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Marc Guberti

E197: Developing A Legendary Business Plan With Henry Lopez

July 9, 2018 by Marc Guberti Leave a Comment

Henry Lopez has over 34 years of diverse business experience through successful careers in various fields and the businesses he started. He co-founded of Levante Business Group which supports entrepreneurs and small business owners. In addition to Levante, he’s also the co-owner of iTopIt which is a self-serve frozen desserts restaurant in Colorado Springs, co-owner of Wild Blue Car Wash which is also in Colorado, and co-founder of L3 Destinations, a travel agency which be co-founded with his wife. When he’s not working on his businesses, he’s co-hosting The How Of Business Podcast.

Quotes To Remember:

“The business plan needs to be written for ourselves.”

“Start with the profit goal that you have but of course it has to be realistic.”

“Forget about writing it for somebody else and instead write if for yourself.”

“Break it down into smaller components.”

“Take some time to acknowledge all the progress that you’ve made.”

 

What You’ll Learn:

  • Making an Effective Business Plan
  • How Often Should You Update a Business Plan
  • Holding on to Your Business Plan
  • Tips on Writing Your Business Plan

 

Key Links From The Show:

The How of Business Podcast

Levante Business Group

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Power of Habit by Charles Duhigg

DotCom Secrets by Russell Brunson

The War of Art by Steven Pressfield

Do the Work by Steven Pressfield

Filed Under: Breakthrough Success

E196: Bouncing Back On The Way To Massive Profits With Kevin Kruse

July 6, 2018 by Marc Guberti Leave a Comment

Kevin Kruse started his first business at 22 and worked around the clock. A year later, he found himself in debt from that business and walked away from it. However, that would not be the end. He would go on to build and sell several multi-million dollar technology companies, winning both the Inc 500 and Best Place to Work awards. He has written several books including the NYT bestseller We: How To Increase Performance And Profits Through Full Engagement, Employee Engagement 2.0, and 15 Secrets Successful People Know About Time Management. The Forbes Leadership columnist is going to take some time to share his insights with us.

Quotes To Remember:

“If you really want to build something of substance, it takes a team.”

“If you want to practice extreme productivity, throw out your to-do list and just work from your calendar.”

“41% of the things on to-do list, we never do.”

“That day calendar is your to-do list.”

 

What You’ll Learn:

  • Things You Learn From Your First Business
  • Get Better at Time Management
  • Focusing on the Things You Should Do

 

Key Links From The Show:

Kevin’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

We: How to Increase Performance and Profits Through Full Engagement by Kevin Kruse

15 Secrets Successful People Know About Time Management by Kevin Kruse

Employee Engagement 2.0 by Kevin Kruse

The ONE Thing by Gary W. Keller

Meditations by Marcus Aurelius

What Got You Here Won’t Get You There by Marshall Goldsmith

The Ultimate Sales Machine by Chet Holmes

Filed Under: Breakthrough Success

E195: The Million Pound Mission With Adam Schaeuble

July 5, 2018 by Marc Guberti Leave a Comment

Adam Schaeuble is the host of the top ranked fitness podcast, The Million Pound Mission. He reached a point in his life where he weighed 327 pounds and was already having weight related health issues in his late twenties. After overhauling his lifestyle and losing over 100 pounds as a result, he set on a mission to inspire over one million pounds of health results through his podcast, coaching programs, and the Million Pound Mission Bootcamp.

Quotes To Remember:

“Run you body like your business.”

“We have to understand our danger zones.”

“Amazing results are there truly for the taking.”

“It’s not a one-day fix.”

“Your why’s has to be bigger than the combined sum of the why not’s”

“The hardest exercise you’ll ever do is taking your finger from pointing away and turn that hand around.”

