Actually, this weapon is not a secret. Everyone uses the entrepreneurial secret weapon. However, it is the uses of this weapon to create successful businesses that is the secret. The secret weapon is social media. Social media can build a business’ reputation and get more customers for that business. Social media can turn an unknown business into a thriving business with thousands of followers.
The reason why social media is a secret weapon is because most people do not know how to utilize their social networks to improve their businesses. Social media is all about building connections. There is no such thing as having too many connections. The more connections you have, the more customers and business opportunities you get.
In order to use the secret weapon, you need to be following targeted users. No one is going to know about your business unless you build your targeted following first. As people follow you back, and your business grows its social media presence, you will be able to see the full potential of social media.
Using social media properly to grow a business is the entrepreneurial secret weapon. Social media allows unknowns to become part of the well-known. Social media is the best thing you can use to grow your business.
What are your thoughts on the entrepreneurial secret weapon? Do you have additional advice about using the entrepreneurial secret weapon? Please share your thoughts and tips below.
Hadeel says
I absolutely agree. I know a youngman who use twitter, snapchat and many other media to communicate with his customers and make them know about his restaurant. He has a huge reputation among people and everyone is looking to visit his place and try his recipies. He also invited famous people to his restaurant and those who has many followers on social media to visit him and take photos and videos and post them in their accounts. He is now opening his third branch.
Marc Guberti says
Interesting example Hadeel. Restaurants and social media put together make up a tasty combination (sorry, I had to).
bernard says
Hey man,Good one. I need to create my own website. Any tips
Marc Guberti says
Use WordPress. It’s easy to use, and WordPress.com is completely free, but WordPress.org is the more professional version.
Mike says
Identifying a target audience is sometimes the hardest part. I’m a musician. I want everyone to purchase my album. Identifying the most likely to buy of that population is hard. One doesn’t want to limit ones self.
Marc Guberti says
You are not limiting yourself by choosing a target audience. All you are doing is finding a group of people who would be more likely to buy your music when they heard about it. There are some people who can’t stand Justin Beiber (that would be me) while there are others who can’t stand Katy Perry (I don’t know why).