Marc Guberti

E117: Scaling Your Own Multi-Million Dollar Amazon FBA Enterprise With Greg Mercer

March 19, 2018 by Marc Guberti Leave a Comment

Greg Mercer is a seasoned ecommerce entrepreneur who makes $400,000 per month in Amazon sales. He is also the founder of Jungle Scout, a popular Amazon keyword research software that helps Amazon sellers find and analyze profitable products to sell on Amazon.

Greg just launched his new Shark Tank style podcast Go Pitch Win.

Quotes To Remember:

“What’s a much safer bet is just to sell what’s already selling well on Amazon.”

“As far as getting started, I think that’s probably the hardest part for people.”

“Once you get started, I think that it’s fairly easy to reach your full potential after that because you’ve crossed the biggest hurdle.”

“It is really important to join some kind of group where there are some people a little bit past where you at.”

What You’ll Learn:

Jumping from your job to being an Amazon FBA
Advantages of Amazon FBA
Finding products to sell on Amazon FBA
Starting a side-gig and develop it
Tips in investing in Alibaba

Key Links From The Show:

Greg’s Site

Go Pitch Win

The Million Dollar Case Study

Amazon FBA

Alibaba

Audible

Recommended Books:

Rework by Jason Fried

How to Win Friends and Influence People by Dale Carnegie

The 4-Hour Workweek by Timothy Ferriss

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E117: Scaling Your Own Multi-Million Dollar Amazon FBA Enterprise With Greg Mercer

March 19, 2018 by Marc Guberti Leave a Comment

Greg just launched his new Shark Tank style podcast Go Pitch Win.

Quotes To Remember:

“What’s a much safer bet is just to sell what’s already selling well on Amazon.”

“As far as getting started, I think that’s probably the hardest part for people.”

“Once you get started, I think that it’s fairly easy to reach your full potential after that because you’ve crossed the biggest hurdle.”

“It is really important to join some kind of group where there are some people a little bit past where you at.”

What You’ll Learn:

Jumping from your job to being an Amazon FBA
Advantages of Amazon FBA
Finding products to sell on Amazon FBA
Starting a side-gig and develop it
Tips in investing in Alibaba

Key Links From The Show:

Greg’s Site

Go Pitch Win

The Million Dollar Case Study

Amazon FBA

Alibaba

Audible

Recommended Books:

Rework by Jason Fried

How to Win Friends and Influence People by Dale Carnegie

The 4-Hour Workweek by Timothy Ferriss

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

How To Land Awesome Guests On Your Podcast

March 19, 2018 by Marc Guberti 9 Comments

I’ve been privileged to have some of the most remarkable people be guests on my podcast. I’ve interviewed game changers, leaders, and even some of my role models back from when I started.

Podcasting is becoming more important as the days roll by. You get to build relationships, learn, and provide your audience with valuable content. Podcasting may perhaps be the best way to grow a content brand today.

However, a big part of podcasting is landing awesome guest for your show. The value of your guests determines your show’s value and how much you learn by hosting each episode.

Regardless of whether you are just getting started or are deeper into it, this guide will help you land awesome guest for your show.

Get Clear On Who You’re Interviewing

The more clear you are on your topic, the more clear you’ll be on who you need to interview. Breakthrough Success is a blend of personal development and business growth tactics.

Narrowing down your topic allows you to get more clear on who you need to interview. However, it also helps you get clear on similar podcasts. One of my favorite ways of finding great guests is to look through the guests on other podcasts in my niche.

I’ll look through EOFire, Side Hustle Nation, and a few others to see who’s been interviewed on those podcasts. I will then contact some of those people and ask them to be on my show. I am building on this list of podcasts I can refer to for finding guests, and it’s important to build that list.

Once you get clear on who you need to interview, you determine podcasts that will fill up the list. Since I first implemented this approach, I now have five podcasts that I use to find great guests for my show.

Getting The Yes

Once you find a guest on someone else’s podcast, and you want to contact them, you need to contact them. This isn’t something that gets put on the to-do later list. Almost all tasks on that list never get accomplished.

Once I commit to finding guests, that’s the only thing I do. I don’t create a back burner list of guests that I have yet to contact.

As you send more pitches, you’ll be surprised to hear that most guests will say yes. Podcast guests want to get interviewed on as many podcasts as possible. They’ll make it work in their schedules.

While getting a yes for a podcast interview isn’t too difficult, you still need a great pitch. Emailed pitches are short and to the point. All of my emails live by the 5-Sentence Rule. None of my emails are more than five sentences.

