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E157: The Key To Getting More Sales Is Understanding This One Thing With John Levy

May 14, 2018 by Marc Guberti Leave a Comment

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Welcome back! I am so happy to see that you have come back for more.

John Levy is a behavioral scientist best known for his work in influence, networking, and adventure. He does research in collaboration with C-Lab, affiliated with Kellogg School of Management. He specializes in applying the latest scientific research on human behavior to transform the ways companies approach marketing, sales, consumer engagement, product design, and influencer program development.

 

Quotes To Remember:

“As a marketer, your job is to get people to feel a certain way and to have their feelings justified through a certain thinking.”

“We don’t make logical decisions. We make emotional decisions and then we justify them logically.”

“As a brand marketer, what you can do is find ways for people to self-identify with the brand and put effort into it.”

“Understanding something and knowing how to apply it are two different things.”

“When we say ‘Honesty is the best policy’, it’s because it’s profitable.”

 

What You’ll Learn:

  • How to Tap Emotions When Promoting Products
  • What Holds Marketers Back from Reaching Their Full Potential
  • Things You SHOULD NOT Do as a Marketer
  • Some Advice For People Who Wants to Pursue Ideas

 

Key Links From The Show:

John’s Site

Kellogg School of Management

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The 2 AM Principle by Jon Levy

Pre-Suasion by Robert Cialdini

Robert Cialdini’s Books

Dan Ariely’s Books

How to Win Friends and Influence People by Dale Carnegie

 

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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