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Episode 16: Marketing Like A Pro With Seth Godin

November 30, 2016 by Marc Guberti Leave a Comment

Seth Godin has been my role model since the very early stages of my entrepreneurial journey. I am privileged to have had the opportunity to interview him for my podcast. 

 

In case you don’t know him, he’s a 18-time bestselling author (Purple Cow and The Dip being my two favorites…it’s too hard to even think about ranking them though) who founded many great companies like Yoyodyne and Squidoo. I came across Seth’s content during my Squidoo days, and during my time on Squidoo, I learned a lot of what I know now. I attribute my time on Squidoo as a critical phase of my journey.

 

Seth has been an entrepreneur for 40 years. While he’s an entrepreneurial superstar now, he didn’t have that status early in his career. His books were rejected 800 times, and through this rejection, he learned that enthusiasm over criticism is a must. Seth talks about that, why it’s important to look at what you can offer the world, how you can help solve problems, and much more.

 

And his inspirational quote is quite fascinating. That will be revealed in the episode.

 

 

Key Links from the Show:

http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html – Seth’s mentioned blog post

http://www.yourturn.link/ – Seth’s recent Book

http://sethgodin.typepad.com/ – Seth’s Blog Posts

 

Learn:

– 3 Tips for marketing yourself and your products better

– Seth’s thoughts on achieving a breakthrough

– Why it’s important to watch people

– To not rush or expect everything at one

– Why “90% of success is showing up”

Episode 15: How To Achieve Personal Freedom With Rob Cubbon

November 23, 2016 by Marc Guberti Leave a Comment

On today’s show, I chat with Rob Cubbon, a successful Amazon author, personal development guru, and entrepreneur. From being stuck in an office job in 2006, Rob now enjoys a happy, enjoyable lifestyle. In this episode, he takes us through how he got from the past to present day. 

Rob joins Marc to discuss his unique take on business, and why he strives to make his life as interesting and enjoyable as possible, while growing his personal brand. 

A key component of Rob’s life is to enjoy things, and enjoy the present moment, as much as being engrossed by goals and targets.

Rob takes personal branding seriously, and shares with us why he finds it just so important and key to his success. Listen in to hear about Rob’s unique journey, and as always, our guest’s favorite quote!

 

Important links from the show:

www.robcubbon.com – Rob’s Website

www.robcubbon.com/freecourses –  Rob’s free courses

www.robcubbon.com/free – Rob’s free eBooks

 

Learn:

—Why growing an email list is so key to growth

—The importance of personal branding

—Advice for budding entrepreneurs 

—3 Tips for transitioning from being employed to leaving and working on your own project

—Rob’s favorite inspirational quote

Episode 14: How To Achieve Explosive Personal Development Growth With Aaron Walker

November 9, 2016 by Marc Guberti Leave a Comment

On today’s episode, we are joined by Aaron Walker, a successful entrepreneur focused on personal development. From turning over stores, getting bought out by Fortune 500 Companies, and delving into construction, Aaron has led a career of variety before deciding to give back to others. Listen in to hear why he decided to give back.

 

Aaron and Marc sit down to discuss the interesting and insightful journey Aaron has taken in his career (and his retirement!). Starting out small, and growing businesses to giant proportions, Aaron quickly moved from a humble starting point to one sought after by the biggest companies, but quickly became bored. Aaron talks us through the moves he made after that to feel like he lives his life with purpose and to do what he didn’t know he could so well: help others. After an unfortunate turn of events, Aaron was left to reconsider life and what it offered him, or more importantly others. 

 

We are lucky to gain insight into the thoughtful, creative mind of Aaron as he strives to pass on his skills and knowledge to those that might need it most. We hear how and why Aaron loves helping others become great, and why he always strives to go over and above, always more than the minimum. As a truly selfless individual, Aaron is a stand-out role model, and we are blessed to be able to understand how he came to be in this position.

 

As always we are treated to our guest’s favorite quote, along with a free gift left for the listeners.

 

Key Links from the show:

www.viewfromthetop.com – Aaron’s website

www.veiwfromthetop.com/breakthroughsuccess -Aaron’s free gift he mentioned in the episode

https://twitter.com/VFTCoach – Aaron’s twitter handle

 

Learn:

– Why delaying personal gratification for the advancement of others is important

– Why building relationships intentionally is key

– Aaron’s advice for trying to breakthrough

– Why it’s important to spend 10% of your income on personal development

– Why meeting peoples’ needs rather than making sales is crucial

Episode 13: Finding The Next Wave Of Consumer Demand With Mike Michalowicz

November 2, 2016 by Marc Guberti Leave a Comment

On today’s show, I interview 4-time best selling author and super successful entrepreneur: Mike Michalowicz. As someone who was stuck in a job he hated, and a life that didn’t quite work him, Mike strived to change his outcome. He suddenly left his job and pursued the path of entrepreneurship. With all that knowledge garnered over years of hard work, Mike gifts us serious nuggets of brilliant insight and information throughout the episode.