 

What You’ll Learn:

  • Investing in Your Health
  • Tips for Setting Goals
  • Achieving Your Health Goals While Still Growing Your Business

 

Key Links From The Show:

Adam’s Site

The Million Pound Mission Podcast

The Million Pound Mission Bootcamp

Transformation Battle Plan Workbook

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The ONE Thing by Gary W. Keller

Profit First by Mike Michalowicz

The Pumpkin Plan by Mike Michalowicz

Finding Ultra by Rich Roll

Filed Under: Breakthrough Success

June 2018 Performance Report

July 5, 2018 by Marc Guberti Leave a Comment

This month didn’t go exactly as planned based on the previous Performance Report, but I believe it’s for the better. Here’s what happened this month:

 

CMSS Is 100% Evergreen

The Content Marketing Success Summit was one of my most successful launches. I had been working to make it evergreen for a while, but I finally made it happen. That means if you missed it in 2017, you can get the same attendee experience now as attendees got during the launch. 

This is a very important piece of my strategy which I’ll discuss later, but I also have plans on making the Productivity Virtual Summit evergreen in July. 

 

Podcast Movement Ignite

I’ve mentioned on several Breakthrough Success episodes that I am going to Podcast Movement. If you haven’t gone to big events like Podcast Movement, Social Media Marketing World, or any of those, you should make it a goal to attend at least one of those events within the next 6 months. They are very powerful.

While I know I was heading over to Podcast Movement as an attendee, I recently learned that I’ll also be heading over as an Ignite Speaker. I want to thank everyone who voted to determine who would speak at Ignite because I wouldn’t be speaking at Podcast Movement without them.

My topic is about growing your podcast on a crazy schedule, and I have 5 minutes to deliver a 20 slide presentation which will be a lot of fun. The slides are already done on my end so now it’s just constant rehearsal until I take the stage.

 

Breakthrough Success Sets A 2nd Consecutive Downloads Record

Breakthrough Success received a lot of love this month, and I only see the number of downloads growing in the future. We finished just shy of 3,000 downloads for the month. Next month, we’ll hit our 20,000th all-time download.

After checking the Breakthrough Success stats, I decided to check the all-time stats for this blog as well. This blog has received just over 950,000 views all-time, so the 1 millionth view will occur this year. I am very excited about that milestone as well.

 

Interview Days

Anytime summer comes around, I have more control over my schedule. With that extra control, I use Mondays as my Interview Days.

I’ll interview as many as 11 people from 10:30am to 10:30pm with a 2 hour break in between. It’s an incredible experience from a personal development standpoint. I aim to be at least two months ahead of schedule before the end of summer.

 

Books I Read

Creating Magic by Lee Cockerell

The New Era Of Fitness by Eric and Chris Martinez

Your Creative Career by Anna Sabino

Think And Grow Rich: The Legacy by James Whittaker

 

July 2018 Goals

I’m intentionally skipping the goal review for the previous month because I don’t want to think about other goals. I only have two goals this month, and that’s by design.

Goal #1 is the Tipping Point Goal, which upon accomplishing, makes every other goal easier. All of the past goals I’ve come up with will be much easier as soon as I accomplish Goal #1.

Goal #2 is something that may help me with Goal #1. Anyway, here are those two goals:

 

#1: Grow My Email List By 1,500

The money is in the list, and my income tends to shrink and expand in relation to how much I’m growing my email list and engaging with the people already on it.

1,500 subscribers per day requires that I average 50 subscribers per day. Accomplishing this goal makes it easier for me to do the following:

  • Attract more coaching clients
  • Increase affiliate revenue
  • Increase traffic
  • Increase downloads
  • Get more public speaking opportunities
  • Reach more people
  • Growing my team 

All of my goals become much easier if not already completed if I grow my email list. I want to reach a point where hundreds of people join my email list every day. That’s why I reduced the amount of goals and am not thinking too much about last month’s goals.

Every goal I have becomes much easier if I’m growing my email list on a higher scale.

Here are the three ways I intend to grow my email list right now:

  1. Facebook ads
  2. More virtual summits (Wealthy Author Summit will be launched on November 7th)
  3. Bundles (my first bundle will come out towards the end of August)

 

#2: Hire One More Assistant

I already know who I want to hire. It’s just a matter of making more revenue so I can easily pay her and everyone else on my team. That goal will be made possible if I see myself making more revenue…and you already know the Tipping Point goal that will help me make more revenue.

Everything, once again, goes back to growing the email list.