It takes me much less time to write emails. But more importantly, it takes the potential guest less time to read the pitch and understand what you’re asking.

A shorter email gives you less time to tell your story and list your accomplishments. You need to squeeze the best ones into 1-2 normal-length sentences. These two sentences you read are at the normal length. I had something to say and added a period to end the sentence. I didn’t go on and on to turn several sentences into one sentence filled with my credentials thus making it more difficult for someone to understand what you’re saying.

See what I did there? That was intentional. Don’t do that with your accomplishments. Just mention 3-5 big ones. I tell people I’m an entrepreneur, author, and blogger with 500K social media followers. I also mention that I published 19 books and created 25 training courses before my 20th birthday.

I can mention more, but I don’t. Those two sentences paint a good enough picture which attracts potential guests to my podcast. If you spend too much time persuading, you won’t give your potential guests enough time or desire to take action.

If you’ve had guests on your show or confirmed upcoming guests, mention them. I tell all potential guests about some of the past guests on the show. This gives me authority by association.

Not only will potential guests recognize that authority by association, but they’ll also want that authority by association for themselves. Think about what it says about you if you got interviewed on EOFire. You could say the following:

I got interviewed by John Lee Dumas

I got interviewed on the same podcast that featured guests like Tim Ferriss, Tony Robbins, Gary Vaynerchuk, and many more.

This is why so many of us want to get featured on a prominent publication (think New York Times). We recognize their authority by association and want a piece of that.

If you convey yourself and that authority by association, more people will agree to be on your show. If you don’t have any superstar guests yet, mention the top people who have been on your show.

If you don’t have any guests period, mention that your podcast is new. You’ll get some people on board. During the post conversation, ask your guests if they could refer another guest to the show and repeat that pattern for future guests.

As you get more guests, you can leverage your association with them to get more yeses from future pitches.

Ask Awesome Guests Who They Know

Awesome is contagious. Awesome podcast guests know other awesome podcast guests. If you really enjoyed an interview with someone, ask that person for multiple recommendations.

At the end of an interview I enjoyed very much, the guest recommended another guest. That recommendation was awesome!

Then that guest made several recommendations and that has led to even more awesome.

Awesome people know awesome people who you don’t know. They hold the keys to the kingdom, and all you have to do is ask. It’s easy to ask, but it’s also easy to not ask. Make the choice to ask guests if they know someone good for your show, and you’ll have a stream of awesome guests coming in.

In Conclusion

Podcasting is one of the best opportunities for learning and growing your brand. I honestly can’t say enough good things about it.

However, the value of your podcasting experience and your listeners’ experiences depends on the guests you attract to the show. Attract the best guests, and you’ll have the best podcast in your niche.

What were your thoughts on these tactics? Do you have any suggestions for attracting awesome guests to a podcast? Do you have a question for me? Sound off in the comments section below.

E116: Land 16 Clients In 3 Weeks With Melissa Pharr

March 16, 2018 by Marc Guberti Leave a Comment

Melissa Pharr is an online business and marketing strategist. Some of her clients have had $35K months and others have added hundreds of ideal clients to their lists in days. She has several training courses that explore mindset, generating income, and landing clients, but to dip your toe in the water, you can also get her free guide on landing 16 New Clients In 3 Weeks over on the show notes.

Quotes To Remember:

“It’s really important to decide what’s your specialty is.”

“It’s so powerful these days to clock some serious time with your audience.”

“There something about business that isn’t changing, and that is the importance of building solid relationships.”

“You got to keep it simple so you could keep it up.”

“Time is the most underused strategy ever.”

What You’ll Learn:

Positioning your offer and getting more clients
Using Facebook Live
Properly asking for referrals
Tips on building relationships with influencers, clients, and peers

Key Links From The Show:

Melissa’s Site

16 New Clients In 3 Weeks

3 Free Ways to Get Clients Using Facebook Live

Recommended Books:

The Law of Divine Compensation by Marianne Williamson

Leveraging the Universe by Mike Dooley

The Right Questions by Debbie Ford

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

How To Guest Blog Your Way To Massive Traffic

March 16, 2018 by Marc Guberti Leave a Comment

Guest blogging is a marketing tactic where you publish your content on other blogs. While appearing on podcasts seems to be the preferred method lately, guest blogging still packs a powerful punch.

If you get your content on the right guest blogs, you can get massive traffic back to your content. However, not all opportunities are created equal. Some guest blogging opportunities pack more of a punch than others.

