but when it is we’re certain it will become the next lol. Thanks.
Naomi@business start ups says
Hi Marc,
I really like number 2. Tweeting out your milestones. I will definitely be using his one.
Thanks
Naomi
Marc Guberti says
That is how a lot of people have gone viral on Twitter. It also results in a dramatic increase in followers.