 

In Conclusion

My business model relies on the email list for revenue and growth. In past months, I have given myself several goals. However, I am solely focused on growing my email list this month. No other goal matters because a larger and more engaged email list allows me to accomplish far more of the goals I set for myself.

I see myself reading fewer books in future months not just because of the time investment and that I’m still a college student. Rather, I see myself interviewing at least 10 people each week even during the school year to continue providing you with Breakthrough Success episodes and epic virtual summits.

What are your thoughts on this Performance Report? Do you have any questions for me? Sound off in the comments section below.

Filed Under: Performance Reports

E194: Building A Business That Thrives In The Future With Lior Arussy

July 4, 2018 by Marc Guberti Leave a Comment

Lior Arussy is an experienced change practitioner, success accelerator and author. His newest book, Next is Now: 5 Steps for Embracing Change – Building a Business that Thrives into the Future provides expertise, insights and actionable tools to empower individuals and business leaders to embrace change and build careers/companies that thrive both now and in the future.

Quotes To Remember:

“The way we view the future, that affects what kind of future is going to be waiting for us.”

“When people hear the word ‘change’, what they hear is the negative judgement on the past.”

“Change needs to have an inauthentic bridge between the past and the future for people to be able to accelerate change.”

“Face the fact objectively.”

“The impact that you make on people should define you, not the processes that you use.”

“Make yourself change-resilient so you can be more relevant in the marketplace.”

“Understand the power that you do have not the power that you don’t have.”

“Living with your values comes with a price.”

What You’ll Learn:

  • Why Are We Afraid of Change
  • The 5 Steps to Embracing Change
  • Finding the Right Changes You Should be Making

 

Key Links From The Show:

Lior’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Next is Now: 5 Steps for Embracing Change by Lior Arussy

To Heal a Fractured World by Jonathan Sacks

Love Is the Killer App by Tim Sanders

Simply Brilliant by William C. Taylor

Filed Under: Breakthrough Success

E193: Leverage LinkedIn To Generate Non-Stop Sales Leads, Clients, And Revenue With John Nemo

July 3, 2018 by Marc Guberti Leave a Comment

John Nemo is an Online Course Creator and Bestselling Author who helps Business Coaches, Consultants, Entrepreneurs and Small Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars.

The Minneapolis based social media consultant has personally rewritten LinkedIn profiles for A-List Entrepreneurs including Chris Brogan, Mari Smith, John Lee Dumas, Bob Burg, Tom Ziglar, Jairek Robbins, Dan Miller, Ray Edwards and many others.

When he’s not consulting world class entrepreneurs, he’s regularly guest blogging for Inc. Magazine and American City Business Journals. In addition to those, his work has also been featured in The Huffington Post, Business Insider on LinkedIn’s marketing blog and many other publications online.

Since 2012, he’s helped hundreds of Business Coaches, Consultants, Small Business Owners, Entrepreneurs and others across dozens of different industries worldwide leverage LinkedIn to generate nonstop sales leads, clients and revenue.

 

Quotes To Remember:

“There are three P’s that we need to remember to be successful on LinkedIn: 1) Profile 2) Prospecting and 3) Profit.”

“You’ve got to make it about your customer.”

“The riches are really in the niches.”

“It’s a mistake to ask people right away to get on the phone. You gotta earn that.”

“Timing is everything.”

“There is no excuse for you not to monetize your passion through social media, through the tools and technology that we have.”

 

What You’ll Learn:

  • Finding Clients Through LinkedIn
  • 3 P’s to be Successful on LinkedIn
  • Growing to Six Figures in 90 Days
  • Using LinkedIn in Getting Traffic and Growing Your Email List
  • Is LinkedIn Premium Worth it?

 

Key Links From The Show:

John’s Site

John’s LinkedIn

Nemo Radio

Messaging Magic

LinkedIn ProFinder

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Linkedin Riches by John Nemo

How to Win Friends and Influence People by Dale Carnegie

Deep Work by Cal Newport

The Magic of Thinking Big by David J. Schwartz

Winning the Story Wars by Jonah Sachs

Filed Under: Breakthrough Success

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Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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