SlideShare one of the most underrated social networks for getting more visitors and subscribers. I was inspired by successful Kindle author Steve Scott who mentioned how he was able to get over 1,000 extra subscribers from SlideShare in just three months. After hearing that, I decided to do some searching. Besides, wouldn’t you want an extra 1,000 subscribers?
That’s why I gave SlideShare a try, and since then, I have been amazed at its potential. These were the three things that amazed me the most:
#1: The number of followers you have is not as important on SlideShare.
You do not need to have 1,000 SlideShare followers to get 1,000 extra visitors from your SlideShare presentations. SlideShare presentations are shared all over the web on different social networks and get embedded on blogs.
Just to give you an idea, Mashable gets more traffic from SlideShare (a little under 10,000 followers and 32 total presentations) than from Google Plus (over 3 million followers and 10 daily posts) and YouTube (over 130,000 subscribers and 2,300 videos). All of the numbers are true. There is also a SlideShare expert who gets more traffic with 100 SlideShare followers than 4,000 people on Twitter and Facebook combined!
#2: The average blog visitor from SlideShare will stay longer than the average blog visitor from somewhere else.
This means the people who see your SlideShare presentations stick around longer. Although that is definitely long enough to read through some of your articles, it may also be long enough for someone to enter their email and subscribe to your blog.
#3: SlideShare is popular and only growing.
SlideShare has a global Alexa rank under 150, and it shows no signs of plummeting. Big organizations and people such as The White House and Guy Kawasaki are using the social network. I came aboard when I heard about SlideShare’s great potential for marketers, and I expect other marketers to come on board too.
Here’s How You Create Effective SlideShare Presentations That Become Popular
Now that you know why SlideShare is a powerful social network for getting more traffic and subscribers, it is important to create an effective SlideShare presentation that gets a massive amount of traffic.
The quality of your SlideShare is one of the decisive factors that determines how far it spreads. There is marketing involved with any product, but you can’t be polishing junk either. In order to create a quality SlideShare presentation, it needs to have these four components:
- More pictures. SlideShare is ideal for sharing pictures, but you want to make sure you have permission to use your pictures. PhotoPin and Pixabay are two free picture services with a variety of options available.
- Better looking pictures. The look of your pictures and the overall design of your presentation have a big impact on how far people go in the presentation as well as how many people share it.
- Call to action. Make sure you have a link that allows the people viewing your SlideShare presentation to visit your blog and/or subscribe to it.
- Compelling topic to your target audience. That means you are not using SlideShare to show everyone what you ate last night. For me, that means using SlideShare to offer digital marketing advice.
In Conclusion
Now, before you start abandoning all of the other social networks for SlideShare, there are a few important things to note. The first thing is that you need to bring in some views to your SlideShare so it can become more popular. This is where the audience you have already built on your social networks and blog is very valuable. After you SlideShare gets enough views, it will be promoted in SlideShare’s different sections, and that extra exposure will also get Google’s attention.Effective SlideShares spread on the web. Chances are you have seen one of them well before you saw mine about getting more Twitter followers. Some people have gotten hundreds of thousands of views on their blog just from SlideShare. What are your thoughts on SlideShare? Have you used it in the past? Please share your thoughts below.
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