100 Social Media Tips In One Sentence Each

Social media is a complicated tool. Once you know how to use it, social media presents one of the best opportunities for growing an audience and your business.

This blog post is a way for me to make the learning curve much easier for you. The best part is that all of these tips are one-sentence tips so they will be quick reads. Building a solid foundation for yourself is essential for you to take your social media strategy forward. Here’s the foundation:

#1: Do a little bit each day to move your social media strategy forward

#2: Be present on the top social networks (i.e. Twitter, Facebook, Instagram, and others)

#3: Choose which social network is the best one for you and spend 80% of your social media time on that one social network

#4: Master one social network before trying to master another social network (think of mastering social networks as learning different languages)

#5: Outsource some or all of the work

#6: Post on your social networks consistently by scheduling posts with HootSuite

#7: Have a social media post calendar that identifies when social media posts for specific social networks need to get scheduled

#8: Engage with your audience

#9: Get into other conversations

#10: When a chat related to your niche is trending, join that chat and tweet with the hashtag

#11: Most of your social media posts should point back to your content (one of your blog posts, guest posts, videos, etc)

#12: Use pictures in your social media posts to boost engagement

#13: Experiment with advertising on social media (Facebook ads work the best)

#14: Utilize hashtags in your social media posts (1-2 hashtags per tweet but Instagram posts should be stuffed with seven hashtags)

#15: Promote your landing page on your social networks, and if you don’t have a landing page, create one now.

#16: Don’t over promote your products on social media

#17: Make sure your bio highlights as much about you as possible

#18: Make your bio a sentence fragment with commas and no “and” or period to list as many credentials as possible

#19: Don’t let the shiny object (i.e. a new social network) distract you from mastering your main social network

#20: Get on new social networks immediately, but don’t let those new social networks ruin what you already have going on

#21: It is ridiculously easy to gain hundreds of daily followers on the day a new social network launches, but only if you use it (I was an early Periscope adopter and gained 1,000 followers on the first day because I did two broadcasts)

#22: Occasionally share other people’s content related to your niche to provide a variety of content for your audience

#23: Recognize the fact that social media is just one part of your business so you don’t spend too much time on social media

#24: Build relationships on social media

#25: Look through your interactions to see if one of your followers wants to interview you or have you as a guest blogger

#27: Contact people who have podcasts and guest blogs and offer your help (in the form of being a guest or contributor but do so with a nice tone since some people get a lot of these types of emails/social media posts)

#28: Look for methods to save as much time as possible on social media

#29: Pay extra money for social media tools if it means you save extra time

#30: Use HootSuite to do all of your social media activity instead of going on the actual social media sites (more productive since you don’t see the trending topics and other stuff)

#31: Write down important things that you learn about social media

#32: Create a blog about social media so you force yourself to learn something new about social media every day

#33: The avatar for all of your social media accounts must either be a picture of you or your company’s logo

#34: If you make the avatar for all of your social networks the same, your followers will have an easier time identifying all of your social media accounts.

#35: Keep up with the latest social media news so you can determine if you need to make a change in your social media strategy

#36: Focus on the social networks that yield the best results

#37: Ask yourself what small changes to your social media strategy can yield better results (you’d be surprised)

#38: Remind yourself what are you aiming for in your social media strategy

#39: Get all of the social media mobile apps and engage with your audience on the go

#40: Hire one virtual assistant for your social media strategy and see how the experience goes

#41: Don’t get consumed by social media

#42: Focus on growing a targeted audience instead of merely growing an audience of people who may not even be interested in your content

#43: NEVER, EVER, EVER buy fake followers because it will taint your reputation and possibly result in your account getting suspended

#44: Cross-promote your content so all of your social networks are promoting each other

#45: If something is working very well for you right now, ride with it until it stops working

#46: Don’t get distracted by anything when you are using social media

#47: The way you use social media determines how successful you become on it

#48: Look at your post engagement so see what type of content your audience likes the most

#49: Then give them more of that content

#50: Thank the people who share your content by mentioning them or commenting on the post

#51: Understand that social media is the best platform for indirect and an okay platform for direct sales