Listen in to hear Mike talk about his journey, driven in large part by fear. He went from knocking on people’s doors to selling his multi-million dollar businesses to Fortune-500 companies and the like. We follow on from that listening to how even the greatest rises to success can be filled with failure and why even after having that great initial success, lifetime success is not guaranteed.

We are fortunate to be given insight into the ups and downs of Mike’s business and how it’s come to be. After we explore those ups and downs, we then hone in on finding the next wave of consumer demand. Mike goes into greater detail about that in his book Surge. 

There’s references to his other books for any Mike Michalowicz fans. Mike’s high school nickname is also mentioned for any uber fans of this successful entrepreneur. 

I’ve known Mike for a long time during my entrepreneurial journey. I have heard him speak multiple times and gotten to know him very well. It was a pleasure to have him on the show.

 

Important Links from the show:

www.mikemichalowicz.com – Mike’s Personal Site

http://www.mikemichalowicz.com/store — All of Mike’s books (including Surge)

 

Learn:

– Mike’s advice for breakthrough entrepreneurs

– Mike’s favorite inspirational quote

– Why you should prioritize action over information

– 3 tips for spotting the next big wave in consumer demand

Episode 12: Landing More Public Speaking Gigs With Jen Grisanti

October 26, 2016 by Marc Guberti Leave a Comment

 

On today’s episode, Marc is joined by former studio executive, and writing instructor at NBC: Jen Grisanti. Having spent years working in the entertainment industry under some of the best names in the business, Jen transitioned to running her own consultancy to pass her knowledge on to others. Jen chats to Marc about how it all happened.

 

Listen in to hear Jen discuss why it wasn’t as straight forward as just being able to deliver knowledge to a new audience, and the fear that came along with the new territory. Learning valuable lessons every step of the way, including having to reinvent her methods of delivery, Jen talks us through her journey to successful public speaking and instruction. 

 

Jen quickly saw the void that her skills could fill, and worked hard to provide her unique services to those who could benefit from them the most. We are fortunate to hear valuable advice and tips, from everything including why mental preparation is key, to tips for getting more speaking gigs and even how to find your breakthrough. 

 

Join us in Marc’s latest episode.

 

Important links from the show:

www.jengrisanti.com – Jen’s Personal Site

https://www.amazon.co.uk/Jerry-Weissman/e/B001H6N238/ref=sr_ntt_srch_lnk_1?qid=1476706517&sr=8-1 – Jerry Weissman Books

https://www.amazon.co.uk/Brian-Solis/e/B001KD2V1C/ref=sr_ntt_srch_lnk_3?qid=1476706587&sr=8-3 – Brian Solis Books

https://www.amazon.co.uk/Garr-Reynolds/e/B001I9TU1W/ref=sr_ntt_srch_lnk_1?qid=1476706607&sr=8-1 – Garr Reynolds – Presentation Zen Books

 

Learn:

– 3 tips for getting more speaking gigs

– Advice for breaking through

– Jen’s favorite inspirational quote

– Why preparation is so important

 

Episode 11: How To Land $20K+ Clients With Matt Inglot

October 12, 2016 by Marc Guberti Leave a Comment

Lifestyle entrepreneur Matt Inglot is driven by his freedom to run his life as he wants. He built a business from the ground up and is now successfully pulling in $20K plus clients, while having the freedom to work on his own terms. 

Matt offers up great advice from breakthrough to scoring high paying and quality clients, and why he feels autonomy is so key to the success of his business.

Matt tells us how he bit the bullet and started again, having already run a successful business, except this time he made sure he knew what he wanted. Now, working from the comfort of his own home, Matt takes time to speak to Marc, and explain his views on how a business should be run. 

Key Links from the show:

www.freelancetransformation.com – Matt’s Site

https://freelancetransformation.com/blog/podcast – Matt’s Podcast

 

Learn:

– To use your skills for success in business

– Why autonomy can be crucial 

– Understanding a goal and having a clear vision

– 3 Tips for scoring high paying and high quality clients

– To take charge of your role to the client

– Matt’s advice for breaking through

– To always be working on your business

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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