In this blog post, you’ll learn exactly how you can guest blog your way to massive traffic.

Find The Best Opportunities

As mentioned before, not all opportunities are created equal. But just like any saying or piece of knowledge, it’s only useful if we take action based on that knowledge.

Search for different opportunities, but understand that some are more challenging and/or more rewarding.

You don’t want to write a 2,000 word guest post if it will only be seen by five people. However, if another opportunity can put you in front of 5,000 people within the first week of publication, that’s a better opportunity.

Put your guest posts on the most successful blogs.

In the short-term, you may have to settle with blogs that aren’t on the top because the top guest blogging opportunities tend to request past work. While you can provide your own blog posts as past work, some opportunities will require that you submit past guest posts.

In the beginning, take any opportunity that comes your way. As you get exposed to more opportunities, get more selective.

Look At The Past Content

The biggest mistake most people make is trying to solely craft content for the guest blog’s audience. Before you can even reach the audience, you must win approval from the gatekeeper.

Therefore, you need to write a guest post not just with the reader in mind, but also the gatekeeper.

For some set-ups, the gatekeeper is the blog owner. For other set-ups, an editor is the gatekeeper.

To write for the gatekeeper, you must first look at some of the past content that got published. Notice what worked and what topics haven’t been discussed in a while.

The gatekeeper doesn’t want another blog post on the same topic that has been continuously covered. They either want a completely new topic or a fresh perspective on a topic that hasn’t been covered in a while.

Before I submit any pitch, I will always look at the past content to capture these trends. That will help me craft a better topic for my pitches.

Make Your Pitches

Discovering the right topic idea is the first step towards crafting a great pitch. The rest of the pitch focuses on what you’ll provide.

Write a list of the tactics you will discuss within the guest post. What are some of the highlights? You don’t need to go deep at all with this. You aren’t providing the entire blog post. In most cases, you don’t even need an introduction. Only a few guest blogs ask you for a blog post introduction in your pitch.

When making a pitch, you should list three potential topics and brief outlines of each. That way, the gatekeeper has more potential topics to choose from. Three is the ideal number of topics to provide enough variety without overwhelming the gatekeeper.

For each of those three blog post topics, here’s what my pitch looks like:

Title of Blog Post
Tactic #1
Tactic #2
Tactic #N

I’ll continue with that approach until I cover all of the tactics or points I’ll discuss within the guest post.

As you make more pitches, you’ll get better at getting approved. If you find it difficult to get a yes, make up for it by sending more pitches to more guest blogs. The people who craft the best pitches have also sent more pitches than most people would ever dare to do.

Delegate The Writing

Guest blogging is a lot of work. Once you get approval for a topic, the real work begins. Now you have to write a guest post that fulfills the guest blog’s standards.

To cut down on your workload, you can delegate the writing process. There’s nothing wrong with hiring a freelancer or employee to write guest posts for you.

If you choose the right person for the job, you’ll save hours of time. Not only will you save all of this time, but you will also produce higher value content. That’s because you get to be the first editor.

While we favor the work we created from scratch, we can be more critical and fair with other people’s work…especially when that work will represent our brands.

Scale By Pursuing New Opportunities While Leveraging Current Relationships

As you get more of your guest posts published, you’ll make more connections. Some of the gatekeepers for one guest blog may be gatekeepers for other guest blogs.

Whenever your guest post gets published, ask the gatekeeper if they know anyone else who offers guest blogging opportunities. If you want to write for a certain guest blog over the long-term, make that clear and submit more topic ideas.

It’s great to continue expanding your horizon. Make more pitches and get your content on even more blogs. However, you shouldn’t forget about the relationships you already have. Leveraging your existing relationships is one of the best ways to grow your brand and grow healthier relationships with others.

In Conclusion

Guest blogging is a massive traffic opportunity. In some guest posts, you can mention one of your blog posts within the content. However, everyone gets an About The Author section.

In this section, you can promote your landing page and boost your email subscribers in the process.

Similarly to any goal worth pursuing, you need to remain patient as you send pitches. Remember that guest blogs live on content. They need as much of it as possible.

If you provide valuable content and present your pitches to indicate that value, you’ll get more yeses over the long-term. In fact, some guest blog owners may even come directly to you. In my case, I was contacted by CrazyEgg and Rank Watch to write a guest post for them.

That’s what will happen in the long-term if you’re willing to put in the work now.

What are your thoughts on guest blogging? Do you have any tactics you want to share? Do you have a question for me? Sound off in the comments section below.