#52: Getting indirect sales on social media means building trust and providing valuable content that eventually asks for an email address

#53: Get help if you need it

#54: Implement what you learn because most people stop at the learning part

#55: Ask your favorite experts some quick questions that don’t require lengthy answers because some of them may then respond and offer advice

#56: Follow back to build relationships

#57: Follow people in your niche who are likely to follow you back

#58: Post at the optimal times throughout the day (these differ for each social network, but for Twitter, if you are tweeting once every 15 minutes, then it doesn’t matter for Twitter)

#59: Tweet once every 15 minutes

#60: Publish two YouTube videos every week

#61: Post three Instagram pictures per day

#62: Post four Facebook posts on your FB Page per day

#63: Send pins consistently throughout the day (at least one pin per hour)

#64: Don’t do everything from Tips 59-63 if it means you are going to overwhelm yourself with work

#65: Outsource some or all of the work related to Tips 59-63

#66: Promote your social networks on your blog

#67: Promote your new blog posts at least five times on your social networks on the day your blog posts get published

#68: Create multiple social media accounts on the same social network to promote your content

#69: Create a team of ambassadors that will share your content on social media no matter what

#70: Create evergreen blog posts (they will still be valuable years later) and promote them on your social networks often

#71: It is okay to share the same thing on social media more than once

#72: It is okay to have a posting cycle that results in you sharing the same thing dozens of times throughout the year

#73: Use Twitter polls to create a new type of social media engagement

#74: Ask your followers what they want and use their suggestions as blog post or product ideas

#75: Publish your blog posts on LinkedIn so they have a greater reach

#76: Use AdWords to advertise your YouTube videos at the rate of $0.01 per view

#77: Use Facebook advertising to get your Page likes for less than $0.01 per like

#78: Constantly monitor your social media ads so you see which ones are consistent and which ones need to get tweaked

#79: Share content from authority sites like Forbes, The Huffington Post, and others

#80: Get you know your followers by name and avatar

#81: Answer a need on social media that you believe most people are missing

#82: Tweet about your niche 95% of the time because if you go off-topic too much then people won’t stick around

#83: Valuable content is content that your audience believes is valuable, not what you believe is valuable (I have read many blog posts about running but never tweet them out since my targeted audience cares more about digital marketing blog posts)

#84: Be patient with your social media success (to achieve any type of success, you must be very patient)

#85: Don’t get discouraged when you get bad results because you can always make a change

#86: Use social media in a meaningful way

#87: See what other experts in your niche do on social media and mimic then while adding in your own style

#88: For any social network, focus on getting past that 1,000 follower milestone through almost any means necessary (no buying fake followers or doing things you’ll regret later)

#89: Don’t use too many social media tools but instead ask yourself which social media tools you can live without

#90: Statistics for your social media strategy let you see your results, where you are, and how you can improve

#91: While these statistics are good, if you spend too much time viewing them without taking action, then you are walking into analysis paralysis

#92: Take a one-day break from your social networks if the workload gets too stressful

#93: Pin a tweet to the top of your profile that promotes your landing page so your audience always sees it

#94: Use social media to promote product discounts

#95: If you become a part of an affiliate program, use social media to promote other people’s landing pages that have your affiliate ID.

#96: The focus of social media should be to build trust between you and your audience

#97: Write blog posts at a consistent and frequent rate so you have more to share with your followers

#98: Search your blog’s URL on social media to see who’s sharing it (not everyone will mention you when they share your content)

#99: Use the Twitter Advanced Search to find very specific users who you can then engage with

#100: Always have fun on social media

I hope you enjoyed these 100 one-sentence social media tips. It took me a while to compile the list.

The main purpose of providing you with all of these tips is to give you a foundation. I understand that you won’t implement all of these tips in one day. However, the hope is that a few of these tips grabbed your attention more than others. The tips that especially grabbed your attention are the ones that you need to get started on.

If I had to implement these tips, I would look into growing my audience and outsourcing the work. Outsourcing the work allows you to explore the implementation of more of these tips (and eventually outsource that too).

Which of these tips was your favorite? Do you have any other tips for social media success? Which social network do you spend most of your time on? Sound off in the comments section below.