Marc Guberti

Michael Giannulis grows and scales companies. His most recent company is on track to do $40 million in gross revenues. He is a serial entrepreneur who develops systems to help other entrepreneurs run multiple companies without having to be there. In 2012 he appeared on the ABC television show Extreme Weight Loss, losing 255 pounds. He has overcome a stutter. He has gone from the bottom of the corporate ladder to the top of the mountain… and he loves helping others do the same. And now he’s here on the Breakthrough Success Podcast.

Quotes To Remember:

“At the end of the day, it’s very hard to be great at both (traffic generation and copyrighting) of those things.”

“There is a shift happening on the traffic side that is new. It’s just getting started to it will continue to build up.”

“The first 50% of writing copy is research.”

“The truth is, you gotta have to keep trying.”

“You want to make sure that there’s something in it for the reader.”

“It doesn’t mean you have to be an expert. It just means that you should be able to explain why they should trust you.”

What You’ll Learn:

• Traffic Generation vs. Copywriting: Which skill is more important?
• Figuring Out Pain Points
• Things To Do When Your Copy is Not Selling
• Giving Your Audience the FEELS – Fast Easy Expert Lifestyle System
• The Law of Reverse

Key Links From The Show:

Michael’s Site

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Breakthrough Advertising by Eugene M. Schwartz

12 Rules for Life by Jordan Peterson

The Daily Stoic by Ryan Holiday

LuAnn Nigara is a sought after speaker on topics ranging from work-life balance to making decisions that make a difference. She’s also host of the top-rated interior design podcast, A Well-Designed Business®, which airs two times per week on iTunes, Stitcher and iHeart Radio. Her podcast is the definitive resource for interior design professionals interested in operating a profitable and productive business. Her first book, The Making of A Well-Designed Business®, is an Amazon #1-rated international best seller.

Quotes To Remember:

Coming soon…

What You’ll Learn:

• Turning inspiration into action
• Achieving the work-life balance
• Accomplishing your dreams

Key Links From The Show:

Luann’s Site

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Welcome to the first ever Snippet Saturday episode on Breakthrough Success. Each week, we’ll turn back the clock and share some insights from a previous episode.

The first Snippet Saturday brings us back to Anna Sabino who shares some valuable insights in Episode 259.

Most people are results focused. They think about growing their email lists, boosting conversion rates, and ultimately, getting more sales.

While it’s good to set goals like these, they can prevent us from seeing the full picture.

It’s tempting to think more about your results than building a community and serving your audience.

Also, no conditions! This is what separates the great content brands from the ones that are good or just okay. Some content creators have the mentality that they’ll only serve their customers and forget about the visitors who don’t give them a single penny.

While it is possible some of those visitors become customers later, let’s say they don’t. Even then, you need to keep creating content and serving your community (those who pay you AND those who don’t).

Creating free content increases your visibility as some people will share it. You get in front of more potential customers. In many cases, the content you share builds the trust process and can be the key determinant between getting a client versus not getting a client.

Content and engagement build trust. Continue serving the people who buy your products and services, but make sure you also serve your free audience. If you focus on people and on building a community, the results will come.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.