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Don’t Change At The Cost Of Losing What Makes You Unique

June 7, 2014 by Marc Guberti Leave a Comment

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When my blog surpassed the 100,000 annual visitors milestone, I wanted to make drastic changes so I could turn 100,000 annual visitors into 100,000 monthly visitors. There is no limit to how much a blog can grow, and even the people who are getting 100,000 daily visitors are still looking for ways to get more traffic. The more of traffic we have, the better.

However, one of the drastic changes I was going to make was only publishing 1 blog post every day. This part of the strategy was that I would be able to write a 1,000 word blog post, and by having longer blog posts, I would rank higher on Google’s search engine. Therefore, I would be able to get more traffic from SEO than ever before.

The problem was that writing these blog posts took a lot of time, and I also felt uncomfortable thinking about the blog post I would have to eventually send out telling everyone that I would not be able to publish two blog posts every day. Being able to publish two blog posts every day is something that few people are able to do. It is one of the characteristics that makes this blog unique, and when I realized that, I wasn’t going to take it away by only publishing 1 blog post every day.

My blog posts are simple and to the point. That’s how I like writing them and that is how I will continue to write them. There will be some longer blog posts slipped in every once in a while, but for the most part, everything is going to remain the same. Once you become remarkable in a certain area by performing a certain activity that few people do (or no one at all), it is important to continue performing that certain activity. That’s the decision I made when I decided that I would continue publishing two blog posts every day.

What are your thoughts on becoming remarkable and remaining remarkable without changing what allowed you to become remarkable in the first place? Do you have any stories of your own? Please share your thoughts below.

 

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Filed Under: Entrepreneur Tagged With: blogging tips, business tips, tips for entrepreneurs

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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