I recently had the privilege of doing some digging within my own niche. Sometimes, we think we know absolutely everything in our niche inside-out. However, it is amazing how much valuable information related to our niches is on the web. When Social Media Examiner posted the Top 10 Social Media Blogs, I was all over all of them and learned a lot from the research.
There is no way I could write one blog post about all of the things I learned. I must have been on all of those blogs for hours. One of the things I did learn about is a cool tool that allows people to create powerful headlines. The headlines of your blog posts are the attention grabbers which means the better a headline is, the more clicks and readers it gets.
This cool tool is the Aminstitute Headline Analyzer, and it measures how emotionally grabbing your headlines are. The more emotionally grabbing a headline is, the more attention it gets. Some emotionally grabbing headlines encourage people to perform actions such as subscribing to your blog or buying one of your products.
This tool also gives you a percentage, and the higher that percentage is, the more emotionally grabbing your blog post is. I decided to test it out and was quickly amazed by the results.
Going in, the headlines for one of my blog posts was “5 Things About Blogging That Most People Forget.” I thought the headline looked good, but when I ran it into the Aminstitue Headline Analyzer, I got a 12.50%. Initially confused about the low score, I realized this was a negative title. The words “Most People Forget” are not exactly the positive words that people want to hear.
This motivated me to plug in different words to create a better headline. It would have been the same blog post either way, but the only thing different would be the headline. After tinkering with the tool, I finally came up with, “5 Blogging Tips You Absolutely Positively Need To Know Immediately.” This title creates a call to action and emphasizes how important those blogging tips are. This headline scored an 80% on the Aminstitute Headline Analyzer.
Would you rather read a blog post called 5 Thing About Blogging That Most People Forget or a blog post called 5 Blogging Tips You Absolutely Positively Need To Know Immediately? I know which one I would pick.
How did you like this blog post? Are you going to use the Aminstitute Headline Analyzer? Have you used it already? Be sure to share your thoughts below.
That’s a pretty cool tool, Marc. Its great to be a little more critical of headlines and expected behavior of the audience we are looking to reach. Im going to give it a try. Great post, Marc. Thanks for sharing.
My pleasure Rodney. I’m glad to hear that you enjoyed the post. The Aminstitude Headline Analyzer is definitely a great tool to come out with the best headline. I envision you having a lot of fun with this tool.
Awesome tool, great example. Thank you, Marc! Yes, I’m going to try it.
Thank you Susan. I am happy to hear that you are going to give the tool a try. The Aminsitute Headline Analyzer will definitely show you how to craft powerful headlines that get more attention.
Well – the tool worked – I read your post! And I have been playing around with it and will definitely be using it regularly. Thanks for sharing!
My pleasure Meryl. When I first heard of the tool, I must have played around with it for an hour. It is a fun tool that enhances your blogging experience at the same time!
I will share it with my Media class this week as we are starting an online newspaper – and I was planning on focusing on writing good headlines. So this is perfect timing for that too – I hadn’t thought about it when I first read your post.
I am happy to hear that you will be sharing this powerful tool with your media class this week. I hope they enjoy it Meryl.