Karen LeLand is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. She is the bestselling author of eight books which have sold over 350,000 copies.

Quotes To Remember:

“The more specific you can be, the more chances you are going to have on getting that audiences looking for you.”

“If you want to go really serious on Pinterest, then you should be going out and taking an iPhone photography class and learning to shoot.”

“The best camera is the one you have with you.”

“You have to really curate what you are putting up.”

 

What You’ll Learn:

• How Pinterest Stands Out from Other Social Media Platforms
• Using Pinterest to Generate Traffic
• Using Pinterest to Grow Email List
• Importance of Having Quality Images

 

Key Links From The Show:

Karen’s Site

Email Karen

Canva

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Ultimate Guide to Pinterest for Business by Karen Leland

Pinterest for Business by Karen Leland

The Brand Mapping Strategy by Karen Leland

Ego Free Leadership by Brandon Black and Shayne Hughes

Todd Tresidder raised his net worth from less than zero at 23-years-old to self-made millionaire 12 years later and became financially independent at 35 through his investments. Despite his financial independence, he is still an active investor earning consistent investment returns in both up and down markets.

 

Quotes To Remember:

“You always start with what’s most interesting to you.”

“You start at your lowest resistance and then you explore out to the other ones.”

“You can’t leverage your way into a profitable business model. The business model has to be profitable first.”

“When you hit your own limitations on resources or you run into your own walls, that’s your immediate signal to go to leverage.”

“You got to look at what the problem is and that tells you what form of leverage you are going to use.”

“There are specific tasks that you as the owner entrepreneur must complete. Most of other stuff is leverageable.”

“Leverage is your path to freedom.”

 

What You’ll Learn:

• 6 Types/Forms of Leverage
• How to Build Relationships for Leverage
• Getting Better at Implementing Leverage
• How Leverages Lead to Wealth
• Implementing Different Types of Leverage with Low Budget

 

Key Links From The Show:

Todd’s Site

The Parable Of The Mexican Fisherman And Investment Banker

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Leverage Equation by Todd R. Tresidder

Essentialism by Greg McKeown

The War of Art by Steven Pressfield

Do the Work by Steven Pressfield

Shawn Reynolds is an entrepreneur who operates a family construction company, Reynolds Brothers Exteriors, with his two brothers. Reynolds Brothers Exteriors prides themselves in offering you the best rainwater management systems on the market today.

 

Quotes To Remember:

“You can plan for luck and timing. That stuff just happens.”

“You have to have processes in place.”

“You have to trust that the people around you can do the job as well as you.”

“You are important but not as important as you think you are sometimes.”

 

What You’ll Learn:

• Building and Managing a Family Business
• How to Avoid Being Stressed Out
• Breaking the Trust Barrier When Delegating Tasks To Other People
• Two Types of Stress

 

Key Links From The Show:

Shawn’s Site

The Eisenhower Matrix

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Built to Sell by John Warrillow

The Wealthy Barber by David Chilton

The E Myth by Michael E. Gerber

It always seems like we have a lot of different things to do. This is where overwhelm happens and our dreams are left astray.

We focus on how much there is left to do instead of the small steps we need to take to get there.

This is the first Moment of Breakthrough which will be a weekly series within Breakthrough Success. The Moment of Breakthrough is inspired by Justin Schenck who provides his listeners with his weekly Moment of Growth.

I’m mixing in some shorter episodes with the longer interviews to provide you with more value in different ways. I hope you enjoy the episode.

Dino Dogan is the founder of Triberr, the social network for content creators that sends millions of monthly visitors to its members. He is a high-energy speaker who blends original research in customer loyalty with a delivery of a stand-up comedian. He is the creator of Insane Loyalty, an original framework which reveals that brands and cults use the same techniques to recruit their most loyal fanatics. He and his startup have appeared in publications like Venture Beast, Forbes, Yahoo! News, Business Insider, and Inc Magazine. He’s spoken or consulted for a variety of companies and audiences including IBM, Rutgers University, Vocus, New Media Expo, 140conf, and many others.

Quotes To Remember:

“You are not finding them. They are finding you.”

“The answers are on the inside.”

“The purpose of meditation is to take on the point of view of the what the buddhists call the ‘observer’”

“That’s the point of meditation. It’s to find that space inside your mind that you can have some sort of detached point of view on circumstances and then take it with you wherever you go.”

“We don’t know what we need to be productive about.”

“Whatever problem you are having, the solution is probably not in a business book.”

What You’ll Learn:

• How to Have a 16 Hour Work Week
• Finding the Right People for Your Team
• How to Prioritize Tasks and Do Only The Work That Matters
• Tips on How to do Meditation

 

Key Links From The Show:

Dino’s Site

Triberr

spoiled Media

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Gears of Reality by Dino Dogan

The Culture Code by Clotaire Rapaille

Doctor Strange Epic Collection: Master of the Mystic Arts by Stan Lee and Steve Ditko

The ultimate, sole goal for most authors is to get more book sales. This is why most authors don’t make enough money from their books.

Instead of viewing a new reader as the end result, use your book to strengthen the relationship and provide calls-to-action.

Your book is a funnel that people pay to get into. It’s not the main product. This is how authors become authorpreneurs and expand the revenue potential for each of their books.

Gundi Gabrielle shares a lot of great insights in this snippet alone.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.