Cloris Kylie is an influencer marketing specialist who helps you attract the right clients and build a magnificent business that thrives over the long term. She is the author of the #1 bestseller Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue, where she shows you her proven system to build long-lasting connections with influencers.

 

Quotes To Remember:

“When you start focusing on what’s wrong, you are not really looking for a solution.”

“It’s not about asking people ‘what can you do for me?’ It’s about trying to find a way to deliver value to them.”

“The key is to not ask too early in the relationship.”

“The way you ask has to be in a way that actually provides value to their audience.”“The more influencers you connect with, the more people will go to your platform. Then, you will become a person of influence too.”

“You have to have the end journey for your ideal client in mind.”

What You’ll Learn:

• Reaching Out To Big and Top Influencers
• Getting Comfortable With Asking For Help
• When and How to Ask for Help
• How to Become an Influencer and Monetize It

 

Key Links From The Show:

Cloris’ Site

Tiny Buddha

Evan Carmichael YouTube Channel

Episode 37: Embracing The Go-Giver Mindset With Bob Burg

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Beyond Influencer Marketing by Cloris Kylie

The Go-Giver by Bob Burg

Expert Secrets by Russell Brunson

DotCom Secrets by Russell Brunson

Michael Giannulis grows and scales companies. His most recent company is on track to do $40 million in gross revenues. He is a serial entrepreneur who develops systems to help other entrepreneurs run multiple companies without having to be there. In 2012 he appeared on the ABC television show Extreme Weight Loss, losing 255 pounds. He has overcome a stutter. He has gone from the bottom of the corporate ladder to the top of the mountain… and he loves helping others do the same. And now he’s here on the Breakthrough Success Podcast.

Quotes To Remember:

“At the end of the day, it’s very hard to be great at both (traffic generation and copyrighting) of those things.”

“There is a shift happening on the traffic side that is new. It’s just getting started to it will continue to build up.”

“The first 50% of writing copy is research.”

“The truth is, you gotta have to keep trying.”

“You want to make sure that there’s something in it for the reader.”

“It doesn’t mean you have to be an expert. It just means that you should be able to explain why they should trust you.”

 

What You’ll Learn:

• Traffic Generation vs. Copywriting: Which skill is more important?
• Figuring Out Pain Points
• Things To Do When Your Copy is Not Selling
• Giving Your Audience the FEELS – Fast Easy Expert Lifestyle System
• The Law of Reverse

 

Key Links From The Show:

Michael’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Breakthrough Advertising by Eugene M. Schwartz

12 Rules for Life by Jordan Peterson

The Daily Stoic by Ryan Holiday

LuAnn Nigara is a sought after speaker on topics ranging from work-life balance to making decisions that make a difference. She’s also host of the top-rated interior design podcast, A Well-Designed Business®, which airs two times per week on iTunes, Stitcher and iHeart Radio. Her podcast is the definitive resource for interior design professionals interested in operating a profitable and productive business. Her first book, The Making of A Well-Designed Business®, is an Amazon #1-rated international best seller.

Quotes To Remember:

Coming soon…

 

What You’ll Learn:

• Turning inspiration into action
• Achieving the work-life balance
• Accomplishing your dreams

 

Key Links From The Show:

Luann’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

 

Welcome to the first ever Snippet Saturday episode on Breakthrough Success. Each week, we’ll turn back the clock and share some insights from a previous episode.

The first Snippet Saturday brings us back to Anna Sabino who shares some valuable insights in Episode 259.

Most people are results focused. They think about growing their email lists, boosting conversion rates, and ultimately, getting more sales.

While it’s good to set goals like these, they can prevent us from seeing the full picture.

It’s tempting to think more about your results than building a community and serving your audience.

Also, no conditions! This is what separates the great content brands from the ones that are good or just okay. Some content creators have the mentality that they’ll only serve their customers and forget about the visitors who don’t give them a single penny.

While it is possible some of those visitors become customers later, let’s say they don’t. Even then, you need to keep creating content and serving your community (those who pay you AND those who don’t).

Creating free content increases your visibility as some people will share it. You get in front of more potential customers. In many cases, the content you share builds the trust process and can be the key determinant between getting a client versus not getting a client.

Content and engagement build trust. Continue serving the people who buy your products and services, but make sure you also serve your free audience. If you focus on people and on building a community, the results will come.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.

 

Clay Scroggins is the lead pastor of North Point Community Church, providing visionary and directional leadership for all of the local church staff and congregation. He understands firsthand how to manage the tension of leading when you’re not in charge. Starting out as a facilities intern, he has worked his way through many organizational levels at North Point Ministries

 

Quotes To Remember:

“Influence is what really makes leadership work.”

“Influence is the essence of leadership.”

“It’s got to start with the mind.”

“All of us believe in something.”

“Faith is a huge component of influence.”

“A huge component to cultivating influence in leading yourself well.”

“The best identity is the identity that is most closely aligned to who your creator thinks you are.”

“The greatest exercise for humility is curiosity. Curiosity breeds humility.”

 

What You’ll Learn:

• Importance of Having Faith in Yourself and in What You Do
• Maintaining Faith During Hard Times
• Creating and Verbalizing Your Identity
• How to Be More Humble

 

Key Links From The Show:

Clay’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

How to Lead When You’re Not in Charge by Clay Scroggins

Leadership and Self Deception by Arbinger Institute

The Leadership Challenge by Barry Posner and James Kouzes

Predictable Success by Les McKeown

Nunzio Presta is the founder and CEO of BizON, an online marketplace where people can buy, sell, and grow businesses or franchises every day. The ex pro athlete turned entrepreneur is a thought leader on digital marketing and entrepreneurship.

Quotes To Remember:

“The spotlight is always on entrepreneurship.”

“Timing is one big factor.”

“A lot of successful buyers on our site are looking to buy businesses that is self-sufficient.”

“No buyer wants to enter a business with so many unknowns.”

“A bad business doesn’t sell. Only good businesses sell.”

“You need to know when it’s time to walk away or pivot because if you don’t, it could end up being very slippery slopes.”

“Discipline is consistent effort.”

What You’ll Learn:

• Things to Look For When Buying a Business
• How Do You Know When It Is Time To Sell Your Company?
• Business Ideas For The Shoestring Budget

 

Key Links From The Show:

Nunzio’s Site

E214: The Communication Secrets To Get From Good To Great With Carmine Gallo

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Everything Store: Jeff Bezos and the Age of Amazon Book by Brad Stone

The CEO Next Door by Elena L. Botelho, Kim R. Powell, and Tahl Raz

Talk Like TED by Carmine Gallo