Micro influencers can generate organic distribution for your brand and lead to compelling partnerships. The paid per post model is dead, but you’ll get excited about the new model that focuses on genuine product adopters. Taylor Lagace joins us to share how micro influencers can grow your business. He is the co-founder of Kynship, an influencer marketing agency where stop paying for likes and start paying for sales. He’s handled the marketing for several NFL stars and helps companies generate millions in revenue.

What You Will Learn:

• Who is considered a micro influencer (you don’t need as big of an audience as you think)
• The new micro influencer model that maximizes engagement and conversion rates
• Ways to look at your data to increase your sales

Resources:

Kynship

Tagger influencer tool

FB Brand Collabs Manager

Mighty Scout — we talked about this resource during our post-convo

Learn how to make 6-figures with your content: contentmarketingplaza.com

Most high-ticket clients want to jump on the phone before paying you. You can have a great product, but if your selling skills aren’t up to par, great prospects will walk away. In this episode, we will discuss what goes into an amazing sales call. Desmond Dixon, selling expert and host of the Campfire Capitalism Podcast, joins us to share how to improve the conversion rate on your sales calls.

What You Will Learn:

What to listen for during a sales call

Closing strategies that work

How to prequalify prospects

Resources:

Campfire Capitalism Podcast

Connect with Desmond on LinkedIn

Learn how to make 6-figures with your content: contentmarketingplaza.com

Content is one of the most useful assets in your business. It does 24/7 marketing for your business and introduces prospects to different stages of your funnel. Christine Hansen joins us to share how we can use content to get clients. He will reveal what works and how you can grow your business. Christine is an award-winning business coach and author of We Mean Business, a practical guide for creative entrepreneurs, coaches, and business owners who want to grow their brands online.

What You Will Learn:

How to get social media followers to visit your website

The elements of a successful digital campaign

How to choose which social networks you focus on for your company

Resources:

Get your copy of We Mean Business

Christine’s website

Learn how to make 6-figures with your content: contentmarketingplaza.com

Service-based businesses can use social media marketing to tap into a steady stream of clients. You can fill up your pipeline and create an online presence where clients find your work. Michael Buzinski joins us on Breakthrough Success to share how these social media marketing strategies work. Michael is the President of Buzzworthy Media. He helps service-based businesses get clients and boost revenue with digital campaigns.

What You Will Learn:

How to get social media followers to visit your website

The elements of a successful digital campaign

How to choose which social networks you focus on for your company

Resources:

Get your copy of Rule of 26 — this book can help you double your website’s revenue

Buzzworthy Media

Learn how to make 6-figures with your content: contentmarketingplaza.com

Content builds trust, increases visibility, and leads people through the customer journey. It’s one of the most valuable resources for your business. If you want more out of each article, podcast, or video you publish, you’ll enjoy this episode. Dave Snyder joins us to discuss how we can scale and market our content. Dave is the CEO of CopyPress, one of the most trusted content providers. Their team has created content for Stitch Fix, Fanatics, LinkedIn, and other companies. CopyPress helps clients increase their organic web traffic, improve their search engine rankings, and build their brand awareness.

What You Will Learn:

How to compete in an “oversaturated” market

Effective ways to sprinkle calls to action throughout your content

Strategies to rank high on Google

Resources:

Copy Press

Connect with Dave on Twitter: twitter.com/davesnyder

Learn how to make 6-figures with your content: contentmarketingplaza.com

Are funnels dead? Have they been dead for a while? We have to rethink our digital marketing strategies to generate leads and increase revenue. Tom Schwab joins us to share how we can leverage other people’s platforms to grow our businesses and provide mutual value. Tom is the founder of Interview Valet, a company that books its clients on podcasts. His upcoming book One Conversation Away invites readers to consider an alternative to digital marketing where we are a single conversation away from landing more clients.

What You Will Learn:

One conversation away is a more viable business model than one funnel away

How to get on other people’s podcasts

How to turn extra visibility into extra revenue

Resources:

Get your free copy of the Podcast Guest Profits Book: interviewvalet.com/breakthrough

Listen to an episode with Jeff Bullas where we discuss how to get millions of blog visitors

Learn how to make 6-figures with your content: contentmarketingplaza.com